sales: PLEASE STOP USING ALL CAPS! - 07/30/07 09:21 AM
THIS QUALIFIES AS A RANT. I SEE THIS PRACTICE ALL THE TIME, AND I CAN'T TAKE IT ANYMORE. YOU'VE SEEN IT TOO... AN MLS OR REALTOR.COM LISTING, A POST OR A DESCRIPTION IN A REAL ESTATE SHOW, AND THE ENTIRE TEXT IS IN CAPS.... LIKE THIS. HELLO? THIS SEEMS SO BASIC (85 comments)
sales: Reach Your Buyer's Network of Family & Friends - 11/29/06 02:11 PM
You know there is no way to guarantee that your clients are going to run and tell their friends and family about you... no matter how great of a job you do for them on either side of the real estate transaction. You can't force them to do it. But on (22 comments)
sales: If You Can't Fix It, Feature It! - 11/28/06 06:31 PM
Dawn McCurdy came up with a creative way to sell a home that needed a lot of work. She used honesty and the "Mission Impossible" theme song from our Just For Fun music library, to give this real fixer-upper a great marketing piece. She decided not to take a "this (13 comments)
sales: Highlight Your Expertise And Educate Your Clients - 11/28/06 09:06 AM
It's important to highlight every skill you have when trying to set yourself apart from the masses. Using Internet tools to create presentations that highlight thoses skills in an evocative way is critical. People want to connect with you and your message. They don't want cold presentations. Find the right (12 comments)
sales: Reach The Network Only Your Children Can Reach - 11/28/06 09:00 AM
When we saw this show we said, "Yes! That's perfect. She really gets it." Julie Eichacker took some time away from selling and went to the Valentine's day party at her child's school. She, of course, took her camera so she could capture the moment. When she got home, she (30 comments)
Helping businesses grow by effectively using evocative Internet-based services. I am the President of Zeek Interactive and Founder of RealEstateShows.com.
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