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transparency: Who invented "transparency"? - 01/13/09 04:24 PM
To quote Lenn Harley:
**** WARNING: TRUTH SPOKEN HERE ****
I'm not a young guy. In fact I'm beyond "middle age" unless I plan on living into my 100's. When I was a young boy - I mean 8 years old - I remember being taught by my parents to always speak the truth and not to hide anything from people I deal with. That means friends, family and business people. I was taught that hiding a truth from someone was the same as lying.
When I grew older and entered my college years and started reading books like "The Art … (21 comments)

transparency: Advertised Rates (a.k.a. Adverliesments) - 11/20/07 11:29 PM
The mortgage industry has taught people a bad thing and people eat it up like free cake and ice cream. Why do you think lenders and banks are so quick to advertise their interest rates? Think about it, seriously, think about why that would be the number one question on your mind and the top form of advertisement for a lender or bank.
Let me go on to say most rate ads are just plain lies. I know this because I used to advertise rates in the Sunday paper and my advertised rates were always about 1.5% higher than everyone else was … (6 comments)

transparency: Four Hour Approval? Hardly - 10/25/07 12:26 PM
In a time of much needed transparency and truth in advertising I would think all Active Rainers would be very cautious with the words they choose to use in advertising - especially on Active Rain. Unfortunately I see it is not so. A fellow rainer is advertising a FOUR HOUR APPROVAL. They don't exist - well, not from the first phone call.
Four hour pre-approvals, yes. Four hour approval on a conventional, FHA or non-prime loan isn't possible unless all of the supporting documentation including title, insurance, appraisal, supporting borrower documentation including assets, income and credit.
So, unless you already have the appraisal, … (6 comments)

 
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Ken "Yes You Can" Cook

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Ken Cook, Web Dev, Brand Strategist 678-439-8683

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