Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
If you’ve been struggling to turn “social media” into actual clients, this reference guide contains 16.5 straightforward ways that can turn the internet into real, tangible clients for your business:
1. Twitter Twitter is a great tool to interact with potential buyers/sellers. It’s important, though, to work on building relationships with local users. Here’s a video review of some tools that can help you find other users in your area: http://activerain.com/blogsview/914574/Finding-Other-Local-Users-on-Twitter
2. Localism/Activerain I’ve heard many stores of agents finding clients through Activerain and Localism. Just stay active on the sites, post to your blog, leave comments and be as visible as possible.
4. Your personal website I think it goes without saying that your personal website is key to marketing yourself and your listings. If you can, capture names and emails from your website or your blog, which will help you build...
5. Newsletters Building a list of subscribers in your area and sending them regular communication that is relevant to their interests is one of the best ways to build long-term relationships with potential clients. Even if they’re not looking to buy or sell today, they will be someday, and you will be at the top of their list.
6. Realtor.com Many, many home shoppers start their search on Realtor.com. Upgrade to showcase (more pictures,, plus your name and contact info on listings) and if it makes sense for you, they even have a targeted advertising program where your banner is displayed on local searches.
7. Real estate search engines Other than Realtor.com, there are dozens of places buyers search for homes. Some of the more popular ones are: Trulia, Zillow, Oodle, Homes.com, Google Base, Craigslist, and plenty of others. Make sure you (and your listings) have a presence on all of these sites.
8. Google Adwords If you’ve never tried it, Google has an advertising platform that will show your text ad on the Google search pages for the keywords of your choice. For example, when a user searches for “homes in Indianapolis” you can have your website shown at the top of this search and only pay per click to your site. http://google.com/adwords
9. Agent review/ranking websites Your reputation is everything. If a potential client visits an agent review site and sees a great review from a previous client of yours, it can catapult you to the top of their list. Make sure your past clients review you and give them every reason to write a good review. IncredibleAgents.com and HomeThinking.com are two popular agent review sites.
10. Online referrals/publicity Make a list of the top blogs, websites and forums dedicated to your city and become best friends with the owners. One article recommending your services could bring you multiple clients, for free.
11. Ads on local websites Much like above, visit local blogs or websites focused on your target market and ask for their advertising rates. It may take more work than throwing up ads on Google, but the ROI and branding impact can be much stronger.
12. Flickr Are you uploading your property photos to Flickr? Didn’t think so. There’s 2 interesting things about Flickr that make it worth your while. 1) It gets a lot of traffic and 2) you can add a comment right below each photo - a great place to advertise your business. Include your email, phone and even a link to your website.
13. Virtual Tours You can say I’m a little biased since I own RealSpace Tours, but a nice-looking tour of your property with your branding info and a “contact me about this property” box is a great way to find buyers.
14. Posting on Local Forums Most larger cities have message boards dedicated specifically to their area. If you have one of these in your area, it’s a gold mine! Spend time regularly posting helpful answers and taking part in discussions; be sure to include a relevant forum signature about your business.
15. Comments on Local Blogs Just like forum posts, find blogs in your area and leave relevant comments on the posts that grab your attention. Of course, don’t spam the comments, just make sure you enter your web url when it asks you for it in the comment form, that’s all you need.
16. Myspace It seems like when Facebook showed up, Myspace fell off the map. But it still gets a ton of of traffic and I would recommend at least having a fairly active profile on the site.
17. Facebook I’ve written an entire series on the benefits of Facebook. I believe it can be very useful for finding local users who may be interested in buying or selling a home. See more posts on Facebook here: Part 1 | Part 2 | Part 3
17.5 Facebook’s advertising platform Facebook has a very effective advertising platform. For real estate professionals, it may be one of the best. It allows you to target users in your area and instead of directing them to some 3rd party website or landing page, they can be directed right to a facebook page about you.
What other techniques have you found to be effective? Share your stories on how these (or other) sources have led to results for you:
Andrew Olson is the founder of RealSpace Tours: a completely free way to create virtual tours of your listings. Sign up at: http://realspacetours.com
The RealSpace Tours Blog (also located at Blog.RealSpaceTours.com) is a real estate marketing blog written by Andrew Olson. Blog.RST provides real estate agents with a fresh, insightful approach on getting the most out of social media and web marketing.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.