WSJ States Big Improvements Aren't Providing Returns - 05/16/08 10:25 AM
I know this is a little outdated (well, it was in yesterday's Wall Street Journal), but I thought I would briefly talk about it here in case anyone missed it.  The article talked about how big renovations (i.e. remodeling) are providing not only little to no returns, but they could actually be hurting your sale price.
The idea behind this was pretty simple: housing prices continue to rise and people don't want to spend additional money.  Adding large-scale renovations is only going to increase the sale value of the house, which will turn off potential buyers.
The article also stated that … (0 comments)

Words that Sell and Words that Don't - 05/12/08 11:37 AM
Extremedirectmarketing.com recently did a study on direct marketing that the results of using certain words in your advertisements.  Their results were very surprising and I thought were worth sharing with everyone.  Even though the results were based on Canadian homes, I am sure some elements would relate to the US market.
Here are some of the key points worth mentioning:
Listings where the seller was actually motivated took 15% longer to sell and sold for 4% less. Houses listed as "handyman specials" sold in half the average time. Words used to accentuate curb appeal helped sell houses faster than words more … (6 comments)

AMAZING Business Cards Designs (You Gotta See These)! - 05/07/08 10:24 AM
A while back, I was looking for some design ideas for my business card and couldn't believe some of the things I came across.  They were incredible!  Even though they are probably very expensive to produce, I thought they were definitely worth sharing. I would love to hear your feedback on these as well.  Which one(s) are your favorite and why?  Heck, they may even give you some creative ideas for your business cards :).









… (4 comments)

(Somewhat) Advanced Blogging Publicity Tactics - 05/05/08 09:59 AM
For a couple of posts now, I have been talking about some various ways to not only publicize your blog into the blogging world (a.k.a the “blogosphere”).  Now I thought it would be good to give you some more advanced strategies to help promote your blog that a lot of people don’t know about (or have never thought of).
Advanced Tactic 1: BlogTipping
When I normally talk about this with people, the first thing that normally comes up is the idea of ‘cow tipping’.  I’m not really sure why that is, since it has absolutely nothing to do with cows (or … (0 comments)

Simple Way to Promote Your Blog and Lure in Others - 05/01/08 10:58 AM
Throughout this little mini-series on the Blog portion of my Realtor Web Marketing installments (can be found on my personal blog), you have learned not only how to set up your blog, but also the things you can (and should) do to help get your sites noticed by both the search engines as well as other bloggers.
The question is, how can we make this process easier on ourselves.
In other words. how can we lure other people in to not only view your blog, but to possibly promote it as well?
Here’s a hint: It’s a numbers game.
It has … (3 comments)

 
Provides a combination of current trends and findings I think are worth sharing in the realms of online and social marketing strategies.


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