If the Internet Went Away Could You Still Sell a House? - 05/29/08 11:10 PM
Years ago before Al Gore invented the Internet, as a Raleigh real estate agent for Merrill Lynch, I rode around with a trunk full of MLS books. When "I found a buyer", I would "ask probing questions" to my home buyers of what they were looking for in their next home. We would cover the "basic stuff" like their budget, the number of bedrooms, baths they needed, and high priority items like location, schools and so forth. From there I would slowly identify their other "needs" (got to have it - can't buy a home without it) as well as their … (38 comments)

What does Copywriting Have to do with SEO? - 05/28/08 07:58 AM
Everything! You've heard it mentioned here at Active Rain before, CONTENT IS KING! If copywriting is so important to SEO why is it the very last thing real estate professionals think about, if they even think about it at all? I know the reason why. It takes time, effort, resources and action for organically sound SEO copy to be written. And that doesn't happen by accident. Yes, there is actually a thought process that should occur when organically sound SEO copy is written for a real estate website (or any website for that matter).
What the Experts Have to Say About … (10 comments)

Bad Print Ad! Take a Look - 05/21/08 07:14 AM
Working in the real estate marketing business is tons of fun. However, my wife says I'm way too critical of print ads and web sites. It seems the tables have now turned. Just the other morning while reading the Sunday paper, my wife commented to me how bad a particular newspaper ad was. She's was right! Here's the deal, her thumb was covering the lone reference on the ad to "where" this festival was taking place, plus the reference is really small. Duhhh... that might be critical piece of information to know. Take look... don't blink you might miss the location … (12 comments)

Abandoned Real Estate Blogs - Is It a Growing Trend in Our Industry? - 05/10/08 05:16 PM
It seems a week doesn't go by that a Dakno blogging boot camp student doesn't ask that million dollar question, "What should I blog about?" I like the fact that they are asking the question. New bloggers are so energized and enthusiastic. They still have that sparkle in their eyes. And when they get their new blog, you would think it's Christmas morning all over again. I've heard Christmas arrives each day for 80,000 new blog sites. That's a lot of new blogs hitting the blogosphere. On the flip side, I wonder how many blogs were abandoned today?
The Reasons for … (75 comments)

Does Your Real Estate Website Leak? - 05/05/08 09:52 AM
As a real estate marketing firm, our marketing consultants are called upon occasionally to perform website evaluations. One of the biggest problems we identify on many agent websites today is the problem of website "leakage". Well, it really shouldn't be called "leakage". It's more like "escape by invitation". So does your real estate website provide your site visitors with an easy way to escape. To often many agents are oblivious to what is happening. How you ask?
Do You Need to Plug the Holes in Your Real Estate Website?In what way do we willingly "send" site visitors away from our real estate … (15 comments)

 
Bobby Carroll - Real Estate Marketing (Dakno Marketing)

Bobby Carroll - Real Estate Marketing

Emerald Isle, NC

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Dakno Marketing

Office Phone: (919) 926-7015

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Discussing innovative Real Estate Marketing Ideas and Lead Generation Strategies


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