optimize: Facebook Toolbar, Are You Using It? - 04/20/10 01:56 PM
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For those of you who are power users of Facebook, this is something that may be of interest to you.  If you use Internet Explorer or FireFox as your primary browser, you can get all the features of Facebook right in a toolbar, which is free to download.  This is an excellent way for you to constantly stay updated on everything that is happening, which can have a very positive impact on your social marketing strategy, depending on your objectives.

So, why would you want to use the Facebook Toolbar anyways?  Well, it gives you the … (22 comments)

optimize: Realtor Web Marketing: (Virtually) Unlimited Ideas to Blog About - 04/28/08 08:18 AM
In the first installment of this series, we talked about setting up your blog. The last installment talked about things you need to consider when adding content to your blog. Now comes the all-important question that most bloggers encounter:
What the heck am I supposed to blog about?!
Granted, you should probably talk about stuff that is occurring in your local area, but what happens when that resource is tapped?
Here’s a two-sentence explanation on why this question is important: Everyone (both people and search engines) love new content on a regular (preferably daily) basis. If you don’t supply your audience … (0 comments)

 
Provides a combination of current trends and findings I think are worth sharing in the realms of online and social marketing strategies.


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