According to the National Association of Realtors®, there are over 1.3 million real estate professionals!

In today's changing market, what are you doing to educate consumers to your value?

Can you tell me what you do, how you do it and where you do it in 30 seconds or less? If not, http://www.guru.com/  is a great site to hire someone to assist with a tagline, and 30 sec. commercial.

Branding is making your business stand out, so that people trust you and are interested in your service offerings. I believe that educating a client is the key to establishing your position as a trusted real estate advisor.

Many clients do not see the transactional benefit that a real estate agent provides. If you include within your marketing pieces the exact service you provide, time required for task completion and a cost- that will assist you in the commission conversation. If nothing else, you will begin to see your own value!

Howard Brinton, http://www.gostarpower.com/, has wonderful resources to assist you in finding your point of differentiation. Keep in mind- When people can't tell the difference among businesses, price becomes the deciding factor.

Selling real estate is a career that allows you to spread goodwill to others and also earn a living. Find out ways to add value to people's daily lives. Always give more than you can get.

Kadena Tate-Simon is an author,  realty coach , professional speaker and CEO of Realty Coaching International. With 18 years of experience in customer service, Kadena Tate-Simon prides herself upon an aggressive approach to marketing and negotiating luxury properties.  Dedicated to helping clients have the most pleasurable experience, Kadena provides attentive, personalized service. Maintaining affiliations with the most recognized real estate companies in the business, Kadena actively participates in professional organizations, attends community events, and networks with experienced colleagues to stay informed and gain a strategic position for her clients. If you expect and demand superior client representation in the sale of your personal residence, call Kadena today at 214 559 8789 or visit online http://www.RealtyCoaching.com

Luxury Home Specialist areas of specialization: Service ares: Murphy, Fairview, Parker, McKinney, Allen, Frisco, and Plano, TEXAS.

 

Open_for_business When I read OPEN FOR BUSINESS: The Spiritual Path of Self-Employment by Molly Gordon, I cried out in joy that someone understood exactly I felt!

When I was a newbie real estate agent, I got slammed by high maintenance buyers and sellers. It seemed like every-time I turned around, I was attracting another crazy person to me. This totally freaked me out because I believe that like attracts like.

I would ask my husband “What is wrong with ME? Why am I attracting these people? How do I stop?" Well, I had to take ACTION and make a change.    I pulled out every self help book that I could find: The Bible,” Think and Grow Rich" by Napoleon Hill, "As a Man Thinketh" by James Allen, "The Magic of Thinking Big" by David Schwartz.  Believe me - NOTHING was going to stop me from finding the solution! 

What did I discover? That my self esteem was badly damaged. I had guilt about charging people for the service that I provided. I had a disease to please. I said yes, when I desperately wanted to say no. I took client calls all hours of the day and night. I conducted real estate when the client said so. I was crazy.

I am so thankful that I started a daily regimen of wholeness and self-healing. What did I do?  I said affirmations, wrote in a gratitude journal, attended sales and negotiation seminars, took ABR, GRI and CRS classes, started an exercise plan, ate more fruits and vegetables, drank more water and stopped trying to impress others.

I read Molly Gordon’s Authentic Promotion articles which further developed my confidence. Check it out for yourself- it will change your life!

OPEN FOR BUSINESS: The Spiritual Path of Self-Employment
(A reprint from the July 20, 2000 issue of The New Leaf)

Author:  Molly Gordon, MCC (http://www.mollygordon.com)

Of all the paths I have followed in my life, self-employment has been the most challenging and enriching. Every day that I work for myself is a day I come face to face with my worldview and my belief system. Working for myself is a constant reminder that my success is determined more by my state of mind than by external events.

Here are a few practical implications of self-employment as spiritual path. In my experience, these implications hold true regardless of your religious beliefs.

1. I am responsible for the value of my work and for how it is perceived in the world. The value that my clients place on my work is not likely to exceed the value I place on it.

2. Prosperity is directly related to my priorities. It is up to me to be clear about what prosperity means for me and to make these things a priority.

3. Prosperity is also directly related to my expectations. When I expect the best, I make the most of each opportunity, including the opportunities disguised as disappointments.

4. My experience of success and failure is directly related to my fundamental expectations about life. If I believe that things generally go wrong, they will.

5. Marketing is an inside job. When I know what I do, love what I do, and am willing to share what I do, marketing is natural, effortless, and sustainable.

6. The best attitude in the world is insufficient without action. I get results when I walk my talk.

7. When I am doing my right work I bless everyone around me. The more on purpose and prosperous I am, the more those blessings seed purpose and prosperity for others.

8. When I laugh at and learn from my mistakes I profit from adversity.

9. When I am clear that my business is a gift and when I trust that more will be given, I surf the shifting tides of success with grace and good humor.

10. When I'm willing to know what I want and to ask for it, I am likely to get it (or something of greater value).

© Copyright 2003-2007 Shaboom Inc. Reprinted by permission from Authentic Promotion® a free e-zine that reduces the hassle and increases the rewards of initiating and promoting work that matters. Learn how managing and marketing your business can be a source of joy and transformation. Subscribe at www.authenticpromotion.com.

 
 
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Kadena Tate-Simon

Murphy, TX

More about me…

Realty Coaching International LLC

Office Phone: (214) 559-8789

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