Video Streaming is quickly replacing Virtual Tours.
I believe this year video streaming will make a huge impact in the Real Estate Market. There are no longer any large barriers for entering this arena. The technology is available, the quality is outstanding, and the prices continue to come down.
Now is the opportunity for agencies brokers, owners, and marketing managers to start looking at how they can incorporate video streaming into their marketing efforts to demonstrate a much higher valued product and service to their clients and consumers.
Here is some important information to consider:
Fifty Percent of US Population will Watch Online Video in 2008
This year represents a mass-market benchmark, as more than 50% of the US population - 155.2 million people - will watch video online - according to a July 2007 report, from eMarketer.
2007 experienced the greatest year-over-year growth for online video ad spending, rising 89% to $775 million. But more significantly, the growth rate will remain near or above 40% through 2011, when video ad spending will reach $4.3 billion.
Each agency brokers, owners, and marketing managers should be updating their marketing plan for this year to leverage and catch this video wave of online usage. The time is now to build the right partnership and leverage the leading technologies to have your business stand out from the competition. There are many Internet savvy consumers who have already recognized this wave of marketing through video and are evaluating who is the best real estate agency to sell their property!
Many will still continue to stick with standard marketing practices and market their listing with virtual tours rather than video. They are missing so many opportunities!
Please consider this benefits chart:
Replacing Old Technology with New
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Features
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Virtual Tours
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Video Streaming Services
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- No limit to the number of photos
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- Provides a description of the property
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- Has a dedicated page for the listing
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- Loads quickly and requires no user intervention
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- Feels like you are actually walking through the property inside and out.
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- Can integrate property tour directly into your current website pages or launch a dedicated page
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- Has professionally recorded voice-over narration
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- Leverages distribution channels and distribute your video listing to all the leading video websites
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- Utilized flash based player
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- Provides CD or DVD for use with your customers
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- Ability to copy your final production and load it anywhere
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- Setup of your RSS (real simple syndication) feeds
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- Includes ambient background music
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Consider becoming a blog subscriber to catch our next blog titled, "Why are Distribution Channels so Important? - Part 2."
If we can be of further assistance, please email me at: dan@goWEBSgo.com
Also, you can visit us at: http://www.goWEBSgo.com
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