web copywriting: Is Your Web Copy Reader Friendly? Copywriting School is Now in Session!
- 05/04/09 01:47 PM
Do you find yourself being asked by blog and website owners to read “War and Peace” novel articles with forever scrolling content? I call these novels a "Wall of Words". The sheer thought of reading it sends me in search for the big red X or the back button. Admittedly, I have written my fair share of terribly long articles in the past, but no more. Are You a Tease? Plus, most real estate web sites fail to use proper structure. Failing to use sub headlines (designated with a Headline tag-h3) to help tease the site visitor to what the paragraph … (44 comments)
web copywriting: 5 Useless Phrases You Must Omit in Your Emails
- 10/07/08 02:28 AM
We are all guilty of it. Those powerless, ineffective emails that litter the digital landscape and fill our email sent folders. It's a common malady in every industry what with our casual use of email communication. It’s gotten to the point everyone considers the medium of email like text messaging and instant messages. Lackadaisical Emails Too often our emails go out filled with spelling errors, lack of capitalization, poor or no punctuation and cryptic abbreviations. Remember, emails are permanent digital opportunities to confidently demonstrate your value to you potential prospect or client. To send out emails in this manner is a … (40 comments)
web copywriting: What does Copywriting Have to do with SEO?
- 05/28/08 12:58 AM
Everything! You've heard it mentioned here at Active Rain before, CONTENT IS KING! If copywriting is so important to SEO why is it the very last thing real estate professionals think about, if they even think about it at all? I know the reason why. It takes time, effort, resources and action for organically sound SEO copy to be written. And that doesn't happen by accident. Yes, there is actually a thought process that should occur when organically sound SEO copy is written for a real estate website (or any website for that matter). What the Experts Have to Say About … (10 comments)
web copywriting: You've Heard of Quintura But Do You Know How to Use It?
- 06/14/07 02:16 AM
No doubt writing keyword rich copy for your website, blog and other on-line marketing links is an art. Back in December of last year, Justin Smith wrote an AR Blog on a resource called Quintura. I noted the post didn't really grab the attention it deserved. One item to note, Justin pointed out the search engine aspect of Quintura, however he didn't say that one can download this tool and use it for writing great keyword rich copy for your website. You Know The What (Quintura) - Do You Know The How? If one were to use Quintura to analyze the keyword search phrase "Central … (7 comments)
Do you find yourself being asked by blog and website owners to read “War and Peace” novel articles with forever scrolling content? I call these novels a "Wall of Words". The sheer thought of reading it sends me in search for the big red X or the back button. Admittedly, I have written my fair share of terribly long articles in the past, but no more.
;)
;)
