best practices: Real Estate Website Best Practices
- 10/14/14 01:29 AM
Nearly 90% of home buyers search online during the home buying process. Not only are they using the internet for their next home, but to find a REALTOR® who has experience buying or selling their particular type of home. Many real estate agents understand that having a strong web presence is important, but don’t often know where to start.
Here are the top 5 elements to consider when building out your real estate website:
1. Consider your brand. A website often serves as a visual representation of your brand, so be mindful of the voice, tone and images you elect. For example, if you … (5 comments)
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best practices: What You Need to Know About Keeping in Touch
- 03/28/14 12:47 AM
Today’s blog post is by leading real estate sales trainer, Bruce Keith. Bruce is an IXACT Contact partner and founder of Bruce Keith Results. Remember that with a good real estate contact management system, the formula Bruce discusses can be planned and executed very easily. Enjoy:
The task of staying in touch with your real estate database always generates the question of “How often should I contact them?” The challenge for many real estate sales reps. is that, “I don’t want to be pushy but at the same time, I do want them to think of me when my services are needed.” The best … (0 comments)
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best practices: A Proven Technique to Make You a More Productive REALTOR®
- 09/06/12 12:43 AM
“It’s not what we do that makes us tired,” says motivational author Steve Chandler in his book, 100 Ways to Motivate Yourself. “It’s what we don’t do.”
As a real estate agent, you’re often juggling multiple tasks and projects at any given time. You may be organizing a client event, preparing for a listing presentation, planning a real estate email marketing campaign, negotiating an offer, following-up with referrals, adding contacts to your real estate contact management database, and returning client calls – all on the same day!
In a situation like this, it’s easy to have a lot of things started, … (6 comments)
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best practices: Real Estate Email Marketing: Finding the Balance
- 06/26/12 04:37 AM
This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure you’re taking advantage of IXACT Contact’s Activity Plans and Mass Email features to connect with your prospects and clients. Drip marketing is a breeze with IXACT Contact because of the advanced real estate email marketing system built-in. Here at IXACT, we believe that while direct mail is still … (0 comments)
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best practices: 7 Tips to Transform Your Marketing for Realtors
- 06/14/12 12:20 AM
Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level.
Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, you’ll be able to choose from a library of professionally designed templates including templates for just listed e-Cards and e-Flyers and e-Newsletters.
Kate also discusses the importance of knowing what’s working in your business so you can spend your money wisely. Use the Reporting feature in IXACT Contact’s real estate … (7 comments)
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best practices: Top 4 Favourite Real Estate Contact Management Tips
- 05/31/12 01:28 AM
This is a re-blog by real estate trainer and author of Sell with Soul, Jennifer Allan-Hagedorn. Jennifer endorses IXACT Contact’s Realtor CRM and openly recommends it as her real estate contact management system of choice.
The article begins here:
I believe that every real estate agent who wants to be the best thing to happen to their clients (thus generating a steady supply of new clients throughout their careers) should invest in and commit to a real estate-specific contact management system. No, not to send out cheesy drip marketing emails to their nearest and dearest every two weeks, but to maximize the likelihood that … (4 comments)
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best practices: Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing
- 05/01/12 12:25 AM
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!”
So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition?
When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach.
Do you go above and beyond for your clients? Have … (0 comments)
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best practices: Make Your Real Estate Newsletters an Invited Guest
- 04/16/12 11:37 PM
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.
Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.
Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place.
It’s uninvited.
A client receives countless unsolicited e-Newsletters, e-Flyers and other emails every … (5 comments)
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best practices: 5 Common Real Estate Email Marketing Mistakes
- 04/03/12 01:04 AM
This is a fantastic blog post by our friends at Status Social Media. Email marketing is an important real estate marketing tactic that you should be using to grow your business. Your IXACT Contact real estate contact management software has a fully-featured email marketing system built-in, complete with pre-designed drip marketing campaigns and a monthly e-Newsletter. When you’re sending out your mass emails using IXACT Contact, make sure to keep the below points in mind. The monthly e-Newsletter, as well as the marketing campaigns and email templates that we’ve created for you in IXACT Contact all avoid the following five mistakes.
Real Estate Marketing: 5 Common Email … (0 comments)
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best practices: An Amazing Way to Discover Your REALTOR® Reputation
- 03/22/12 12:14 AM
“I think my real estate reputation is pretty solid,” says Hank, a real estate agent in Cleveland, Ohio. “My track record is excellent and I treat clients very well.”
That may be true. But how does Hank know for sure?
For that matter, how do YOU know for sure that clients think of you as the helpful, knowledgeable REALTOR® — the kind that they wouldn’t hesitate to refer to their friends and colleagues?
The only way to know for sure is to conduct a survey of your Realtor reputation:
How to Conduct a Realtor Reputation Survey: You can collect the information in a … (0 comments)
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best practices: Real Estate Marketing Guide: The Ultimate List of Resources for Getting More Referrals
- 03/20/12 12:49 AM
I've compiled a list of the best free resources for getting more referrals in your real estate sales career. Take a look. I hope you find them helpful!
Real Estate Marketing Guide: Referrals Resources List
8 Ways Real Estate Agents Can Generate Referrals for Free How “Referral Worthy” Are You? Creating Referrals How to Use Stories to Get More Referrals Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads Sphere of Influence Tips – 8 Reasons Why You Might Not Be Getting Referrals in Your Real Estate Business 7 Proven, No-Nonsense Ways to Get Way More … (6 comments)
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best practices: Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
- 02/09/12 02:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
… (4 comments)
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best practices: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program
- 01/31/12 02:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan.
While the name may sound intimidating, this … (5 comments)
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best practices: The Secret Formula for Getting More Done in Less Time
- 01/24/12 05:39 AM
Most books on time management teach us to focus only on activities that are important or urgent.
This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s.
The ‘C’ list often includes little things, such as updating a contact profile of a lead in your real estate CRM, or calling to book a follow-up dental appointment. You know – the activities that are not highly urgent and can wait until later.
The problem is, “later” never comes. And all your little tasks begin to pile up. Fast.
It’s very difficult … (0 comments)
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best practices: 2011 Home Seller Profile – 11 charts on seller trends
- 12/13/11 06:11 AM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.
Exhibit 7-2: Most people have … (3 comments)
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best practices: Get More Out of Giving
- 11/24/11 03:22 AM
I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your IXACT Contact real estate contact management software. Moreover, you can use your IXACT Contact real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database!
The article begins here:
The holiday season is fast-approaching. That means, in addition to handling your usual work load, you will need to reach out to your clients with special messages or gifts as appropriate for your industry and clientele–and whatever holiday you’re celebrating. For some sales and … (4 comments)
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best practices: Understand Leads and Prospects Better and Gain Deep Insights Into Your Real Estate Sales Business Through Reports
- 07/12/11 02:03 AM
As a real estate sales professional, it’s important to ensure you’re using your real estate CRM, or real estate contact management system, to understand those in your sphere of influence (SOI) better. Reports and the insight you’ll uncover from them will allow you to market to prospects better, discover new leads, wow past clients and much more. What type of reports should you run? Below are some useful reports you’ll want to pull from your real estate CRM system:
Property purchase date anniversary report. By learning who in your database has lived in the same home for more than five years, for example, … (6 comments)
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best practices: Achieving Your Real Estate Goals
- 07/05/11 03:28 AM
Below is a great article by one of our affiliates, Bruce Keith. We have a million and one things that we’re trying to accomplish but to some, it feels like the path to accomplishing these goals or tasks are out of sight. Bruce shares some tips that will help you achieve your desired goals and results. Use your IXACT Contact real estate CRM to help you keep track of your results and automate a lot of the work involved. If your goal is to track your real estate leads more closely or send out more marketing (or create more drip marketing campaigns) to prospects, IXACT Contact will … (2 comments)
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best practices: Sponsoring A “Home Expert” Seminar
- 06/30/11 03:08 AM
Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended.
Who will they thank for organizing such a useful event? You.
Sponsoring a “Home Expert” seminar is a powerful way to build loyalty in real estate sales; this, in turn, leads to more repeat business and referrals. It’s a smart real estate prospecting technique and great way to build loyalty with those in your … (2 comments)
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best practices: The Ultimate Way to Reward Your Referrers
- 06/21/11 02:25 AM
The below is a great article by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
Most successful … (2 comments)
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Nearly 90% of home buyers search online during the home buying process. Not only are they using the internet for their next home, but to find a REALTOR® who has experience buying or selling their particular type of home. Many real estate agents understand that having a strong web presence is important, but don’t often know where to start.
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