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advertising: Twitter for Dummies, Trust Agents, Now Revolution - dozens of experts - live - free - 04/23/11 02:47 PM
It has come to my attention that Social Media Edge has had only about 100,000 listeners because it is not widely understood what it is. When questioning a few people I trust who are not regularly listeners it was soon obvious they had no idea what the 3 year old podcast is about.
When I stared naming some of the guests people were stumped at why they did not know and how they could have missed 3 years of some of the best social marketing training, for free, available in the world. In fact let me drop a few names: … (3 comments)
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advertising: The "Value Proposition" - Marketing 101 - 06/19/10 05:11 PM
Folgers "Good to the last drop", Campbell's Soup "Mmmm mmmm good", CNN "News around the world". Want some without the company? Choosy moms choose ______(1), Maybe it's _______(2), Built ______(3) tough.
These "slogans" are powerful, tied to a brand, recognizable as tied to a specific brand, bring to the top of mind the brands they are associated with when used stand alone, and very valuable to the companies they describe. While the stories vary about how these phrases came to be the results of their impact on the community at large is undeniable. These phrases sell.
King of Beers
Not every … (4 comments)
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advertising: It's a Racket! It's a Ripoff! It's a No Brainer! It's a LIE! - 04/29/08 03:25 PM
The Georgia Code states:
7-1-1016.In addition to such other rules, regulations, and policies as the department may promulgate to effectuate the purpose of this article, the department shall prescribe regulations governing the advertising of mortgage loans, including without limitation the following requirements:(1) Advertisements for loans regulated under this article may not be false, misleading, or deceptive. No person whose activities are regulated under this article may advertise in any manner so as to indicate or imply that its interest rates or charges for loans are in any way 'recommended,' 'approved,' 'set,' or 'established' by the state or this article;(2) All advertisements disseminated … (8 comments)
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advertising: Ruling The Panicking Market - 03/13/08 02:37 PM
What is a couple of hundred billion dollars among friends? Who panics over nearly a trillion dollars in mortgage write-downs? Not me, I have GOLD TEETH! Now that my bridges are worth more than my Coca Cola stock I think I will leverage the dental work. I mean 7 ounces of gold - that's a lot of jack, Jim.
The big trouble with the market is no matter how much education, experience or resources we have at our disposal it is not possible to continually and accurately predict where the market is going. Why? I preach it all the time: the market … (10 comments)
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advertising: Toot Toot! Blow Your Own Horn Or Else ... - 02/10/08 12:19 PM
This is a twisted tale that winds through the need to self-promote and the reasons people attack you when you do. It's also a little glimpse inside of my mind, how and why I blog, and who I really am.
Yesterday was my first day back from the flu - or whatever it was that kicked me down like a dog for a few days. Yesterday was Saturday and I still didn't really have enough energy to do much so I caught up on some old emails and prepared some topics for blogging. Most of the week found my brain orbiting reality … (13 comments)
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advertising: I Love The Smell of Commission in the Morning ... - 12/28/07 12:37 PM
... smells like ... victory.
What is victory? Is victory when only one party wins and, if so, is that true victory or is that just domination? To achieve true victory is not to annihilate or dominate one's opponent through utter and mass devastation. To achieve true victory is to give the appearance the other party has won through assisting them to reach the goals best for their situation and purpose.
There are people in the world, in our industry, even reading this who see victory only as complete and total dominance over the other party. "Ha! That gal didn't know what she … (7 comments)
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advertising: Supercharging Your Market for 2008 (Part 2) - 12/06/07 11:49 AM
Continued from Supercharging Your Market for 2008 (Part 1)
Success Is A Numbers Game
In 2001 we had exactly 0 clients. My wife's first question was, "How do we get people to call us?" Ah, good question mi querida. There was no craigslist, at least not in Atlanta, so I was going to have to actually work for a living! I did have a plan and that plan worked something like this ...
Warm Market First
At that time I had several contacts through the various non-profit and charitable organizations with which I had associated as well as a few dozens of friends and family … (1 comments)
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advertising: Supercharging Your Market for 2008 (Part 1) - 12/05/07 01:35 PM
"Yes you can" is neither joke nor gimmick to me. You can and I know you can. Even if you never have you can now. You can what? You can do whatever you plan when you plan to succeed. You may need a little help - we all do. You'll almost certainly need some network partners - we all do. You may need education or experience but since you're going to do things in the right order and the best step for the next move that's okay, too. Now if you already have some experience, some education and a functioning business … (4 comments)
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advertising: Four Hour Approval? Hardly - 10/25/07 12:26 PM
In a time of much needed transparency and truth in advertising I would think all Active Rainers would be very cautious with the words they choose to use in advertising - especially on Active Rain. Unfortunately I see it is not so. A fellow rainer is advertising a FOUR HOUR APPROVAL. They don't exist - well, not from the first phone call.
Four hour pre-approvals, yes. Four hour approval on a conventional, FHA or non-prime loan isn't possible unless all of the supporting documentation including title, insurance, appraisal, supporting borrower documentation including assets, income and credit.
So, unless you already have the appraisal, … (6 comments)
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advertising: A Crazy Thing Happened On The Way To The Top - 05/09/07 07:34 PM
When you've been in the business for a while you can pretty much "smell them". They come wrapped in shiny packages with great promises of superior value, impeccable service and all for free. In fact, CNN recently published an article about one. A short little bald-headed Texan with an ego the size of Alaska and nothing but slight of mouth for advertising.
I call them "The Unbeatables".
They are not just your competitors - they are your clients. They are your school mates and your work partners. For home owners and buyers they are the listing agents and buyer's agents who've done … (2 comments)
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advertising: Interesting Ad Headlines And What The Seller "Really Meant" Haha - 04/02/07 05:15 PM
I know - I haven't posted in a couple of weeks .... we've been quite busy funding loans since our bottom of the barrel "competition" bailed out and left all you serious real estate professionals holding worthless mortgage approvals. But here is something I found interesting while browsing some online ads mostly from FSBO's and thinking about what I was actually reading.
It's a list of words in REAL ESTATE ads on a popular list site. Some of them are interesting but none of them are as interesting as what the seller may really have meant, or what my off-center mind … (2 comments)
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advertising: Zero Closing Cost Loans ... Hmmmmm - 03/11/07 11:45 PM
Okay, anyone who has read my posts knows I don't pull any punches and, after the exchange I just had with a mortgage broker from Virginia, I feel the need to revisit this just one more time. Funny thing is that this broker is a contributor to "Realty Times". So what. So nothing, really. Poop is poop. There is, however, something odd about this particular event.
His article was teased with how he is fed up with deceptive mortgage ads.
Deceptive mortgage ads.
His claim to "fame"? Zero cost mortgage loans.
Really ...
I would not even be blogging this had he not posed the question, … (2 comments)
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advertising: Who Can You Trust? - 03/09/07 01:49 PM
Evidence is mounting that the larger lenders seem to have been the most deceptive and are now suffering the greatest consequences. AS a small lender we know that our clients have been repeatedly victimized through being snared by bait and switch tactics from large national lenders who advertise regularly during shows of mass audience including Rush Limbaugh, the Super Bowl and American Idol.
Some even repeat: No one can do what we can do.
Really? Looks like your delinquency rate just cost your founder (who evidently wants to retire) millions or billions of dollars in a sell-out/merger opportunity.
Not too long ago I blogged … (3 comments)
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advertising: Only We Can Do This Loan and Other Mortgage Pick Up Lines - 01/16/07 05:39 PM
Fellow lenders, brokers and loan originators I am pointing our fingers at us on this one. Is it any wonder the buying public thinks we are all a bunch of trash talking thugs? Oh I am not excluding you big guys like __tech.com and Quick__ Loans. You guys may be the worst of us all because your reach is so large.
Receiving a phone call from one of my top clients, people who acquire at least a million dollars or more in investment properties per year, is not unusual. They alone have my private cell phone number so occasionally they use it. … (27 comments)
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Ken "Yes You Can" Cook
Marietta,
GA
More about me…
Ken Cook, Web Dev, Brand Strategist 678-439-8683
Address: Atlanta, GA, 30339
Office Phone: (678) 439-8683
Cell Phone: (678) 439-8683
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