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I'm saying this tongue-in-cheek of course for those that don't necessarily see the value in staging your Winnekta, Wilmette or Kenilworth home. A staged home does not need to cost a lot of money and you will get your money back!
Via Janet Jones, Kihei, Maui, Hawaii Home Staging/Interior Redesign (Just Your Style Interiors, LLC):
1. We want to test the market for 90 days. And on the 91st day? Price reduction--and 90 days worth of potential buyers who have already eliminated your property.
2. It costs too much money. I have never seen a home where the staging costs would have exceeded the first price reduction. And that doesn't even factor in the monthly carrying cost of the home.
3. We can't stage the house, we're living in it. One common misconception is that staging is only for vacant homes. Every home/condo can be staged, and you can actually live in it after staging.
4. We didn't have to stage any of the other properties we sold over the years. Yes, once upon a time you could generate three offers by 5 p.m. on the same day your Realtor put the For Sale sign in your yard. Not now. Buyers are picky and they have a lot of homes to choose from.
5. Everyone loves our house so buyers will love it, too. What you, your friends and relatives love about your house may not be what today's buyer wants. Sellers are often baffled by the feedback they get after showings--amazed that buyers have found things they don't like about the property.
6. We can clean the carpets and declutter without someone telling us how. Yes, you can (and should) do this, but it is a tiny piece of staging. Do you know what separates "clutter" from "asset"? And what about all the other things that staging encompasses, like traffic flows, highlighting architectural features, updating, and appealing to your target market?
7. We have no desire to remove/change our _______________ (wallpaper/mirrored tile/gold faucets/paneling/dated light fixtures . . .). And neither do buyers. Better to keep your home or be ready to sell at a deep discount.
8. The view alone will sell this place. Then why many months later are these great view homes/condos still on the market? Could it be that buyers want something to go with the view--like a comfortable, move-in ready home?
9. We would rather let the buyers makes their own paint/flooring choices. And that equals a price reduction. If buyers do make an offer on your home they will double or triple the cost of these items and reflect that in their discounted offer price--which includes a deduction for the inconvenience.
10. Our home is professionally decorated. A professionally decorated home is tailored to the owner's particular needs. Does it work for the new buyer's needs? You could see #1 above . . . .
These are all great reasons--
- for price reductions
- for extended time on the market
- for buyers not coming to look at your home
- for buyers not coming back for a second look
There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price. Staging is preparing your home for sale and creating a home that buyers want to buy. If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale.
It's frustrating to try to sell your Winnetka or North Shore home and not have any showings or interest. The reason is almost always the price. While buyers might not like certain features about your house, if the price is right, then they are willing to overlook those flaws.
If your price is too high, here are some "hints" that will help you decide if it's time to lower your Winnetka home price.
Via Bryan Robertson, Los Altos REALTOR Los Altos Real Estate - Homes For Sale (Sereno Group - Los Altos):
Deciding when to drop the listing price is difficult because it depends on the region and market. There's no one formula that will work across the board. However, there are guidelines that I think work in most situations. Here are a few standards I think work everywhere...
When the feedback says "It's too high!"
If the agents and buyers are coming back with pricing suggestions or verbal offers, and those are in line with the comps your priced above, then you're priced to high. That's the point you should drop the price. Don't wait for "the perfect buyer" to come along - it'll never happen. You'll increase the chances of a sale by dropping it immediately.
When you haven't had a showing in 30 days
With the exception of open houses, which don't count, if you haven't had a call to either preview with an agent or show a client, you need to drop the price. Regardless of the price range, if you're not getting at least one showing a month, the price is too high. If it's priced right, you should be getting a lot more showings. How much to drop depends on the property but drop it enough to get showings.
When a similar property sells for less
If a property in the same market that is a good comp sells for less than your asking price, drop the list price to capture buyers who were looking at that other property. If you want a little negotiating room, fine, but come to within 2% of the other listing price as soon as that home goes to "pending sale" status.
When the last price drop was 90 or more days ago
If the last price reduction was 90 or more days ago and you don't have a serious buyer on the hook, drop the price. Even if a buyer is considering the property, drop the price. Dropping the price will engage more buyers and existing potential buyers will be motivated to write an offer before someone else does. I've seen sellers sit on properties for months while potential buyers make up their mind. The result: wasted time and opportunities.
When you list with me, I'll work with you to price the home right to start. However, if the price starts out higher, I'll walk you through all the data-driven rationale behind bringing your price down to get a buyer.
Kenilworth IL Nursery Schools
Kenilworth may have a small boundary and population but it offers two nursery schools, both affiliated with churches that are located across the street from each other. Joseph Sears School also offers a junior kindergarten for four-year olds.
While I lived in Kenilworth for 18 years, my children attended a preschool in Winnetka because neither of these had been established when my children were young. They are open to both church members and non-members alike. All Things Bright and Beautiful - affiliated with Holy Comforter Episcopal Church  222 Kenilworth Ave., Kenilworth, IL 847-251-6120
Through the use of music and stories, ATBB offers a play based program with a Christian dimension. There are classes for infants through junior kindergarten. Programs are designed to provide for the spiritual, intellectual and emotional development of each individual child.
A Joyful Noise - affiliated with Kenilworth Union Church 211 Kenilworth Ave., Kenilworth, IL 847-853-2100 Prepares children for kindergarten and nurtures development of friendship skills, emotional regulation, and problem solving skills. The program is Christian based and draws families from all over the North Shore.
Joseph Sears School 542 Abbotsford Road Kenilworth, IL 847-256-5006 Joseph Sears Schools offers a junior kindergarten program for four-year olds. This is a convenient option for parents who have older children already attending the school. The program is open to students outside of the school district.
Related Posts:
Winnetka Nursery Schools
New Rental Units in Winnetka?
Nothing has happened yet on that stretch of Elm Street in Winnetka just east of the train station. Conney's Pharmacy, Phototronics, Love's Yogurt and a host of smaller stores are still there. What was once grandly designed as 31 luxury condominiums and storefronts has lost steam - blame it on the recession. The developers have come up with a new plan - they are considering 39 rental apartments on the three floors that would be located above the retail section. The original high-end condos were to average 2500 square feet - the rentals come in at around 675-1300 square feet. Good or so-so idea? Affordable housing has been a hot topic in town during the past several years. The Winnetka Village Council decided not to pursue affordable housing because of strong public sentiment that it was not right for Winnetka. Those in favor felt there was not enough housing for local workers, policeman, fireman, and teachers. Rentals would ease some of animosity and stress over the affordable housing debate. Whether we need this many rental units in Winnetka is not clear, and the project would take several years to complete. The developer was given a preliminary approval to submit new plans that most likely will have to be approved by several levels of committees. I think this may be a good idea - some tweaking will surely be necessary. I am looking forward to see what they have planned.
Winnetka Public School District 36 Implementing Foreign Language Expansion
Winnetka School District 36 is responding to parents' requests to increase foreign language classes that lead to fluency. The decision has been made to incorporate more time for foreign language instruction. Starting in the fall (2012-2013 school year) fifth graders (Skokie School) will receive Spanish instruction every other day. In sixth grade (also Skokie School), it will increase to every day and they will be given a choice of French or Spanish. The following school year (2013-2014) the expansion will be implemented in lower grades. First through fourth graders would study Spanish for a minimum of 90 minutes a week, up from 75 minutes currently. As the foreign language program currently stands, the goal was to introduce children to foreign languages and other cultures to inspire their interest. These changes will bring a fundamental shift in goals with the idea of having children be functionally proficient in writing and reading a foreign language. Some parents were disappointed that Chinese or another character-based language were not being considered. However, research the district has done shows that it takes twice the number of classroom hours to become proficient in Mandarin than it does in French or Spanish. Winnetka School District 36 is working on the puzzle of school scheduling to incorporate this extra time efficiently. Administrators are working on the program redesign and will begin to revise the curriculum in preparation for fall school opening.
January 2012 Real Estate Market Report Winnetka, Wilmette, Kenilworth, Glencoe, Northfield
How many homes closed in January 2012, how many are under contract and what is currently available in the North Shore suburbs of Winnetka, Wilmette, Kenilworth, Glencoe, and Northfield. Even though it's late January, mild temperatures make us all feel like spring is in the air. Buyers are taking advantage of the nice weather to get started on their home searches a little earlier this year. All the following data is representative for the five villages combined: Winnetka, Wilmette, Kenilworth, Glencoe and Northfield Total Sold Units for January 2012 31 sold homes (under last January's number of 43) Average market time: 297 days Minimum price: $175,000 Maximum price: $7,500,000 Highest selling price range: $1 million through $1.99 million Currently For Sale 367 homes for sale Average market time: 299 days Highest number of homes in a price range: 119 homes on for between $1 million and $1.99 million Contingent Homes 56 Homes are Under Contract with Contingencies 15 of these are priced between $1 million and $1.99 million Pending Homes 30 Homes are pending with no contingencies 9 of these are priced between $1 million and $1.99 million Price Swings - lowest and highest price house for sale Kenilworth: $499,000 to $6.5 million Winnetka: $299,000 to $6.899 million Wilmette: $269,000 to $4.375 million Glencoe: $255,000 to $5.7 million Northfield: $169,000 to 2.250 million Clearly, there is a price range that has the highest number of solds, under-conracts, and pendings. Homes priced between $1 million and $1.999 million have the highest number of sales. The spring market always sees an increase in new listings and today (broker's open house day) for the North Shore suburbs, was no exception. Some are priced too high for the soft market that we are still experiencing, but many are priced very attractively and will, no doubt, have shorter days on market. I can always be relied upon to provide you the most up-to-day and relevant information on homes in Winnetka, Wilmette, Kenilworth, Northfield and Glencoe. If you are interested in discussing the sale of your home, or the purchase of a new home, please call me! 847-977-6024.
What Motivates an Unmotivated Seller?
I spoke to a listing agent today regarding a home for sale in Wilmette that my client had an interest in. I asked if I could get inside and take additional photos for her since she lives out of town and last viewed it in May. And this is what the agent told me. The seller is not motivated to sell. They have already rejected another offer and feel strongly that whoever buys their house should love it just the way they have always loved it. The comps don't matter and an appraisal that won't appraise doesn't matter. They have decided to sell it but are comfortably living in it for the long haul. So why even bother to sell (or even try.) What is their motivation for not being motivated? Is it a colossal arrogance in deciding that they can and will sell, come hell or high water. Do they feel vastly more informed in their knowledge of the real estate market than the professionals? Is it boredom with life? Let's have some fun and trot people through but not consider any reasonable offers. Are they the kind of sellers that must have have the upper hand? This is a fantastic house and you all should know it! Could they be perilously close to being underwater and don't want anyone to find out? Divorcing and need the money and are willing to wait it out - for how long? Or are they perversely bullheaded and unwilling to accept the realities of today's real estate market? Could there be other reasons I have not thought of? Why would you put yourself and many others through the charade of selling your house when you have absolutely no motivation to sell it for the current market rate? I suggest, Mr. and Mrs. Seller, that you take your house off the market. You are idling and wasting gas. Buyers will still be here when you come back and perhaps the market will finally catch up to you. But please stay away until you are ready to play ball.
I have written many times about the dangers of overpricing your Wilmette, Kenilworth, or Winnetka home. Overpricing may, in fact, leave you with even less money.
Via Chris Ann Cleland, Associate Broker, Northern VA (Long & Foster REALTORS®, Gainesville, VA):
How Do You Figure Out How Much to List For When Selling Your Home?
Picking a list price is not rocket science. When you are working with your Listing Agent, they will bring comparable sales in your neighborhood to you to review. These are the sales that appraisers hired by the buyer will be using to determine if the sale price is a fair price. After all, a bank isn't going to lend more money on a home just because the seller wanted to sell for more money. And a buyer who can't get a loan is a buyer who can't do business with you.
So looking at the recent sales is the best way to figure out your list price. If you have things the other didn't have, add the appropriate amount to the list price. If you don't have things the comparables did have, take away the appropriate amount from the list price.
What you DON'T do is figure that you bought the house for X number of dollars two years ago and can't stand to lose a dime, and price it high enough to cover the commissions and closing fees and leaving with a small amount of profit. It doesn't work that way. If that method (I'll call it the What-I-Want-To-Profit method) says you should sell your house for $470K and the comps tell you the highest neighborhood sale, similar to yours, was $420K, well, putting the extra $50K in the list price is a waste of your time.
The real estate market isn't concerned with what you feel a fair profit from a home should be and working backwards. The market is only concerned with what the similar home is selling for to other buyers. And if it's selling for less than you're asking, you are setting yourself up for failure.
Chris Ann Cleland, Associate Broker- Licensed in Virginia, GRI, SFR, Northern Virginia Short Sale Specialist. Affiliated with Long & Foster, 7526 Limestone Drive, Gainesville, VA 20155. To contact Chris Ann, call 703-402-0037 or email chrisann@LNF.com. Or you can visit her website: www.nvarealestate.net.
Header is a photo of Braemar in Bristow, VA during one of the blizzards of the 2009-2010 winter season.
Knobel Kitchens and Baths, Wilmette IL
Knobel Kitchens and Baths in Wilmette has been around for a long while - since 1933 to be precise. Longer than any of their local competitors. Owned by brothers Peter and Paul Knobel, along with Peter's son Mark, the company is three-generational. It was started by Peter's father's, a carpenter, in his basement, and then moved to a workshop in an area that is now the Mackenzie School field. In 1948, he bought the current building where they remain to this day on Washington Street just west of Green Bay Road. The Knobel brothers are Certified Kitchen and Bath Designers, an accreditation given by the National Kitchen and Bath Association. They must take continuing education to retain this certification. Knobel Kitchens and Baths is a full service company that will work with you to design and install your new kitchen or bath. They work with many designers and architects and are current on up-and-coming trends in the industry. In order for you to better visualize your dream, they are happy to take you to a recent job and show you their kitchen work - where you have the opportunity to see their workmanship first hand as well as find out a little about their work ethic from the homeowner. Peter says that white kitchens are still very popular, and darker woods are being used in innovative ways such as a walnut drawer head installed into a painted cabinet. Non-porous countertops such as Silestone, Cambria, and even Corian are being used more often because they don't require sealing like granite. Some of these materials are being made to look more similar to granite, which is still the favorite. LED lighting is being used more often in kitchens as well. They also do many bathrooms, including masters that are incorporating deluxe features like extra-large showers with rainheads and body sprays, and even televisions being inserted into mirrors. Knobel Kitchens and Baths is available for all remodeling projects, except room additions. They employ skilled carpenters who can remodel family rooms, bedroom suites, media rooms, basements, or any other room in your home. They will stay on task and follow the job carefully from beginning to end. They are excellent at space planning and detail, and work diligently to deliver a competitive price to you. Knobel Kitchens and Baths 1218 Washington Ave. 847-251-4465
Winnetka Property Taxes - Where Does the Money Go?
Winnetka residents understand that our taxes are what they are because the lion's share helps fund our excellent school district. But how much exactly and what else do they pay for? Here's a great graphic (reprinted with permission from the Winnetka Village.)

Almost two-thirds of our Winnetka property taxes go to the school district - 62.23%. This includes both New Trier High School (23.89%) and the Winnetka Public School District (38.34%.) The balance is divided between the the Village of Winnetka, Cook County, Winnetka Parks, Winnetka Library, and several miscellaneous items. These numbers are from 2009 but the percentages would be very similar today. Looking at this from a different angle: our property taxes contribute 53% to the Winnetka operating budget, with the balance coming from such sources as retail sales tax, permits and licenses, income tax, natural gas tax and several others. It's important to be informed on where our Winnetka property taxes go - and yes, we have excellent schools to show for it.
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Margaret Goss, Winnetka Realtor Winnetka & North Shore IL Homes for Sale
Winnetka,
IL
More about me
Baird & Warner Real Estate
Address: Baird & Warner - Attn: Margaret Goss, 714 Elm St., Winnetka, IL, 60093
Cell Phone: (847) 977-6024
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