real estate social media: So you want to start getting into social media - 05/09/13 01:44 AM
 

Ok, you've finally realized how important participating in social media is for your business; and now you'd like to begining adding social to your overall marketing mix. Before you begin it's important to set realistic expectations, understand the purpose of social media, and start off on the right foot. 
 
Understanding Social Media
Social media is simply another way to communicate to your clients; but in a broad and semi-indirect fashion. Where many agents fail is look at social media as an advertising platform.
Approach social like you're having a conversation with a small group of clients on … (2 comments)

real estate social media: 3 C’s of Sustainable Social Marketing: Content Comments Connections - 05/31/12 01:57 AM
Social media marketing is a very powerful tool that adds value to your brand, drives leads, and ultimately puts more profit in your bank account.
There are three basic elements to a successful and sustainable social media strategy. They are: Content, Comments, and Connections, or better known as the 3 C’s.

Content is King The most important key to marketing, social media included, is content.
Simply stating current interest rates, announcing you just got a “listing”, or posting an article on Facebook or other social channels isn’t good content.
However, writing about the current interest rate and … (1 comments)

real estate social media: Unanswered Questions on Social Media Can Spell Disaster - 01/10/12 03:04 AM
Staying on top of your Social Media is more important than you think.Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A.  According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn't  answer questions/complaints on their social media pages. Wow; 49.5% would stop doing business with you if you ignored them! Makes you want to check your twitter account how doesn't it!Client management is extremely important; now add the social media layer, and it's … (0 comments)

real estate social media: I lost a sale because of facebook! - 03/21/11 05:44 AM
I had heard a very interesting story this weekend. Jim  the real estate agent, was looking for a home for Morgan in the price range of $650,000. After 3 months of looking at properties he and Morgan found the perfect single family home in Huntington Beach, Ca. Negotiations ensued for quite some time. Morgan was asking for a $15,000 concession on price which would bring the home to the par average of comparable homes on the block. However, the seller was not budging.  Morgan had a Facebook account. Some how, some way Morgan found out the seller also had a Facebook … (75 comments)

real estate social media: 5 Essential Social Media Instincts Real Estate Agents Should Implement - 05/25/10 07:12 AM
Chances are as you have built your real estate business, a part of any success you have had has come from your own natural abilities and skills.

Many real estate agents falsely believe that the more technical you are, the more readily you should be able to use social media. Actually, being good at using social media has very little to do with your technical ability. It does, however, require learning some basic principles and developing the right instincts.
5 Essential Social Media Instincts Real Estate Agents Should Implement:
Be conversational. Speak, write, and share content in your own real … (0 comments)