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advertising: A (Tongue-In-Cheek) Common Man's Dictionary to Real Estate Advertising - 02/05/10 09:55 AM
Let me start of by saying that this is satire. And this should be read with that idea in mind. It is intended to be humorous. Nothing more. Ok?
As long as we understand one another, you can keep reading...
If not, please push ALT + F4 now. :-)

Common Man's Dictionary to Real Estate Advertising
1 car garage: Sure, you can drive your Ford Escort into the garage but there is no room to open the door.Advertisement: A tool used by business to get money out of people that don't have it for something that they don't really … (120 comments)

advertising: Choose Your Words Carefully......AGAIN! - 11/23/09 07:46 AM
I wrote a featured post recently about choosing your words carefully when it comes to an agent's tag line and how to make that better. As I was writing that post, I kept thinking to myself.....Well, what about all of these listing ads??  Why not write about them as well??
I see examples all the time of bad MLS photos. But, what is more prevelant to me is the incredible lack of decent COPY in these same listing ads.
See...One of the more routine activities of a Realtor's job is to write copy for the ads that are used to support … (126 comments)

advertising: Guerrilla Marketing -- Daring To Be Different - 08/05/09 11:50 AM
 
"Marketing is the differentiation of yourself against your competition.  Advertising is the cost of being boring."
That is according to an article I read in BrokerAgentPro roughly a year ago.  The article went on to say that, if a person marketed themselves properly, they would never need to advertise because everyone would already know who they are and what they do.  The article also went on to say that, if you don't know the difference between the two, you should hire someone that does.  And, I couldn't agree more!
I enjoy marketing.  I guess that is why I blog.  It's a good way for me to differentiate my company versus other companies in this … (213 comments)

advertising: 6 Ways To Soften Your “Hard-Sell” Approach - 02/17/09 09:38 AM
I have been involved in sales for the better part of 20+ years.  I've sold everything from advertising to insurance and have set sales records in the process.  But, I never really tried to sell anything.  What I tried to do was show people that what I had to offer to them was of value and explain to them how it can help them.  And, that style hasn't let me down even today.
So, it goes without saying that the one thing that I have always disliked about sales is the standard "hard-sell" style.  You know...that pushy, in your face, unrelenting … (77 comments)

advertising: Writing Real Estate Ads -- Tips You NEED To Know - 05/23/08 11:57 AM

One of the more routine activities of a Realtor's(c) job is to write copy for the ads that are used to support your listings.  Whether those be online, print, brochures, or flyers, the goal of these ads is create a positive explanation of the property that will increase the flow of traffic to that ad from interested buyers.  And, let's face it....that is the ultimate goal in this form of advertising. However, it is fairly easy to fall into the 'grey' area and start to make statements that aren't necessarily true...perhaps even blatently false...and even worse, bordering on discriminatory. 
Now, I … (44 comments)

 
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Clint Miller

Missoula, MT

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Real Estate Pipeline, Inc.

Address: Box 7074, Missoula, MT, 59807

Office Phone: (406) 532-5573

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