Lighting a fire under the buyer! - 09/30/10 06:49 PM

A couple of weeks ago, I was working with a real estate agent on her first online auction.
The seller was a widow who had equity in her home, but could no longer keep up with the payments or the size of the home. The house had been listed for 6 months with no offers.
They wanted to try something new, something to get attention and motivate buyers to make offers so I helped them market it through an online auction.
We put up signs, mailed post cards to the neighbors and put up fliers in the local businesses.
The … (1 comments)

Online Auctions - Not for the lazy Realtor - 09/16/10 02:52 PM

This past week I was teaching a class of auctioneers & real estate agents how online auctions work, some advantages & disadvantages, etc.
While there are a lot of efficiencies gained by using an online auction vs. a live "on-site" auction, the class observed that an online auction still requires more effort than most Realtors give when marketing one of their listings.
I agree, there is more effort involved, but not much more, which leaves a HUGE opportunity for progressive agents willing to put in that effort.
Interestingly enough, all the agents I'm currently working with have sellers so excited … (0 comments)

 

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