(Bear with me, this post is a little long, but I'm going to bribe you offer you the chance for a reward at the end) The debate over buying leads from lead generation companies is one of the more prevelant topics on our site. There are very few people that don't have an opinion. You either believe it's a good idea (most likely because it has worked for you in the past, or maybe you know someone it has worked for) … (8 comments)
real estate pipeline: I've Changed My Mind... Some Agents SHOULD Buy Leads
- 01/05/10 06:29 AM
I think this post is DEAD ON accurate. It is written by Steve Shatsky. I have no dealings with Mr Shatsky other than to see his post on the AR email today...but, I could not agree more!! If you fit this bill, I can help you! Thank you, Steve! Excellent post!
I have seen a number of posts on ActiveRain about buying leads. Each time it comes up as a topic and a conversation begins there is a divided opinion about whether this is a good practice or not. I have to admit, I had never given it much … (13 comments)
I just read yet another featured post on Active Rain questioning if social media was a sinkhole for most Realtors... Of course it is! This is such a tiring debate. Social media IS a "sinkhole" for most Realtors. But so are: Open houses Door knocking Email campaigns Newsletters Cold Calling Most things we try don't work. At first. That is why 70% of agents quit in the first year... I have hosted many open houses with little or no visitors...
But I still host open houses... Real estate sales is hard. Social media is … (24 comments)
real estate pipeline: Top 10 Stupid Things Sales People Do...(And How To Avoid Doing Them!)
- 11/30/09 01:16 AM
I have been in some form of sales since I was 10 years old working in my mom's craft store selling yarn and bobbins to her quilting and knitting friends. And, since that time, I have always tried to establish myself as a leader in any sales position that I have held...and I also have noticed that there are some really good sales people out there. The kicker is...a good portion of those people aren't good at sales. What they are good at is avoiding the things that cause sales people to falter. Now, before we get into this...lets establish a … (273 comments)
real estate pipeline: Choose Your Words Carefully......AGAIN!
- 11/22/09 11:46 PM
I wrote a featured post recently about choosing your words carefully when it comes to an agent's tag line and how to make that better. As I was writing that post, I kept thinking to myself.....Well, what about all of these listing ads?? Why not write about them as well?? I see examples all the time of bad MLS photos. But, what is more prevelant to me is the incredible lack of decent COPY in these same listing ads. See...One of the more routine activities of a Realtor's job is to write copy for the ads that are used to support … (125 comments)
real estate pipeline: Choose Your Words Carefully
- 11/18/09 12:27 AM
Let's take a quick quiz... Name the companies that use the following tag-lines. 1. The Real Thing2. The King of Beers3. Mmm mmm mmm mmm good4. Good to the last drop Pretty simple stuff, right? Coke is the "real" thing. (After all, Coke was first on the scene in the cola world. So, you can either have the real cola, or an imitation, right?) Let's look at Budweiser. Long has it been known that Budweiser is the "king" of beers. (It doesn't get any better than being the king. The king is the top of the heap, the head honcho, the … (112 comments)
real estate pipeline: 5 Ways To Kill Your Career In 2010
- 11/10/09 04:39 AM
It's a new year! Well, its almost a new year...New business plans in the works...new budgets being considered (shoestring, though they may be...). New attitude attributed to a new year. All good things.... But, none of that will mean diddly if you continue down the same destructive path that a good portion of agents find themselves on currently. It amazes me on a daily basis how many agents that I deal with actually set themselves up for failure by making simple, yet deadly, mistakes in their business. Some of these mistakes seem to be so simple to overcome. Yet, time and … (69 comments)
real estate pipeline: This House Stinks...Literally.
- 11/02/09 11:15 PM
Believe it or not, the human nose can detect and clarify about 10,000 smells. That's right....10,000! We know that the power of smell is one of the strongest senses we, as humans, posess. And recent studies have shown that scent is the strongest of our 5 senses that is tied directly to memory. In my parent's house, for example, my mother always made fresh peach pies in the late summer. To this day, I can smell a peach pie from a mile away and instantly Im transported to my mom's kitchen as a 7yr old boy in my swimsuit pacing around … (26 comments)
real estate pipeline: Let's Talk About What Is REALLY Wrong In Real Estate
- 10/27/09 02:25 AM
You can barely toss a random trade magazine or scan through a blog post without there being some reference to fact that real estate agents should be embracing social media. Whether that be blogging to help market themselves or having a business page on Facebook...just about everyone everywhere is agreeing that this should happen on as many levels as can be handled. The really funny thing is I think this phenomenon is actually hindering a fundamental issue that has plagued (and continues to plague) the real estate industry as a whole --- the fundamental lack of communication between agents and clients. … (112 comments)
real estate pipeline: 7 Ways To Get Clients To Say The Magic Word.......YES!
- 10/20/09 02:20 AM
Whether you want to admit it or not, you are using something to your advantage to get someone to buy from you. You do it all the time. Sales people are the kings and queens of taking advantage of the things we call “buying signals” and applying leverage in whatever way we can in order to get a deal done. I know I do it all day long at my office. You may think that you don’t, but you do. And, if you really believe that you dont...you are lieing! What am I talking about?? I am talking about the fact … (89 comments)
real estate pipeline: Five Ways To Be Better Than You Are Now
- 10/12/09 01:16 AM
I recently read an article that really sparked my interest. The article was simply a basic list of the ways that someone could re-invent themselves by investing time and effort into the one asset that all agents have - Themselves. The key principle to this article was the fact that, despite this uncertain market, there are people that appear to be striving to make their own abilities better and five ways to do so. Below is the list that was in the article...and a good healthy dose of my own explanations as to why this is so important in this uncertain … (162 comments)
real estate pipeline: Guerrilla Marketing -- Daring To Be Different
- 08/05/09 04:50 AM
"Marketing is the differentiation of yourself against your competition. Advertising is the cost of being boring." That is according to an article I read in BrokerAgentPro roughly a year ago. The article went on to say that, if a person marketed themselves properly, they would never need to advertise because everyone would already know who they are and what they do. The article also went on to say that, if you don't know the difference between the two, you should hire someone that does. And, I couldn't agree more! I enjoy marketing. I guess that is why I blog. It's a good way for me to differentiate my company versus other companies in this … (212 comments)
real estate pipeline: Another Success Story from www.repl.biz!
- 10/11/08 04:52 AM
I had to come in on a Saturday (today) and do a little office work. Just like any other day, I check my email and was floored by what I found in there. One of my testimonial agents, Ken Isaacman, wrote to me about my drip email campaigns I use to help my agents. Here is what he had to say: Hey Clint, I wanted to let you know I got a phone call yesterday from one of the clients you've sent me, asking me to list her home. I'm telling you this because I didn't even remember who this was. … (4 comments)
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