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real estate leads: Enhanced Clicks™ from Reply's Marketplace - 07/28/09 07:17 PM
We’d like to thank the Active Rain community for feedback on lead generation programs. The responses were helpful, and there are several key takeaways that will not only help us improve our lead generation programs, but help us deliver new marketing products that meet the needs and expectations of real estate agents and brokers. We’re always working on new products, and we’re interested in hearing about and learning from the various online marketing programs that work well for you. Paul Zane Pilzer does a great job of summing up our mentality by offering the quote: “Prosperity belongs to those who learn … (7 comments)

real estate leads: Why You Shouldn't Buy Real Estate Leads! - 07/26/09 03:45 PM
For more information on Reply! Real Estate, visit www.ReplyRealEstate.com.
In last week's blog, we asked for feedback to help make our online lead generation program better. In that discussion, there were many great ideas and a couple of recurring themes. You requested transparency about what a real estate lead generation program can and can't do, and less risk associated with paying for the leads.
Here is what we believe is essential for transparency:
To be effective, a lead gen program will cost approximately $1,000 per closed deal On average, an agent will close between 2%-8% of the total leads received Close … (20 comments)

real estate leads: Open Debate: Lead Gen Sucks? You Make it Better. - 07/17/09 06:39 PM
We’re reaching out to the Active Rain community to hear what you want to see in a lead generation program. We’ve been providing marketing services to real estate agents since 2001, and feedback from our network of thousands of real estate agents helps guide our product offerings. We offer a variety of marketing programs to meet the marketing needs of individual agents, and you have the opportunity to influence our lead generation products.
If you could control the manner in which you purchase leads, which features would you like to see? What would you change about your current lead generation programs?
(28 comments)

real estate leads: Real Estate Leads Work, When Worked - 07/14/09 06:08 PM
For more information, visit www.ReplyRealEstate.com
I’ve been in the online lead generation industry for nearly five years now, and in our business, that would make me a senior citizen. I’ve worn many different hats at Reply! — from starting out on our retail real estate sales floor, selling to real estate agents, to managing our entire retail real estate sales and service departments. I’ve also worked with thousands of real estate agents from a sales and customer service standpoint. There is no doubt that over the years I’ve heard my share of both positive and negative feedback, and in all the … (16 comments)

 
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