Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
When it comes to your real estate website, consumers come there in hopes of finding 5 primary tools and pieces of information when they are researching to buy or sell a home. The question is, does your real estate website and it's design easily provide the tools and information they are looking for?
I suggest you answer that question by providing a large, easy to find feature graphic that says Search ALL Homes for Sale in (insert your area) HERE! Your large search graphic should be linked to your property search tool. Offering a large graphic along with answering this question "Can I Search For Every Home For Sale in the Area On Your Site?" in the affirmative positions you as the "FREE giver" of all the home data and not be seen as a "gatekeeper" of information.
2. How is The Market?
It's the same question REALTORS hear your friends and acquaintances everyday. When asked that question, that's your opportunity to say; " If you are a Raleigh homebuyer, we have tons of inventory and the market is in your favor! In fact, inventory year over year is up xx%, blah, blah blah." If your website fails to address this burning question, you're missing a great opportunity to be seen as the local area expert and connect with your prospects. If you want, you can even buy the data from vendors like Altos Research and Top Producer.
3. How Much is My Home Worth?
It's the #1 reason why home sellers come to real estate websites. It's to determine the value of their home. Does your homepage offer a large feature graphic directing potential sellers to easily find and click to request a CMA? It better if you want your site to "work".
4. Hyper-local Content Rules!
Here is where I think Leesa nailed it! Her list of hyper-local focused information is spot-on. I would suggest you add the following important pieces of information to her impressive list. First, provide neighborhood information! Then on your neighborhood detail pages list the following critical pieces of high-value information:
offer a quick search of all available homes for sale in the neighborhood (if the neighborhood is large, maybe consider offering pre-defined searches by price point like Mt. Pleasant Real Estate Pro Chuck Avera in the example below!
min/max price structure of homes in the neighborhood
min/max of square footage of homes in the neighborhood
HOA information including dues, special assessments and regularly scheduled HOA meetings
outline "ALL" the amenities in the neighborhood (walking trails, kiddie park, pool, tennis courts etc.)
5. Consumers Want to Get Between Your Ears!
When I say that I mean home buyers and sellers want to "read your blog" and get inside your head! As you all know, blogging is one of the single most effective tools you can use to help you share your local knowledge and be seen as the area expert. Consumers get to know the real you if you will let your personalty ooze out on the pages. :-)
Your Homepage Home Work!
Now go back and look at your homepage in light of this information and see if your site visitors easily find what it is they are looking for when they arrive on your real estate website!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.