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real estate agent: How Important Are Referrals for New Real Estate Agents? - 01/19/09 10:24 AM
Referrals are one of the best ways to develop new business. A new agent can invite referrals by contacting his or her “sphere of influence” (people you are intimately familiar with, such as friends and relatives) and asking, “do you know anyone in your subdivision, gym, at work, interested in buying or selling a home?”
This question will prompt the memory of a specific individual and a reply providing the name and contact information of a prospect.
Open-ended questions, such as “do you happen to know of anyone,” will lead to open ended answers, such as “not off the top of … (6 comments)
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real estate agent: Top 10 Most Memorable Real Estate Agent Roles in the Movies - 01/02/09 12:54 PM
I thought this would be a fun list to post for everyone as a follow-up to my movie-themed post last time. Here are the top ten most memorable real estate agent roles in the movies:
1. Jack Lemmon, Glengarry Glen Ross
2. Annette Benning, American Beauty.
3. Al Pacino, Glenarry, Glen Ross
4. Gene Hackman as Lex Luthor, Superman
5. Kevin Spacey, Glengarry Glen Ross
6. Jerry Blake, The Stepfather
7. Michael Keaton, Clean and Sober
8. Adrienne Barbeau, Open House
9. Josh Mostel, The Money Pit
10. Poltergeist, Craig T. Nelson
I find it interesting that the majority of these … (12 comments)
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real estate agent: I Have My Real Estate License and My Own Business - Should I Incorporate? - 10/03/08 06:51 PM
One of the decisions you need to make, when starting your own real estate business is whether to establish yourself as a corporation.
This is an important decision, which relates to taxes and personal liability. Following are some of the advantages offered by a corporation but you should review all the elements of incorporation with your lawyer or your tax advisor:
Asset protection: By incorporating, you establish your own Asset Protection plan. Incorporating allows you to separate your business transactions and assets from your personal assets. Thus, in case of a lawsuit, you are protected from losing everything, including your retirement … (3 comments)
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real estate agent: How Do I Follow Up on Cold Calls? - 10/02/08 11:45 PM
Your first cold call will typically not result in a business relationship. Consider it a way to introduce your business. A good rule of thumb is to consider ten contacts to develop one lead.
Your goal shoud be to sign a written contract, whether a listing or buyer brokerage agreement, although you may need to invest some time upfront to earn your customers' trust before asking them to sign a lenghty buyer-brokerage agreement.
In real estate, cold calls and prospect contacts may even just result in an expansion of your database.
Useful “lead-in” lines for follow up include: “I just found … (3 comments)
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real estate agent: How Do I Get Past the I am Just Looking Stage? - 10/02/08 10:59 PM
The words “I’m Just Looking” are intimidating to any sales person but especially to the real estate agent. The “I’m just looking” stage of a client can cost the agent a lot of money in gas, time and general related expenses.
In today’s market and considering today’s cost of gas, you need to proceed with caution, if a prospect is at that stage.
It does not mean you should not work with the client or pass up the opportunity. You must learn to distinguish and manage those clients who might be real prospects or those who might ultimately just waste your … (36 comments)
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real estate agent: Real Assistants vs. eAssistants - Which is Better? - 09/24/08 05:14 PM
I call them "e-Assistants" because that's essentially what a virtual assistant is. Having never used a virtual assistant, I'm not sure if they're better or worse than real assistants, but from what I've read it seems to depend on the employer.
Some people relish the face to face interaction and more control that a non-virutal assistant offers, but perhaps virtual assistants inspire the same amount of confidence in a different person.
Real Estate Professionals are busy, busy people and, especially if you're an independent Realtor on a budget, you might not be able to afford a full-time asst; maybe a virtual … (5 comments)
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real estate agent: What Are The Advantages Of A Real Estate Career? - 09/23/08 02:33 PM
Research has shown that a real estate career offers many advantages not found in most other career paths. Foremost is the ability to earn an income, which is not limited by hourly wages or other factors. What are some more advantages you can think of in addition to those below?
1. Since transactions occur daily in all areas of real estate, an agent's earnings are limited only by the amount of time and effort he or she is willing to put into his career;
2. Most sales agents work as independent contractors for a broker who holds their license. Appointments can … (0 comments)
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real estate agent: How Do You Ensure Your Clients Loyalty? - 09/19/08 07:33 PM
In real estate, loyalty is critical. The real estate market is extremely competitive and you want to make sure your clients are loyal to you because they enjoy working with you and they feel you are looking after them.
Making a good first impression or reversing a negative impression is all about letting people know you like them.
The path to becoming successful as a sales agent is paved by your ability to show your emotional side. Having said this, you must be sensitive to your client’s personality and support that personality’s needs.
If your client is outgoing, you … (9 comments)
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