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writing copy: Your Listing Ad May Be Discriminating Against Your Buyers!! - 08/27/08 01:58 PM
Ive posted this information before, but felt that it needed revisited...
One of the more routine activities of a Realtors(c) job is to write copy for the ads that are used to support your listings.  Whether those be online, print, brochures, or flyers, the goal of these ads is create a positive explanation of the property that will increase the flow of traffic to that ad from interested buyers.  And, lets face it....that is the ultimate goal in this form of advertising. 
However, it is fairly easy to fall into the grey area and start to make statements that arent necessarily … (12 comments)

writing copy: Buyers, Flyers, And Pliers! - 08/01/08 08:19 AM
My son just got a new bike!!  And, like any good red-blooded American, I decided I would do a little maintenance on it for him.  But, in order to do that, I needed my handy dandy pliers!  So, I try to get into my tool box...and the lid wasn't working right.  In fact, it wasn't working at all.  Like any good red-blooded American, I forced it open...only to break the spring that hinges the back and provides the tension that holds the lid up. 
Now I have two things to fix. 
I grab my pliers and start working on my son's … (4 comments)

writing copy: Writing Real Estate Ads -- Tips You NEED To Know - 05/23/08 11:57 AM

One of the more routine activities of a Realtor's(c) job is to write copy for the ads that are used to support your listings.  Whether those be online, print, brochures, or flyers, the goal of these ads is create a positive explanation of the property that will increase the flow of traffic to that ad from interested buyers.  And, let's face it....that is the ultimate goal in this form of advertising. However, it is fairly easy to fall into the 'grey' area and start to make statements that aren't necessarily true...perhaps even blatently false...and even worse, bordering on discriminatory. 
Now, I … (44 comments)

 
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Clint Miller

Missoula, MT

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Real Estate Pipeline, Inc.

Address: Box 7074, Missoula, MT, 59807

Office Phone: (406) 532-5573

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