guerrilla marketing: Coke's Happiness Machine -- Guerrilla Marketing at it's FINEST! - 01/20/10 01:02 PM
I have written posts in the past about guerrilla marketing....
For those of you that want the whole story here...
This is a viral video started by placing a random Coke machine on a random college campus and filming the results as part of a global marketing campain launch.
If you ask me...what resulted was --- AWESOME!
This is one of the greatest things I have ever seen!!
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guerrilla marketing: Guerrilla Marketing -- Daring To Be Different - 08/05/09 11:50 AM
"Marketing is the differentiation of yourself against your competition. Advertising is the cost of being boring."
That is according to an article I read in BrokerAgentPro roughly a year ago. The article went on to say that, if a person marketed themselves properly, they would never need to advertise because everyone would already know who they are and what they do. The article also went on to say that, if you don't know the difference between the two, you should hire someone that does. And, I couldn't agree more!
I enjoy marketing. I guess that is why I blog. It's a good way for me to differentiate my company versus other companies in this … (213 comments)
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