How to Choose the Right Days to Market your Real Estate Services Online
Effective real estate marketing online has a lot to do with timing. There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online. Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.
Here are 5 tips on choosing the right days to market your real estate services online
1. Tweet Midweek-
You can tweet everyday of the week but for maximum effect make sure to tweet on Wednesdays and Thursdays as they are the most active days of tweets and retweets as found by HubSpot's State of the Twittersphere Q42008.
Frequency of great original content is still important in building your readership and traffic to your blog. I recommend to my clients that they blog a minimum of 3-5 times per week to be considered as a true content provider in the eyes of their readers.
That being said when is the best time for a blogger to publish their meatiest, most important blog posts? Darren Rowse of Problogger addresses the timing factor in When to Publish Blog Posts-Timing Considerations,
"If I have a very important post that I want to get as much attention as possible I generally will publish it on a Tuesday or Wednesday morning (my time)."
Rowse's post also gives some advice as to publishing posts on weekends and holidays that is worth the read as well as the comments on the post (82 so far).
Clearly publishing your most important blog posts midweek is a winning strategy.
3. The Weakest Link for Email Marketing is Saturday
You may have several email campaigns in your real estate marketing campaign: email flyers, email follow-up, email newsletters. Email marketing is a heavy hitter for real estate professionals but when is the most effective time for you to deliver your messages to your prospects and customers?
According to EMarketer.com the best days of the week to send email marketing are Mondays and Tuesdays and the least effective time by nearly 50% is Saturdays.
The best advice I found and agree with is to survey your email subscribers and ask them when they would like to receive emails from you.
**Allow me one deviation~ What I find more or equally fascinating is the 6.49% CLR (Click Thru Rate) of marketing campaigns such as polls and incentives that are run on Facebook business pages. Fans are clearly interacting with their friends on Facebook in a big way and their interactions are also being seen by their friends.**
"LinkedIn use is predominantly an 8AM-Noon activity with very, very little activity in the evening. Of particular interest is that LinkedIn users tend to arrive at work earlier than Facebook users do....Those serious early morning LinkedIn users will spend an average of 29 minutes reading real Email before they get around to checking your connection request which they could have read first if they wanted to."
While this is a small sampling of members on LinkedIn and their behavior I can attest that this mimics my LinkedIn use. The first online activity I do in the morning is to check my email(which of course includes my blog activity) and the first social network site I check is LinkedIn and this occurs normally between the hours of 7:30-8:30 a.m.
Take into consideration the times and days that people are online and engaging in these online activities when you create and implement your online real estate marketing strategy.
Once you taken action use an analytics tool to measure the effectiveness of your marketing campaigns. Tweak the times you deliver your marketing messages based on your analytics and direct feedback from your recipients.
Get your game on and use the 5 tips on choosing the right days to market your real estate services online.
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals.
If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.
In fact, many factors determine whether a rental ad will be successful at attracting renter leads. With so much information and so many choices on the internet, rental marketers need to make sure their ads catch - and hold - the attention of potential renters.
This week, we're highlighting one of our members' ads that received over 40 phone and email leads in one month... 40! For those who like to keep track of the numbers, that's less than a buck a lead (Single-family rental ad = $29.99). Let's breakdown the strong points of this ad that helped to make it a success:
With today’s announcement of the Google-Twitter search deal and the Bing- Twitter search deal, it is more evident than ever that Twitter should be an important part of your SEO strategy. Why?
Well, if Twitter results are going to appear in Google and Bing search results, don’t you think it’s a good idea you get your important information on Twitter? Google is going to pull in what people have tweeted on Twitter. For example, if you search for "San Francisco Homes" in Google, you may see some tweets in the Google search results that relate to this search, and possibly even some of this http://search.twitter.com/search?q=San+Francisco+Homes integrated into the Google search results themselves.
It will be interesting to see how Google displays the tweets in their search results. Will they display them within their regular search or will it be a side option? I have concerns about spam issues. The spammers know how to hijack all the Twitter trending topics with their spam links. I hope Google has a good way to filter this stuff out.
So for all those who argued Twitter has no importance for SEO – think again.
Google+Twitter = important for SEO. Bing+Twitter = important for SEO.
… in my business, because I know I have employees that count on me and because my family’s livelihood depends on it.
… when life throws me challenges, because I know what it feels like to conquer those challenges.
… in being happy, because the alternative is not acceptable.
… as a parent, because I want my son to know he should choose "not to fail".
… as a daughter, because my father deserves to see the rewards from the values he taught me as a child.
… as a wife, because the man I chose as my husband chooses not to fail as a husband.
… as a sister, because I know the unconditional bond that comes from it.
… as a best friend, because I believe my best friend is a sister that God forgot to give me.
But…
When I do fail (because, at some point, everybody does), I choose to learn from that failure and apply that lesson towards succeeding the next time around.
Times are challenging right now. They are challenging for businesses, they are challenging for Real Estate, and they are challenging for our economy. Will you choose "not to fail" during these challenging times?
Online rental advertising services are essential for serious real estate investors. The key to making money in real estate is to buy the property and let the renters pay off the loan. So if you have several apartments, you would want to keep them fully rented at all times. Online rental advertising services are being used by rich investors to market their apartments.
Rental advertising websites provide the maximum exposure for your property to renters. The rental industry is huge so getting your ad in front of prospects require a lot of effort if you were to do it using traditional methods.
The following are the types of services which rental advertising companies offer:
1. Submission to rental directories and search engines.
This is one of those posts where I wish I didn't have to write it, but felt it was so important to my readers that I would be remiss not to at least talk about it.
Everyone out there probably knows somebody who is behind on their mortgage payments, looking for alternatives and likely also just finding out that their home's value has dipped below what their loan amount is. I know some within my own personal circles. It's a tough situation for me to advise them as a professional because it's such a personal challenge to their pride and self-worth, not to mention their plans an dreams for the family. The question we're asking is "when is this going to stop and where are we heading?"
I'm going to put up a few graphs that show the trends nationally with regards to mortgage delinquincies:
This chart is by quarter - Single-family mortgages set a new record delinquency rate in the second quarter of 2009, according to a quarterly survey by the Mortgage Bankers Association. Those of us in the real estate business see the foreclosure process (just visit the local Sheriff Sale docket to see the current numbers) but the looming delinqency-to-foreclosure issue is far, far larger.
The Wall Street Journal on 8/3/09 reported the following quote: “While subprime mortgages sparked the first round of housing problems two years ago, now "troubles are lurking further up the food chain," says Joshua Shapiro, chief U.S. economist at MFR Inc. White-collar job losses have accelerated while more adjustable-rate loans to prime borrowers are resetting to higher payments. ‘You put all that together, it leads me to believe that the next leg down on home prices is going to come from the top,’ he says.”
The first objection someone may have would be to say "yes, but historically those who are delinqent usually get their act together and come current on the mortgage after a while". That WAS true, but not anymore! We call that the "Cure Rate", that is the rate of delinquencies that go back to current. The Wall Street Journal reported on 8/24/09 about a Fitch analysis that found that the Cure Rate from 2000-2006 was 45% (which means about half of people fix their delinquency). However, as of July 2009 the rate had dropped to just 6.6%! That means that over 90% of delinquent customers are going to foreclosure. Take a look again at the above chart...
The next thing someone will say is "well, that's the 'sand states' and not my area". Here's the chart for all 50 states showing the same breakdown of delinquencies and foreclosures. Guess what - most states have a significant problem, especially compared to historical figures.
Now the next thing someone may say is "aren't those loans going to get 'fixed' by a loan modification?" I know several people right now who are applying for a Lancaster County loan modification but are waiting and waiting. I hope it works out for them...
In reality, loan modifications are hardly making a dent. To me, that's a burning question. Why arent banks being more aggressive in giving customers the option to extend their loan and/or reset to a lower rate? Why are they being SO difficult? The people I know don't want to be foreclosed. They CAN make payments. They just need the terms redrawn to allow them to catch & keep up. Loan modifications are not helping us get this crisis under control.
What are the causes of all these delinquencies? Here's a chart that is enlightening:
Keep in mind, this post is not intended to give us "good news". You may be experiencing good things in your market and that's great. My intent is to get us thinking about the challenges that aren't going away and how we're going to address them as homeowners, agents and professionals. I'd love to hear your ideas!
I am a big proponent on targeting long tail keywords. Sure a single long tail phrase may bring in less traffic than a single short phrase, but long tail keywords are so much easier to convert. The screenshot below shows just how powerful long tail SEO is. This is long tail "organic search" traffic that came into one of our sites for a campaign we did for a client. As you can see from this screenshot, this campaign drew in 8,424 visits from 8,186 different search phrases in 1 month. Yes you read that right - 8,186 different search phrases all from long tail.
"Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below."
So how can you disable this?
When logged into Facebook navigate to "Settings"
Choose "News Feed and Wall" from the privacy settings page
Choose "Facebook Ads" from the News Feed and Wall page and set "Appearance in Facebook Ads" to No one
We recently launched our ultimate ad customizer, which allows you to further customize your Craigslist, blog, website postings (30 new formats, set the width, different colors, etc.). One of the top questions we have been asked is why don’t we have live links on the Craigslist version. The simple answer is because it is against the Craigslist TOU.
Under conduct it clearly states:
7. CONDUCT
You agree not to post, email, or otherwise make available Content:
m) that includes links to commercial services or web sites, except as allowed in "services";
Posting a listing is not considered "services" and I could be wrong here but I am pretty sure a Real Estate website is considered commercial.
Yes I know MANY others posts links but we respect the Craigslist terms of use and are not going to put our members or ourselves in a position to break them.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
In fact, many factors determine whether a rental ad will be successful at attracting renter leads. With so much information and so many choices on the internet, rental marketers need to make sure their ads catch - and hold - the attention of potential renters.
With 
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