REMarketingguy's Blog

Lead-Alerts To Your Phone for FREE

Daniel Gage (Promotions Coordinator, Advanced Access) — Thu, 12 Mar 2009 12:16:13 -0500

Agents often ask me in the course of my conversation if our websites have the ability to send form and e-mail responses directly to a cell phone. I always pause before explaining that almost any site/e-mail address/etc can be forwarded to a cell phone from anywhere.

Two Tools to Simplify and Streamline

Daniel Gage (Promotions Coordinator, Advanced Access) — Thu, 15 Jan 2009 17:17:40 -0600

Time is money, and that's never been truer than it is right now. While surfing around out here in web-land I always run across tools that help you keep in contact and organize. Below are to of my favorite I’ve found lately! Take a few moments to review these sites I've found that can save you time and streamline your network! Phuser, and MyCleenr

Onboard Rolling Out “Lifestyle Search” for Properties

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 14 Jan 2009 16:53:44 -0600

One of the new technologies rolled out at Real Estate Connect in New York this year was from Onboard, a real estate data provider. The aim is to change the way people are able to search for homes and allow the searcher to select neighborhoods based on lifestyle as opposed to just location.

Tuesday Grab-Bag: Tips & Tricks

Daniel Gage (Promotions Coordinator, Advanced Access) — Tue, 13 Jan 2009 16:44:10 -0600

This Tuesday I thought I would dig in to my lil back of tips and tricks. Today we talk about organization in a increasingly busy time of year, the business, and our life. I've added some tools to the roster to help you with finding that misplaced file or contact.

Also, a reminder that as high-tech as our marketing gets, it's still the little things that make the difference.

Facebook: Difference Between Sharing and Over-Sharing?

Daniel Gage (Promotions Coordinator, Advanced Access) — Mon, 12 Jan 2009 13:52:46 -0600

So, my increasingly long-standing flirtation with Social Media has officially entered phase 2. I call this my Facebook Phase. Why does Facebook get it’s own task number you ask? Let me see if I can put it in perspective for you.

Video Saturday: I might just get fired.

Daniel Gage (Promotions Coordinator, Advanced Access) — Sat, 10 Jan 2009 13:59:38 -0600

I’ll be honest. This is going to be a damn silly new category here at REMarketingGuy. I’ll call it Video Saturday, cross myself and hope I still have a job on Monday.

Just kidding. I hope.

Friday Mixed Bag: Tips and Tricks

Daniel Gage (Promotions Coordinator, Advanced Access) — Fri, 09 Jan 2009 16:27:03 -0600

A mixed bag of assorted tips, tricks, and tools. Which is better, Organic Optimization or PPC? How do Agents use interaction to build traffic to their site? And for Wordpress Users, the plugin you've been waiting for.

Site Study: SocalMarket.Com

Daniel Gage (Promotions Coordinator, Advanced Access) — Thu, 08 Jan 2009 14:49:16 -0600

SoCal Homes team uses a very effective method to drive traffic. They establish themselves as an authority on their area, a huge benefit to their prospects. They achieve it in such a way that Search Engines sit up and take notice too. Let’s talk about how.

Product to Watch: Flock

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 07 Jan 2009 16:16:49 -0600

With marketing in the industry becoming more and more social, many agents are finding themselves overwhelmed by trying to keep up with the various networks they’re involved in. Enter a very handy tool I stumbled on to not long ago, Flock. Flock, instead of sending out information to several sites at once, is a browser built specifically for the management of every network you are on in one place.

All the social networking you ever need to know you learned in Kindergarten

Daniel Gage (Promotions Coordinator, Advanced Access) — Tue, 06 Jan 2009 11:45:50 -0600

Via Mary McKnight (Sacrilicious Marketing):

Truth be told, your social networking started back in kindergarten. You know how you are supposed to learn all kinds of crap in kindergarten that will serve you later (All I Really Need To Know I Learned In Kindergarten). Well, making friends, sharing, keeping in touch, those are valuable skills you learn way back when. They are also the key components of social networking! So, the very skills you would use to make and keep friends offline are the very same ones you need to use online.

I want to make this clear, Nicole and I are Prom Queens among the glut of geeks in social media. We win the social media lottery every time because we are social people- we are fun, witty, wise and know how to make real friends and keep them and know when to let some go. We know to use our real offline network of friends to help build a whole new network of online friends. But there are rules to this process...

Rule 1: Collect Fascinating Friends Offline and Connect With Them Online

I learned a long time ago to collect fascinating friends. Friends that have never been beaten down by life and always maintain a lust for experience! It makes for wonderfully irreverent stories and the most satisfying friendships and networking experiences. Now, I don't know about you but I still have friends from first grade. In fact, one of my dearest and oldest friends , Bernadett Vajda (yeah yeah- the face, the legend, the model, the macaroon maker and Hungarian Princess (she also grew up next to Jay Leno's mother)) is one such friend that I have known for so many years we can say a single word or phrase and burst out laughing. We have the kind of legendary stories that we can't get through without busting out into incoherent laughter.

*Some of our more legendary stories that are still publishable can be found here at the bottom of this post on Sacrilicious - because I want to make good on my threat to her of publishing something scandalous.

When I look at my stable of friends I see fascinating people I have known since first grade, a princess I met at boarding school, a prince I met at college, a gay doctor couple that is adopting an AIDS baby, a lawyer that fights for victim's rights, a forensic accountant with the FBI, a drop dead gorgeous rocket scientist (note to aspiring Astronauts - would not recommend flying on one of the shuttles she engineered - she was not as good at math as she is at mugging for cameras), a serious working model, a Playboy Bunny, a Miss America, a fashion editor, a UFC fighter, a guy who started one of the most successful online social networks , etc. When it came time to get involved in social media, I made sure to find each and every one of my most fascinating friends and connect with them online too!

Find all your real-life friends and family on social networks first. Don't just rely on your address book to upload and find your contacts - seek out people you know or may have lost contact with. These are your bread and butter. These are the people that already know you and love you (or let's hope they love you.) Make sure you find them on MySpace, FaceBook, LinkedIn and Twitter first. Google them if you have to, but be sure to connect with them. And I made sure that each and every one of them was on all the major social networks so we could connect and stay connected.

Wanna Connect with me online? Just click on the social network you want to connect with me on and viola- we're friends!

Rule 2: Network up - find people you respect and bring them into your fold.

Now that you have your existing network connected, grow it - first look at who your friends follow, friend and connect with online and see if any of those people would be worth socializing with. Check all their 6 degrees of separation too then start actively looking for people you don't yet know but have similar interests, hobbies, professions, etc . Twitter and Facebook are really the best places to do this since you can directly interact with people you don't know yet.

Read also: 6 Steps to Becoming a Twitter Nazi

Rule 3 Interact with people online

Don't just friend or follow people, actually talk to them. It's hard for people to like you if you don't ever introduce yourself or keep in touch. And one more thing just in case you were that kid picking your nose in the corner by yourself- act normal on the social networks. Say normal, human things, nix the biz talk. Talk about your interests not just your business. Remember people like people are like them so connect with people based on your mutual interests. If you like sports- find other sports fans, if you like gossip, find other gossip girls, if you like knitting- get the f*ck off the Internet. Just kidding- there are knitters on the Internet, but I find CAT 5 made of yarn can really hinder your connectivity.

Be sure to wish people Happy Birthday, Merry Xmas, Happy Hanukkah and write on your friends' walls regularly on Facebook, Tweet people directly (80% of all your tweets on Twitter should be replies). Use constant contact or another newsletter program to keep in touch with friends and family to let them know what you are up to so you can constantly stay in touch and never lose a friend into the abyss of your life again. Also be sure to always ask what people are up to, it may surprise you to find that some of your friends or even family are in positions to help you.

Read also: How to avoid being a Panda online and start being a real bear

Rule 5: Make time for friends both online and offline

Now that you know how to keep in touch online, be sure to find ways to connect offline too. It's easy to meet with people at conferences, but try scheduling yourself for some local Tweetups where you can meet other Twitts or a Meetup where you can find whole groups of people interested in the same things you are that meet up to discuss those things (I personally find the site endlessly hilarious as there are really messed up meetup groups like one for those nuts that dress up as team mascots and get it on.) But the idea here is get the hell away from the computer and start mingling in real life so you can grow your network both on and off line. Also, be sure to ALWAYS follow up with new people you meet withn 24 hours. That means when you take business cards, enter them into your contact manager and send the personal a personalized email on how wonderful it was to meet them with some minor personal detail about the interaction so they feel special. Be sure to also always include links to your Twitter, Facebook and LinkedIn accounts so they can connect with there as well.

Read also: Attending Industry Conventions: How to Hustle & Flow Like the Pimp You Are

Warning: Yahoo Takes a Step Towards Ripping You Off

Daniel Gage (Promotions Coordinator, Advanced Access) — Tue, 06 Jan 2009 10:51:50 -0600

If your website optimization is done by Yahoo, pay very close attention. Yahoo has basically disclosed in their Terms of Service that they now intend to change your search terms, alter your premium optimization services and charge you for the result whether you approve of it or not.

A Little Trip Back To Basics (Security)

Daniel Gage (Promotions Coordinator, Advanced Access) — Mon, 05 Jan 2009 16:28:19 -0600

With what’s been going on with twitter in the last several days, I thought I’d take a moment to go back to some basics that we all may have forgotten. I’m talking about security. There are a couple of pitfalls many agents miss than can cause anything from an annoying spammer taking over your twitter account to a life ruining identity theft.

New Category: Sunday FnF

Daniel Gage (Promotions Coordinator, Advanced Access) — Sun, 04 Jan 2009 16:04:15 -0600

I think out here in the blogosphere it's important to remember not to become too stiff. Keep in mind that we're all people out here, we all have pasts, presents and futures. In an age that's becoming more and more digital always remember that there is a laughing crying amazing human being tapping away at that keyboard.

Services to Watch: Update Lane

Daniel Gage (Promotions Coordinator, Advanced Access) — Sat, 03 Jan 2009 15:30:01 -0600

Recently I had a chance to talk to Dan Powell, creator of Update Lane. Update Lane is a good concept, a self-contained online listing tracking system for starters. It's scheduled for beta-release soon and as I took a closer look I was more than a little intrigued by it's implications.

Getting Started with Social Media

Daniel Gage (Promotions Coordinator, Advanced Access) — Fri, 02 Jan 2009 12:19:48 -0600

So it’s the beginning of 2009, and we have an opportunity to take marketing to places it has never been. Social Media is one of the most exciting ways to do that. I’ve been having a great time experimenting with becoming involved with networks of my peers and the people I want to reach. Here are some of my favorites.

New Years Gifts: Tools!

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 31 Dec 2008 13:11:04 -0600

Everyone wants to make this a profitable and productive 2009. I've put together some tools to help you do just that. Have a great new year!

Resist the Urge To Jump Around

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 31 Dec 2008 13:04:39 -0600

Many agents are prone to blaming their web-hosting company if their site is not producing. It’s often comforting to play the blame-game, unfortunately that’s all it is. It’s not productive, it gains you nothing (except perhaps further setup fees with your new host) and if the same mistakes are repeated your lack of results will be as well.

Take Time Out to Commune With Your Own

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 31 Dec 2008 13:02:15 -0600

Take a few minutes to connect with the people that are driving Real Estate Marketing on the Internet today.

What Helped You Yesterday Can Hurt You Tomorrow

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 31 Dec 2008 12:59:43 -0600

Have you searched for yourself lately? Often Agents will abandon unproductive sites for something new, particularly if the site was free. Today’s agents should keep in mind that when you abandon a site and leave your old information up, it can cost you quite a bit.

I sell Real Estate, Not Design Websites

Daniel Gage (Promotions Coordinator, Advanced Access) — Wed, 31 Dec 2008 12:56:29 -0600

In today's market, it's important to remember the basics of website design and marketing. Those factors are becomming increasingly more integrated into salesmanship as a whole.