Realtors sell the largest investment a family ever makes - then walk away. This presents an opportunity for Realtors who take the time to learn how home ownership impacts long-term financial security.

What's the opportunity? To educate their client about reducing their mortgage cost through acceleration. The benefit is that the homeowner will be have considerably more money for retirement. The Realtor demonstrates a concern for the client's financial well-being that transcends the sale. This need not be altruistic on the part of the Realtor, as acceleration systems also pay referral fees for recommendations.

A Realtor can then tie the purchase of a home to having a more secure financial future. This knowledge also gives the agent greater esteem in the eye of prospective clients.

The American dream of home ownership is only one step in a family's long-term financial plan. Overall, people also do some kind of retirement planning at the same time they are paying their mortgage, like contributing to an IRA. This is a mistake.

Most homeowners are limited in terms of both time and money when it comes to planning their financial futures. The commonly accepted "wisdom" is to start saving for retirement as soon as possible. The problem is that interest on a mortgage is front-loaded, and it is impossible for IRA income to overcome the cost of mortgage interest.

Example: put away $3,000 in an IRA earning 6% and it earns $180 in year 1. But if the homeowner has a $300K, 6% mortgage, their annual payment is $21,000 - most of it interest until year 22.

Instead of funding the IRA, the homeowner would be FAR better off by using that money (and other discretionary funds) to accelerate the mortgage. In the first year alone, the $3K would cut $18K in interest payments. Forego the $180 income and you get a $18,000 improvement to net worth. Makes a HUGE improvement to a family's long-term finances.

A financial plan using mortgage acceleration will pay off a mortgage in less than 15 years (often much less) for most homeowners. Discretionary income skyrockets - as does the ability to build wealth.

Mortgage acceleration is something every Realtor should know about - and be able to explain and offer to clients.

 


If a Picture is Worth 1000 Words, What's a Video Worth?
03/27/2010
share
One of the most-used marketing tools of the trade is a business card. Notably, all Realtors (99. 98%) display their photo on their card. Now, most other professions don't follow this practice. Realtors? Always. The reason of course is to build a… more
"I Don't Get No Respect" (continued)
03/23/2010
share
"I don't get no respect". That's what Rodney Dangerfield said. "I don't get no respect either". That's what a lot of Realtors say, too! Previously, I wrote: One (probaby central) reason for the public's disdain could be that working with a… more
Rodney Dangerfield Must Have Been a Realtor!
03/21/2010
share
Was Rodney Dangerfield a Realtor? He may as well have been, since he coined a phrase that's commonly repeated by many Realtors. "I don't get no respect". So many real estate salespeople feel contempt from the public - THEIR CUSTOMERS. What other… more
Insurance Opportunities for LI Realtors - New Service
03/16/2010
share
For Long Island Realtors looking for a new source of income, you can add a new inome stream by offering your clients insurance products - either as referral or brokerage. Everyone needs insurance, but selling it can be done only by licensed agents… more
Would Selling Your Clients' Personal Property on eBay Generate More…
04/10/2009
share
Every homeowner needs to sell "stuff" when they put their house on the market. Most can't do it themselves, and look for help from auctioneers or try to list their stuff on eBay. From my experience, most homeowners don't know how to list items on… more
LI Realtor Webinar Invitation, Monday April 6th
04/05/2009
share
Dear LI Realtor, Join me for the introduction to the first Long Island "Rapid Results Real Estate Sales Program". It's a new marketing service being introduced here on the Island by my company and Cablevision. You'll be introduced to an entirely… more
New Sales Program for Long Island Realtors
03/17/2009
share
Hello, This is a re-post of an annoucement I made to the group several days ago, for those who missed it. It concerns a new real estate marketing program for LI Realtors by Cablevision and other LI firms intended to "jump start" the spring… more
New Sales Program for Long Island Realtors
03/15/2009
share
Hello, First, I want to thank Thomas McGiveron for starting this group, and especially for the timing. My company is in Garden City, and we provide cutting edge marketing support services to the real estate community. After a long planning… more
#1 On Google for Selling Estate Property - I Want to Share It With…
03/12/2009
share
As a marketer, I'm always looking for new ways to do things that add value to the marketplace. I'm currently working on a project here in NY (I'm on Long Island) with real estate sevice providers. After reading this post, I hope you comment with… more
 
Marveisencameo

Marv Eisen

Manhattan, NY

More about me…

Estates On Line

Address: 225 E. 57th St, Suite 11K, New York, NY, 10022

Office Phone: (516) 426-6331

Cell Phone: (516) 426-6331

Email Me



Links

Archives

RSS 2.0 Feed for this blog