An Easy Way to Boost Client Loyalty and Referrals in Real Estate Sales - 02/28/12 07:50 AM
Just about everyone has made New Year’s resolutions or set goals for 2012.
How can this goal-setting trend help your business?
I'm going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business.
The next time you speak with your past clients, ask them about the goals they’ve set regarding their homes. Chances are, many of them will be planning to make some home improvements at some point in the year.
If so, let them know that you may be able to recommend a good Contractor or Designer. … (0 comments)

Using e-Newsletters to Keep in Touch and Propel Your Business Growth - 02/23/12 07:49 AM
Sending out a monthly e-Newsletter is one thing that you, as a REALTOR®, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, I'll talk about how your real estate contact management system can help with this.
Here’s a good plan for deciding exactly who in your database to send out an e-Newsletter to: categorize your database (group your contacts) by A-List, B-List, and C-List. Your group of A-List contacts will be comprised of mostly past clients who you value the most (perhaps they’ve given … (5 comments)

Why Every REALTOR® Needs to Pay Special Attention to Google Plus - 02/16/12 12:02 PM
Google Plus has been all the rage lately. It’s the new, popular kid on the block. Whether you’re deeply involved in social media, or a social media novice, you need to pay special attention to Google Plus. It’ll help you grow your real estate leads and it’ll supercharge your real estate marketing results. Here’s why YOUR business will benefit from creating a Google Plus page:
Search engine optimization (SEO) benefit. When you have a Google Plus page, people are more likely to find you in search engines. The more places you are on the web, the more likely you’ll come up in search results. Once … (6 comments)

The Key to Being a Confident, Successful REALTOR® - 02/14/12 09:56 AM
It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten?
Is it a five? A nine?
It can be inconvenient – to say the least – when your … (0 comments)

Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable - 02/09/12 10:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
… (4 comments)

IXACT Contact Releases Exclusive Email Templates into Its Real Estate CRM to Make You Stand Out! - 02/08/12 11:30 AM
With these new templates there’s no longer any reason to pay for two separate systems – a real estate CRM and an email marketing system.  IXACT Contact is BOTH in one! Email marketing is a very powerful marketing tool for REALTORS® as it is fast and inexpensive.  But in order to be effective, your email marketing has to be both professional and highly personalized. The new pre-designed email templates in our real estate contact management system look great and get attention.  And best of all, we’ve done the design work for you, so they’re a snap to create! Just add your … (1 comments)

An Easy Way to Increase Your Sales in Real Estate: Know Your Numbers - 02/03/12 09:32 AM
“Anything that is measured and watched improves,” says Bob Parsons, entrepreneur and founder of GoDaddy.com.
That’s why it’s so important to know your numbers. When you know the facts, you can invest your time and money in the most productive areas, and achieve maximum listings at minimum marketing costs. You’re real estate contact management software will be key to knowing your numbers.
Here’s an example of how this works:
Let’s say you diligently track the number of referrals you receive. You look at your numbers and realize that many of these are coming from the local Chamber of Commerce. So what do you do with this … (0 comments)

 
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Rich Gaasenbeek

Toronto, ON

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IXACT Contact Real Estate CRM

Address: 137 Bentworth Avenue, Toronto, Ontario, M6A 1P6

Office Phone: (866) 665-0018 x 245

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This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management. http://www.facebookloginhut.com/facebook-login/
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