8 Easy Ways To Make Your Customers Love You - 04/28/11 02:49 PM
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It's a great article that is highly applicable to REALTORS® and the real estate industry. It's also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach.
Everyone knows you can't have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to … (13 comments)

Important New Enhancements to Task List and Activity Plans - 04/26/11 10:31 AM
At IXACT Contact, we’ve launched some exciting new product enhancements to our real estate software. Outlined below are some of these new features. We know that you’ll find these enhancements to save you time and allow you to be even more productive.
IT’S NOW EASIER THAN EVER TO MANAGE ALL YOUR TASKS USING IXACT CONTACT!
Filter your Task List by subject/activity type keyword and/or due date range.
Your search criteria are remembered even if you navigate away from the Task List page and come back later. By default, your incomplete drip emails are not displayed in the Task List. By popular … (2 comments)

Why Targeted, Personalized Messaging Will Pay Off for You - 04/21/11 12:43 PM
One should never underestimate the business-building impact of well-written emails and letters that are targeted and personalized. Time and again, they'll beat out shotgun style email campaigns. According to a great book by Daniel Goleman, entitled, "Social Intelligence: The New Science of Human Relationships," Goleman uses a social neuroscience approach to explain people's differing reactions to being treated as a "You" versus an "It." In order to be effective in messaging to clients, your communication needs to be personalized and relevant.
If you're sending out email blasts that are generic, you are missing the boat. Understand your clients' interests and develop … (8 comments)

Real Estate Contact Management Roundtable / Community - 04/19/11 09:55 PM
As the Vice President of Sales and Marketing at IXACT Contact, I’m a strong believer in contact management and the business impact it has on a Realtor’s business. I use LinkedIn regularly and I’ve noticed there are hardly any groups for Realtors dedicated to effective contact management. So I took the matter into my own hands and created one. I’m writing this blog to ask my fellow ActiveRain friends to join the group because I know that as it grows, so will the benefits that this group will bring to our members.
 
We're hoping that this group will serve as … (0 comments)

Closing Gifts: The Best of the Best - 04/14/11 11:56 AM

Many of you may have seen some of my blogs on ActiveRain. In fact, I’m quite active in this online community. I was reading through various blog posts and came across some great ideas for closing gifts. I thought I’d share some of the ones that particularly stood out in my mind:
Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift! Tammy Lankford of Lake … (2 comments)

Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads - 04/07/11 11:57 AM
1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-REALTOR® relationship shouldn’t end. The average person knows 3-5 people who will move each and every year.
2. Have a contact management system so you know who to contact and when. A contact management system will also give you the means to create drip and mass emails (drip marketing) and letters and labels. With a good real estate software, keeping in touch becomes something you enjoy doing versus a chore that … (11 comments)

The Easy Way to Generate Referrals and Repeat Business - 04/04/11 11:19 AM

As a real estate sales professional, you’re always looking for ways to bring in new business. Many REALTORS® spend a lot of time and energy hunting for new business and trying to acquire new clients. What many fail to realize is that the real value lies in investing your energy into furthering the existing relationships that you’ve already built.
It takes 5 times the amount of time, money, and energy to find and service a new customer then it does to maintain and service an existing customer. And that’s not all. 80% of people who don’t have a real estate agent will get one … (9 comments)

 
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Rich Gaasenbeek

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office Phone: (866) 665-0018 x 245

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This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management. http://www.facebookloginhut.com/facebook-login/
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