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marketing: Choose Your Words Carefully......AGAIN! - 11/23/09 07:46 AM
I wrote a featured post recently about choosing your words carefully when it comes to an agent's tag line and how to make that better. As I was writing that post, I kept thinking to myself.....Well, what about all of these listing ads??  Why not write about them as well??
I see examples all the time of bad MLS photos. But, what is more prevelant to me is the incredible lack of decent COPY in these same listing ads.
See...One of the more routine activities of a Realtor's job is to write copy for the ads that are used to support … (126 comments)

marketing: Are "Open Houses" Dead In Your Area? - 08/25/09 07:41 AM
Working where I do, I have an opportunity to speak with agents all over the country about their local markets and the trends that are happening there.  One conversation I had yesterday prompted me to pose a question on our facebook page about open houses. 
I was curious to know, "Are open houses were still a viable option for marketing a home?"  Or, are they are simply an avenue by which home owners feel special?  Are they really worth it?
I had an amazing response by several fans of the site...And thought it was worth sharing. And, as a result, I … (146 comments)

marketing: Guerrilla Marketing -- Daring To Be Different - 08/05/09 11:50 AM
 
"Marketing is the differentiation of yourself against your competition.  Advertising is the cost of being boring."
That is according to an article I read in BrokerAgentPro roughly a year ago.  The article went on to say that, if a person marketed themselves properly, they would never need to advertise because everyone would already know who they are and what they do.  The article also went on to say that, if you don't know the difference between the two, you should hire someone that does.  And, I couldn't agree more!
I enjoy marketing.  I guess that is why I blog.  It's a good way for me to differentiate my company versus other companies in this … (213 comments)

marketing: Marketing To The "Younger Set" - 03/19/09 09:17 AM
Before we get into this, let's take a quick look at the current situation in the housing market.  All indicators point to the fact that interest rates will be dropping further.  This is going to lead to a rapid increase in refinancing for existing mortgages and, I believe, a significant increase in first-time home purchases as buyers that have been "riding the fence" finally feel that it is time to jump into the pool.
The kicker with the majority of these new buyers is that they are either younger GenXers or even GenYers.
What does this mean for you??
First, a little … (38 comments)

marketing: 6 Ways To Soften Your “Hard-Sell” Approach - 02/17/09 09:38 AM
I have been involved in sales for the better part of 20+ years.  I've sold everything from advertising to insurance and have set sales records in the process.  But, I never really tried to sell anything.  What I tried to do was show people that what I had to offer to them was of value and explain to them how it can help them.  And, that style hasn't let me down even today.
So, it goes without saying that the one thing that I have always disliked about sales is the standard "hard-sell" style.  You know...that pushy, in your face, unrelenting … (77 comments)

 
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Clint Miller

Missoula, MT

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Real Estate Pipeline, Inc.

Address: Box 7074, Missoula, MT, 59807

Office Phone: (406) 532-5573

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