Showing houses or selling homes - 11/30/06 05:38 PM
I'm an investor. I teach investors. That makes me a little odd. In my QuickStart investment workshop I hold up a golf ball and I ask, "What do you see?"
Everyone says, "A golf ball."
I lead them with, "I see green grass and blue skies. I see fun with friends. I see sandbunkers and water hazards. I see me going to Golf Plus and buying more balls."
Then I repeat the question, "What do you see?"
"I see greens fees getting ridiculous.""My wife thinking I'm at work.""I hate golf."They add.
Posing the question differently I pose, "My name is Tiger Woods. When I look at … (2 comments)

Disturbed: A Morning Vent About Bird Dogging - 11/29/06 08:54 AM
And we wonder how we lender's underwriters get such a bad name...
Dear LICENSED REAL ESTATE PROFESSIONALS,
I love you.
Signed,Ken
Dear UNLICENSED BIRD DOGS,
You want respect? Earn it. Get a license and show me some E&O insurance. 
If we would all just take one minute and think about the extreme risk we take as lenders and even the risk brokers take submitting loans to us underwriting and stips would make a lot more sense. With all the secret activity that happens in an attempt to deceive us you would think that someone would say, "Hey, we're putting more risk on the lender than they … (4 comments)

This is So Easy - Running a Successful Real Estate Business - 11/19/06 09:02 AM
Having a discussion with my wife last night as we sat around the fire pit, man's strange endeavor to bring a little of the wild into the city, she posed the question, "Why do you think so many agents and loan officers change jobs all the time at other companies?"
Great question! It probably has a little to do with why owners of other companies the size of ours have a net worth 5 times as great as ours; we reward our employees and associates to the highest level. If you read that as a braggadocios statement I so very humbly apologize. … (1 comments)

The NAR Cartel Controlled by Dominent Brokers - 11/07/06 04:22 PM
Evidently my post from yesterday disappeared between my hitting submit and the post being saved to the server and published - or was it because it contained some news quips on a rather fiery topic ... but that's okay because the CFA (Consumer Federation of America) Executive Director Steve Brobeck is in the news again today. 
Testifying before a subcommittee of the House Financial Services Committee in late July Brobeck railed on the NAR voicing his opinion that the entire real estate industry is run by insiders who don't care that 2.5 million agents make 7 million sales per year. He went … (2 comments)

Florida Law: Know The Facts. - 11/03/06 12:30 PM
There is a closing attorney with whom we regularly work. They are FANTASTIC at communication and follow up. From time to time at no regular interval I'll receive an email message from them which I'm certain is part of a blast but becaue of the interesting and information content I always read them.  This one I thought I'd share:
Dear Ken,
If you are conducting mortgage or real estate business in Florida, it's important that you have reliable legal expertise.  That is where we can help!  For example, did you know:
Women may be fined for falling asleep under a hair dryer, as can … (0 comments)

I'm Inadequate - That's Why I Hired You - 11/02/06 03:33 PM
Wait - before you start passing analyitcal judgment and consolations of hope overcoming feelings of inadequacy - let me tell you that I am, how should I say it, very convinced of my capabilities and proud of the evidence of my victories. Is that PC enough of an answer?
Today was staff meeting day. I have 3 great awards for performance by staff members. One is a Team Leader and the other two are Mortgage Professionals. (In some companies they would be called Loan Officers but I'm currently, highly dismayed at what passes for a Loan Officer - these are trained, experienced, … (0 comments)

I said Can not Should, May not Must! Buying Into Trouble 101 - 11/01/06 11:15 AM
This may get offensive. If so I do not apologize :)
I, like any other self-respecting business person, make more commission on a higher value deal that on a lesser value deal. So you would think that as a lender/broker I would want the highest loan amount I could possibly squeeze out of an applicant. If you thought that, however, you would be mistaken. (Mistaken also means wrong.)
You would further be inclined to believe that when accepting a loan submission from a broker to be funded through our lending arm that I would also prefer to have the maximum loan amount available … (5 comments)

 
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Ken "Yes You Can" Cook

Marietta, GA

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Ken Cook, Brand Strategist

Address: Marietta, GA, 30062

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