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home staging and model home merchandising: As an Interior Stylist, I'm Progressive - Creating Continuous Clients - 07/18/11 09:25 AM
•· My two appointments today illustrate how having a progressive menu of services, additional education and expertise brings you long term relationships with your best business source - An existing client!
•1. A Realtor associated with my Builder Models I merchandised hires me to stage the home for her lasted sale in the sub-division. Most likely, I'll be helping them decorate the new home as well.
•2. My staging client hires me to help choose a new paint palette and arrange her new space in her NEW home.
Beyond the typical home stager's repertoire of just prepping that home for sale, as … (9 comments)
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home staging and model home merchandising: Stopping Short - Advertising the Home, but NOT Packaging the Goods - 04/07/11 11:51 AM
So spend a bit of your time and digest this photo...
(Photo: Chicago Tribune)
OK, now that you have - Let me give you a bit of back story of why it's part of this post.
I spoke this week at a Home Staging/Model Merchandisingevent at our local HBA (National Association of Home Builders.) The event was driven by dual needs of Builders - Selling their product and advising their clients how to sell their existing homes. In this trying Real Estate market, everyone is looking for insight, tips and techniques to make a quicker sale.
We all know that we're in … (12 comments)
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home staging and model home merchandising: Reiterating the Model Home Effect in Home Staging Tactics in Tribune Today - 03/06/11 08:32 AM
Back in May I wrote a post on 10 Tips on How to make Your Next Listing Look Like a Model Home. Model Home Merchandising is all about creating a idyllic living atmosphere for that perfect buyer. Creating interior environments that speak to the prospective homeowner how they could live in this home.
In today's Chicago Tribune, Real Estate columnist Mary Umberber reiterates that same process with with an interview with High-End Model Home Merchandising expert and Interior Designer, Mary Cook.
It's a fabulous article, and brings home awesome points of how to stage a home like a Model - From first impressions to using … (13 comments)
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home staging and model home merchandising: 10 Home Staging Tips to Make Your Next Listing Look like a Model Home - 05/26/10 08:18 PM
What is it about Model homes that make them so appealing? Is it the freshness of all new; is it the sassy paint colors, the perfectly placed furniture, art and accessories or the beautiful groomed backyard that makes you want to plop right down on that comfy club chair, or light the grill on the patio? Well.... Yes to all the above. A builder hold hosts to an array of skilled professionals to make that Model beautiful. From blue print to drawer pulls that Model home is meticulously planned.
Beyond the nicely placed furniture, Model homes are the current reflection of … (63 comments)
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home staging and model home merchandising: Watch Chicago Home Stager on HGTV 01/12 - 01/04/10 03:32 PM
Just got word that another of my series of interior design work for HGTV's "My First Place will be airing - HMFP-1209, is scheduled to premiere Tuesday, January 12th at 8:00 pm ET (7:00 pm central).
Filmed in Wrigleyville, this fabulous flat's 2nd bedroom had some decorating challenges! Take an akward 9'x15' space with one big Honkin' window from Manly Minimal to Lady Executive Chic! Too... Work within a budget shopping from furniture to flowers and style it in 1/2 a day. Oh yeah, in the parking poor city of Chicago on a Saturday!!!
Man I used all those sassy Home Staging skills. It … (9 comments)
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home staging and model home merchandising: “Falling” in Love with Your Home 2009 Style - 09/29/09 02:20 PM
Mother Nature is beginning to put on her grandest show for the year, and we're heading to the attic or basement for all those boxes marked "Fall Decorations." As many of you would agree, fall is a great season to change out or update your seasonal and home décor, but just like our wardrobe, sometimes we need to weed out or refresh our stash. Here a few ideas and tips to help you update your home for the season and infused the latest trends into your home décor.
•1.) Give your rooms a new arrangement. Fall is the perfect time to … (11 comments)
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home staging and model home merchandising: Home Stager's work on HGTV in October - 09/22/09 06:56 AM
Filmed almost a year ago, my 1st of 4 spaces I designed for HGTV's "My First Place!"
A whole lot of work, but oh so much fun, with homeowners and a production company a sheer delight to work with - These projects came to me fast and furious; ever challenging me to tie my home staging and design resources & experience seamlessly together.
Episode HMFP-1105H
•· October 22, 2009
8:00 PM e/p
•· October 22, 2009
3:00 AM e/p
Commitment Before Contract?
First-time home-buyers Andy and his girlfriend Lindsey have begun searching for a home in the northern suburbs of Chicago. However, Lindsey isn't totally … (13 comments)
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home staging and model home merchandising: The Truth about Home Staging - 07/23/08 01:29 PM
WOW! Home Staging is all the buzz right now, TV shows, newspaper features and a zillion books to give you the scoop about how is was created , who created it, and how the common man can execute it. Staging is nothing new. Ask any 20 year veteran Realtor, and they'll tell you they've been doing it forever.
Truth be told, the history of home staging is inconsequential, but the history of how we look at our homes and more importantly - ourselves is monumental.
Home Staging is now realized as a technique in selling a … (25 comments)
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home staging and model home merchandising: EMPTY - Nothin' ..... STAGED - Sold of course! - 07/01/08 05:23 PM
This 1.5 Million Dollar new custom built home had been on the market for well over the 2007 calendar year. In a tony western Chicago-land suburb, this was 1 of 6 new empty homes for sale on the block, and one of SO MANY in the community and area. This now lovely lady went from "Oh so many languishing," - to SOLD SOLD SOLD.
Why was it languishing?
-Empty homes struggle to find an identity buyers can emotionally connect to.
-After viewing three - they can't decipher one from the rest.
-Although it had magnificent custom amenities, a great location, curb appeal & floor plan, un-staged it felt cold … (16 comments)
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Julea Joseph Home Stager, Stylist Chicago Home , Interior Design
Chicago,
IL
More about me…
Reinventing Space: Home Staging and Redesign
Address: 12125 S. 90th Avenue, Palos Park, IL, 60464
Office Phone: (708) 448-7500
Cell Phone: (708) 543-8597
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