Top 5 Ways a Web-Based CRM Saves You Money and Hassles - 05/31/11 11:35 AM
Today's new breed of web-based contact management systems (also known as CRMs) have many advantages over traditional PC-based purchased software, and saving money is just one them.  Let's take a look at some of the top reasons why a hosted or web-based CRM is your best bet:
1. Less risk.  When you purchase PC-based software, it's forever. Whether you like the system or don't like it, you've made a monetary investment that you can't get back. With hosted solutions, you pay a monthly fee to use the software, there's no long term commitment, and you can typically cancel at any time … (9 comments)

The SMART Way To Achieve Your Goals - 05/27/11 09:16 AM
It's a proven fact. People who set goals do better in business - and in life - than people who don't.
Now you've probably come across dozens, if not hundreds of tips for setting and achieving goals. There are countless books on the subject, as well as seminars, tapes, CDs and other professional development programs. Some of these are very useful. Others are not.
But there is one very simple formula that has been proven to work in just about any goal setting situation. It's called the SMART formula, an acronym which stands for:
 
S - Specific
M - Measurable
… (4 comments)

What's A Hot Prospect? - 05/25/11 09:23 AM
Here's a typical scenario...
A Realtor® gets what she believes to be a hot prospect. Over the next several weeks she calls and visits. The prospect is friendly enough. In fact, the agent has numerous conversations with him and answers question after question. But as the weeks go by, nothing happens. Finally, the agent realizes, "This is a dead end." But she has already wasted hours of her valuable time.
Has this ever happened to you?
The way to solve this problem is to understand the difference between a HOT prospect and someone who is only casually interested in buying or … (6 comments)

Learn How to Deepen Your Relationships Through Social Media - 05/20/11 09:53 AM
At IXACT Contact, we talk about the importance of developing deep relationships with your contact base. Through building strong relationships with past clients, you'll grow a business based on referrals and repeat business. But, in addition to maintaining relationships through using a Realtor-specific contact management system, such as IXACT Contact, it's important to utilize social media. As social media has become an increasingly popular and preferred method by which to reach and engage with people, it's imperative that you understand how you can use it to deepen the relationships with your contacts and grow your business. In this blog post, I'll … (9 comments)

How to Talk About Your Real Estate Career - without sending your audience running the other direction! - 05/14/11 04:37 PM
Great post by Jennifer Allan on a topic many sales people struggle with - including Realtors. If you want to broaden your SOI it's critical to understand the right - and wrong - ways to engage with people you meet.  As usual, Jennifer puts it SO WELL! 
Via Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul):
Yesterday, one of my readers sent me an article from her local newspaper that was a list of Do's and Don'ts for new college graduates. In the Top Ten list of Don'ts was this gem: "Never 'Friend' a Realtor on Facebook." No explanation; apparently, none needed.
Ouch.
… (2 comments)

IXACT Contact at the RE/MAX Professionals Spring Into Summer Office Meeting - 05/13/11 05:31 PM
This past Monday IXACT Contact was lucky enough to sponsor and be an integral part of the RE/MAX Professionals Spring Into Summer event at the beautiful Credit Valley Golf and Country Club in Mississauga, Ontario. The theme this year was "finish strong." It was a great opportunity to meet and network with RE/MAX professionals and some of the leaders in the real estate industry. Walter Schneider, President and Co-Founder of RE/MAX Ontario Atlantic Canada, was the keynote speaker. In his speech, he provided some excellent insights that I'd like to share with you here.
On Monday, Mr. Schneider had two key … (0 comments)

Building Loyalty Through A Client Appreciation Event - 05/10/11 04:36 PM
"What did you do this summer?" a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament.
People remember events. That's why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don't attend will rarely forget the extra effort you've made.
There are many types of events from which to choose. You can host a:
Morning at the movies BBQ get-together Family bowling tournament Bingo … (5 comments)

A Real Estate CRM System that's Mac and iPad Compatible! - 05/06/11 03:03 PM
I absolutely love telling people that IXACT Contact works beautifully on their Mac, their iPad, and on the Safari browser. Some people get excited, others breathe a sigh of relief, and I've had many lengthy conversations with clients about the frustration that come with so many products on the market these days that simply aren't Mac compatible. Of course, I agree with these people. I personally am a Mac convert (once you go Mac, you never go back, right?) so it goes without saying that I can relate.
 

 
When the iPad and iPad 2 came out, our team … (2 comments)

An Easy Way To Get Client Testimonials - 05/04/11 12:09 PM
Testimonials accomplish two important things in Referral & Repeat Marketing.
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications and presentations more believable. Let's face it. Clients expect you to be at least a little bit biased when talking about yourself. But they'll trust their fellow home buyers and sellers to tell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. "I don't want to make my client feel uncomfortable", many say.
So how do you ask for … (2 comments)

 
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Rich Gaasenbeek

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office Phone: (866) 665-0018 x 245

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This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management. http://www.facebookloginhut.com/facebook-login/
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