So I've been writing THE book on How to Dominate Your Market using internet technology.

The book basically digests everything you've ever heard about real estate technology, gets rid of the garbage, and puts it into a step-by-step guide you can use.

The key premise is that you need a Comprehensive approach.

For example, there is no use in SEOing your website if when people arrive you don't give them what they want or don't present any compelling reason for hiring you. But I'd like your advice...

There are two ways to frame the discussion.

#1. As a Step by Step Guide. (This is what I use with clients/partners.)

#2. As as "These are the strategies that get you these benefits" Guide

Please take a look and let me know which is more appealing to you.

 Thanks!

 #1. 33 Steps to Dominating Your Market

Introduction
Chapter 1. Why You Should Dominate Your Market
Chapter 2. Why You Can or Can't
Chapter 3. How We Decide
Chapter 4. Client Screening:
Chapter 5. Client Communication & Coordination: Set-Up The Planning Process
Chapter 6. Market Research & Strategic Positioning
Chapter 7. Setting Measurable Goals and Objectives

Websites that Create Leads, Prospects, Clients
Chapter 8. Choosing the Right Website
Chapter 9. Contact Elements
Chapter 10. Lead Capture Elements
Chapter 11. Navigation Structure
Chapter 12. Website Graphic Design
Chapter 13. Website Programming
Chapter 14. Website Hosting
Chapter 15. Creating Content That Sells
Chapter 16. Website Graphics, Audio, and Video
Chapter 17. Sales Process Automation & Refinement
Chapter 18. User Testing & Analytics

Advertising & Marketing Now That You Are Ready
Chapter 19. Existing Contact Marketing
Chapter 20. Offline Networking
Chapter 21. Local Search Positioning
Chapter 22. Pay Per Click Advertising (Search Network)
Chapter 23. Pay Per Click Advertising (Content Network)
Chapter 24. Search Engine Optimization
Chapter 25. Social Network Marketing
Chapter 26. Content Distribution & Link Building
Chapter 27. Email Marketing Enhancing Revenues
Chapter 28. Upselling & Additional Revenue Streams
Chapter 29. Book Writing & Information Product Lines
Chapter 30. Your Own Coaching Program

Decreasing Expenses Chapter
31. Streamlining Internal Communication Systems Chapter
32. Outsourcing & Staff Development
Chapter
33. Business Profit Optimization

#2. How to Dominate Your Market: Benefits & Strategies Approach (ignore the IV.A.stuff)

IV. Function Strategies

IV.A. Attract Visitors

IV.A.1. Off-Line Networking Materials
IV.A.2. Existing Contact Marketing
IV.A.3. Pay-Per-Click Search Advertising
IV.A.4. Pay-Per-Click Content Network Advertising
IV.A.5. Google Local Search
IV.A.6. Basic Search Engine Optimization
IV.A.7. Social Network Marketing
IV.A.8. Content Distribution
IV.A.9. Email Marketing

IV.B. Capture Leads

IV.B.1. Websites
IV.B.2. Niche Websites
IV.B.3. Lead Capture & Communication Elements
IV.B.4. Landing/Lead Capture Pages
IV.B.5. Home Search Pages
IV.B.6. SEO Pages
IV.B.7. Educational
IV.B.8. Blog Posts Page
IV.B.9. SEO IV.B.10. Partnership
IV.B.11. Local Content
IV.B.12. Forum
IV.B.13. Library
IV.B.14. Experimental
IV.B.15. Virtual Office
IV.B.16. Home Page

IV.C. Educate Prospects

IV.A. Compelling Headlines
IV.B. Key Messages - Copywriting
IV.C. Short Text
IV.D. Power Point
IV.E. Graphics
IV.F. Videos
IV.G. Educational Page Text Content
IV.H. Blog Posts
IV.I. Email Newsletter/Blog Posts
IV.J. Email Educational Series
IV.K. Articles
IV.L. eBooks
IV.M. Books
IV.N. Audio

IV.D. Generate Clients and Sales/Referral Income

IV.D.1. CRM
IV.D.2. Live Visitor Monitoring
IV.D.3. Suggested Properties
IV.D.4. Instant Response Mechanisms
IV.D.5. Instant Follow-Up Tracking/Agent Accountability
IV.D.6. Telephone Dialer/Automated VoiceMessage/Matching Email
IV.D.7. Special Follow-Up Phone Scripts
IV.D.8. Instant Offers & Incentives
IV.D.9. Instant Webinars
IV.D.10. In-Person Meetings

*For Referral Business Model
IV.D.11. Special Strategic Positioning
IV.D.12. Follow-Up Phone Scripts & Program
IV.D.13. Live Transfer
IV.D.14. Agent & Lender (or other professional) Double Follow-up IV.D.15. Client/Agent Glue Stick
IV.D.16. Quality Control Client Survey

IV.E. Generate Referrals  

IV.E.1. Instant Ask
IV.E.2. Incentives
IV.E.3. "Do Gooder" Community Builder Program/Foundation
IV.E.4. Blog Posts Subscription
IV.E.5. Email Newsletter/Blog Broadcast
IV.E.6. Print Newsletter
IV.E.7. Print Postcards
IV.E.8. Other & Offline Referral Reminders

IV.F. Allow Secure, Effective, & Efficient Management

IV.F.1. Systems Infrastructure (Hosting/VOIP)
IV.F.2. Security & Back-up
IV.F.3. Management Team (Content Monitoring, Web Monitoring & Instant Response War Room)
IV.F.4. Help Desk
IV.F.5. Tech Support
IV.F.6. Training Program
IV.G. Facilitate Evaluation & Changes to Increase ROI
IV.G.1. Basic Analytics
IV.G.2. Effectiveness Testing Program
IV.G.3. Tech Systems Evaluation (Load times, browser compatibility)
IV.G.4. Competitive Intelligence/Competitor Monitoring

 H. Incorporate Additional Revenue Streams
IV.H.1. to be discussed later