conversion: 10 Days of Pain for 1 Day of Closing. - 06/19/10 03:20 AM
Excruciating Pain.
I have yet to meet a real estate agent that is willing to state, "I love lead generation."  It's the one thing we all seem to hate.  Whether we dislike the rejection, the awkward silence on the other end of the phone, or just feel uncomfortable intruding; we all go through periods where getting us to call and convert leads (for the record, I hate that word) is akin to having root canal surgery with a rusty spoon and no Novocaine.
In Chapter 8, "Social Media and Lead Conversion", of Ben Kinney's ebook Soci@l (which you can download for … (66 comments)