A Snooze Button for Microsoft Outlook - 04/28/10 11:07 AM
 
I came across this interesting add-in for Outlook that could help most of us manage our inbox a little better. Boomerang helps you manage messages that you can't deal with today, but that need attention or a response later. Basically it adds an email snooze button to Microsoft Outlook. Now you clean up your Inbox without losing track of important messages. 
Boomerang lets you “focus on Emails that matter now.” So if I get a message about a meeting one week from now, and I get that feeling I’m going to lose it in the Email waterfall, I can just … (2 comments)

Some Relationship Building Ideas for Realtors - 04/27/10 10:18 AM
Internet marketing isn't just about keeping in touch with your sphere of influence, it's about building trust, a good reputation and relationships. Ron Givens from Aweber.com, discusses just that in his blog post on Email Marketing for Real Estate Agents.
Real Estate is a word-of-mouth business, so these elements are vital to being successful. How do you go about building trust in an email marketing newsletter or blog? Well, Ron shares some great tips, such as including other information besides your latest open house or listings in your communications. You may consider adding local news or current events, information about the local area, changes in … (2 comments)

How can you protect your images from unauthorized use on other sites? - 04/23/10 12:04 PM
A great post yesterday by LeoLinda Bowers brought up the subject of protecting your online images, virtual tours and videos from unauthorized use on other sites. 
One solution is Visual Watermark, an inexpensive and easy to use photo watermarking software for digital photo protection. This photo watermark software places very strong watermarks that no one can remove. You can create your own custom watermark of your company name or logo right in the program and have it appear wherever you want on all your images. No need to open the images one at a time either, it can handle batch watermarking … (4 comments)

Finding the Right Contractor! - 04/20/10 12:21 PM
Freelance sites are everywhere and for pretty much any industry. So why not construction. Wouldn't it be nice to just post what your looking to get done and then sit back and let the bids come in? 
I came across a new website that does just that! Bid My Reno is a new website in which home and business owners who need to renovate or construct anything will be able to post a project online, and get in touch with contractors who offer their services at competitive prices.  The site is free for clients, so users can post as many projects … (0 comments)

The 10-20-30 Rule of PowerPoint - 04/19/10 03:03 PM
 
It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
Guy Kawasaki, bestselling author, professional speaker and Entrepreneur, shares his presentation secrets.  While Guy Kawasaki is also in the venture capital business, this rule is applicable for any presentation to reach agreement or close a deal: such as a listing presentation.
Ten is the optimal number of slides in a PowerPoint presentation because most people cannot absorb more than ten concepts in a presentation.  The ten topics that any good presentation should focus on are:
… (2 comments)

Understanding Consumers Can Save You Money! - 04/09/10 12:46 PM
 
Today I came across this great and very timely post on Agent Genius by Realtor Anna Altic. She posed the question, Is there such a thing as "over greening"? What I found most telling was the difference between what the builders thought qualified a home as green and what the consumers thought.
We see this all the time in real estate. Our way of communicating and doing business can sometimes be completely different from the consumers. To help get us all on the same page, we need to spend a little time listening to what the consumers expect. A great … (2 comments)

LinkedIn Answers, an Alternative to Blogging - 04/08/10 01:29 PM
Good blogging means turning a steady flow of useful ideas into interesting content. Building a readership can take time and many busy sales people worry they are missing out on the opportunities. There is an alternative to a blog! It’s called LinkedIn Answers, and it may just be the answer you need.
Watch Matthew Ferrara's video blog on Real Estate Brainchain
No Blog? No Problem! Try this LinkedIn Idea
… (0 comments)

HOW TO: Clean Up Your Facebook Profile - 04/08/10 12:22 PM
Is your Facebook profile out of control? Is your News Feed as crazy and overstuffed as your email Inbox? Before you start deleting friends or giving up on Facebook altogether, take a look at this article from Mashable.com on how you can take back your Facebook Wall and streamline your social networking.
http://mashable.com/2010/04/08/clean-up-facebook/
 
For other tips on managing your Facebook account, visit http://www.rebrainchain.com/
… (7 comments)

 
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Laura Fisher

Methuen, MA

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Matthew Ferrara & Company

Address: 45 Osgood Street, Methuen, MA, 01844

Office Phone: (800) 253-2350 x 218

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