The Emotional Reasons - Marketing Strategy

 Fact: People buy for emotional reasons…'

Put another way, People by based on logic wrapped in emotion. Either way, everything is an emotion purchase.

No matter how great your product (in this case your listing) or service is, apathetic consumers will simply dismiss it. You need to tap into their emotions if you're going to convince them that they need this home or need to work with you exclusively.

By manipulating the pleasure and pain triggers in your prospect, you will be catching their attention, and encouraging them to act (either to rid themselves of the pain, or to retain feelings of pleasure.)

How do you tap the emotional triggers?

Tell stories

People instantly connect with stories. If your story relates to an experience your prospect has had, they will immediately be reminded of the feelings they are fighting to avoid, or the feelings they'd love to feel again.

Make your prospect imagine

Asking your prospect to visualize sets a stage for you to present painful / pleasurable situations. Tap into past experiences, or create hypothetical ones. When it comes to emotion, your prospect's brain will not make a distinction between fact and fiction.

Be confident in your product

Then talking about your product or service, don't say what it might or could do for them. Explain what it will do. (Remember, your prospect needs to get rid of their pain or acquire pleasure as soon as possible. They need a guaranteed solution!)

Use the right words

Make your message vibrant by using active verbs (example: Jane runs instead of Jane is running.) Also, use words associated with pleasure (babies, soft, relaxing etc.) or pain (dentist, suffering, trauma).

Lastly, once you draw out the pain or pleasure, let your audience revel in it. Don't be too quick to move past the emotion. It's the emotion that moves people to action. If you can successfully incorporate emotional stimulation in your marketing messages, you will be transporting your prospect to a buying state!