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replycom: Enhanced Clicks™ from Reply's Marketplace - 07/28/09 07:17 PM
We’d like to thank the Active Rain community for feedback on lead generation programs. The responses were helpful, and there are several key takeaways that will not only help us improve our lead generation programs, but help us deliver new marketing products that meet the needs and expectations of real estate agents and brokers. We’re always working on new products, and we’re interested in hearing about and learning from the various online marketing programs that work well for you. Paul Zane Pilzer does a great job of summing up our mentality by offering the quote: “Prosperity belongs to those who learn … (7 comments)
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replycom: Why You Shouldn't Buy Real Estate Leads! - 07/26/09 03:45 PM
For more information on Reply! Real Estate, visit www.ReplyRealEstate.com.
In last week's blog, we asked for feedback to help make our online lead generation program better. In that discussion, there were many great ideas and a couple of recurring themes. You requested transparency about what a real estate lead generation program can and can't do, and less risk associated with paying for the leads.
Here is what we believe is essential for transparency:
To be effective, a lead gen program will cost approximately $1,000 per closed deal On average, an agent will close between 2%-8% of the total leads received Close … (20 comments)
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replycom: Open Debate: Lead Gen Sucks? You Make it Better. - 07/17/09 06:39 PM
We’re reaching out to the Active Rain community to hear what you want to see in a lead generation program. We’ve been providing marketing services to real estate agents since 2001, and feedback from our network of thousands of real estate agents helps guide our product offerings. We offer a variety of marketing programs to meet the marketing needs of individual agents, and you have the opportunity to influence our lead generation products.
If you could control the manner in which you purchase leads, which features would you like to see? What would you change about your current lead generation programs?
… (28 comments)
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replycom: Challenges in Acquiring Local Real Estate Traffic - 11/17/08 03:37 PM
Challenges in Acquiring Local Real Estate Traffic
By Tom Young, Manager, Online Marketing & Product at Reply.com
Geo-targeting is an important part of our lead generation efforts because we service real estate agents in particular geographies. The technology is not perfect, but it has allowed us to spend our ad dollars more efficiently as our revenue per lead is largely dependent on geographic location.
Our goal is to acquire the right traffic for our real estate agents. We’ve approached a variety of ad networks, and no company has been willing to work with our ever-changing coverage maps and serve geo-targeted ad … (0 comments)
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Reply.com Marketing
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CA
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