Real estate blog entries tagged with advertising by Rebecca Chandler (The Real Estate Book)

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advertising: We appreciate you, too. - 07/24/08 08:27 AM

At The Real Estate Book, we recently conducted a customer service survey via email to a sampling of 28,000 of our advertisers and received an overwhelming 7600 plus responses and over 3500 individual comments. While we are still calculating all results, I can confidently say that the response was extremely positive … (0 comments)

advertising: Expectations and Realty - I have questions. - 05/16/08 12:11 PM

When you post your listings on a listing aggregate site, how do your expectations stack up to your reality? Specifically, I'm curious about two things - the direct leads you receive and the traffic to your personal website.
Sites with a large number of available properties for sale may attract a … (2 comments)

advertising: Integrated Media Works - 03/07/08 06:39 AM

Boost the Impact of Your Advertising Through an Integrated Media Strategy.
Today's home shoppers use many sources of information -- including multiple websites, printed publications and other media. A well-executed integrated media strategy creates multiple points of interaction between your brand and your prospect and increases overall effectiveness. An effective campaign will: … (1 comments)

advertising: The Harder I Work, the Luckier I Get - 02/05/08 06:56 AM

Are you basing your future business on Strategy or Luck?
It's been said that "all boats rise with the tide." In other words, when the market is good, sales are brisk and commission checks can be greater with little thought to an overall marketing strategy to deliver buyers and sellers to your doorstep.
These … (6 comments)

advertising: Advertise Your Way - 01/26/08 12:49 PM

Advertise Your Way
"You can't advertise your way out of this market,"a broker recently told one of our local Real Estate Book representatives. And he was right. No amount of advertising is going to bring the market back to 2006 levels.
But, does it really matter? Consider this. You can sell the same number … (1 comments)

advertising: I Live on Earth - 01/21/08 10:11 PM

I'd like to start by stating the obvious. The Internet is a VERY LARGE Place. That's why they call it the World Wide Web. Saying you advertise on the Internet is kind of like saying - "I live on Earth." In order to find you, someone will need a road map. … (6 comments)

advertising: Is Your Glass Half Full or Half Empty? - 01/13/08 08:05 AM

"Is Your Glass Half Full or Half Empty?"
While many concentrate on the downside of the industry's recent cyclical downturn, here are some ways to look on the bright side.
The dream of home ownership is alive and well. According to NAR predictions, well over 5 million homes will sell this year. More … (4 comments)

advertising: Everybody's Online, Obviously - 01/11/08 06:14 AM

"Everybody's Online, Obviously"
According to the NAR 2007 Profile of Home Buyers and Sellers, 84% of home buyers searched for homes on the Internet and 99% found the Internet "useful" or "very useful" in their home search.
So, while Internet advertising seems an obvious choice (duh), there are a lot of choices in … (4 comments)

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