real estate advertising: Multiple Online Ad Placements Convert Higher - 08/15/07 06:27 PM
A recent report from Atlas Institute's "How Overlap Impacts Reach, Frequency and Conversions" states that "Consumers reached across multiple publishers were twice as likely to convert as those reached only on a single publisher."Jed Flower , analyst, Atlas Institute States, “Overlap across publishers has tremendous implications for an ad campaign’s performance,
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real estate advertising: Real Estate Advertising Spend - 08/15/07 06:24 PM
An article by Borrell And AssociatesSome point from the article:Real estate advertising has remained virtually unchanged at $11.6 billion. Home sales have slowed down, meaning agents have more inventory to advertise but less money to spend on that marketing. Despite the hype about Internet advertising, there is plenty of room for
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real estate advertising: ONLINE REAL ESTATE ADVERTISING: 2006 UPDATE - 01/01/07 05:40 PM
A new research report came out from Borrell Associates on 2006 - 2012 real estate online advertising. Below is a summary of the report and a link to view more: "Despite a 36 percent increase in available inventory to advertise, real estate advertising has grown less than 4 percent since 2001. This
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