Lies That Sell a.k.a. Trust is Not a Popularity Contest - 01/07/12 02:02 PM
The Setup
Industry insiders, to any industry, know when their "competitors" are lying in their advertisement. Sometimes it's just a matter of "how can they do that?" Other times you, as a competing professional know there is no possible way! For example Countrywide used to advertise "no one can do what Countrywide can do". I knew they *would* but also knew they should not. I remember a cW rep coming into my office, picking up a file that hadn't even been to processing much less underwriting and get a clear to close on it from his underwriter. Of course we went … (2 comments)

 
Ken "Yes You Can" Cook (Ken Cook, Brand Strategist) Rainmaker_large

Ken "Yes You Can" Cook

Marietta, GA

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Ken Cook, Brand Strategist

Address: Marietta, GA, 30062

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