Dirk Zeller wrote an excellent article today on how we tend to deal with challenges and discouragement in our lives. The article starts as follows: "We all feel challenges in our lives. These challenges can manifest themselves at work, at home, with our health, in our spiritual life. These cha
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10/30/2010
One of the key ingredients to a successful referral and repeat marketing plan is phoning your past clients at least four times each year. But this doesn’t mean you’re making a sales call. In fact, the biggest mistake many realtors make when calling a past client is focusing too much on getting a
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10/28/2010
If you do the right things in your business, you will steadily attract more and more referrals from past clients and other sources. That’s what referral and repeat marketing is all about. But imagine if there were some simple things you could do – things that take hardly any time at all and cost
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10/27/2010
It’s natural to want to include every client you’ve ever worked with in your “A List” within your IXACT Contact real estate software. But this is not a good idea. Why? There are some clients who – for whatever reason – will never use your services again nor refer business to you. So why waste ti
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10/20/2010
A couple of weeks ago I wrote a post that outlined some of things you might want to learn about your contacts over time in order to build deeper and more meaningful relationships. This post generated a lot of questions about exactly HOW one goes about gathering this information. The key is to
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10/13/2010
In this post, I’m going to introduce you to a process that will make it easy for you to develop a loyal database which will lead to a continuous flow of referrals and repeat business. The very first thing you need to do is to put in place an easy to use contact management system. You’re probably
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10/04/2010
