Marketing To The "Younger Set" - 03/19/09 09:17 AM
Before we get into this, let's take a quick look at the current situation in the housing market.  All indicators point to the fact that interest rates will be dropping further.  This is going to lead to a rapid increase in refinancing for existing mortgages and, I believe, a significant increase in first-time home purchases as buyers that have been "riding the fence" finally feel that it is time to jump into the pool.
The kicker with the majority of these new buyers is that they are either younger GenXers or even GenYers.
What does this mean for you??
First, a little … (38 comments)

Social Media -- Numbers Dont Lie! - 03/09/09 01:31 PM
The world needs another blog about how important it is for agents to build and maintain a positive social media presence like Eskimos need ice. 
But, I'm a big fan of technology.  I figure anything that is out there that can help me do my job better, more efficiently, and with less effort on my behalf has to be a good thing.  Plus, I'm a numbers junkie.  Numbers and statistics to me are undeniable proof that certain truths exist. 
And, I guess I'm not the only one that feels that way.
The 2008 Use of Technology Survey tracks the current trends … (86 comments)

A Testiment To Working Your Leads! - 03/03/09 07:09 AM
I have never made any secret of the fact that I work for an internet lead generation company.  And, having been at this company for nearly 5 years, I do believe that, when worked properly, internet leads can and will make you money.  But, as with anything in life, there is no "magic pill" that will allow you to automatically be successful.  This remains true for anything in life, but is especially true when discussing real estate...more specifically, internet-generated leads.
 
Really, what it boils down to is this: If you suck at follow up...internet leads are not for you.  (By … (17 comments)