clients: Let Your Clients Do the Bragging!
- 06/09/11 03:05 AM
Sales leader Tom Hopkins published a great article online that I'd like to share with you here. There are many real estate sales professionals out there who could be getting more business from satisfied clients than they currently are. In the below article, Hopkins outlines various strategies salespeople can use to win more clients and future business.
Top professionals in nearly every field of selling understand the value of a good client. Each client's business not only adds to your personal bottom line, but it can lead to even more business through referrals. However, the best salespeople have learned how … (0 comments)
clients: Top 5 Ways a Web-Based CRM Saves You Money and Hassles
- 05/31/11 04:35 AM
Today's new breed of web-based contact management systems (also known as CRMs) have many advantages over traditional PC-based purchased software, and saving money is just one them. Let's take a look at some of the top reasons why a hosted or web-based CRM is your best bet: 1. Less risk. When you purchase PC-based software, it's forever. Whether you like the system or don't like it, you've made a monetary investment that you can't get back. With hosted solutions, you pay a monthly fee to use the software, there's no long term commitment, and you can typically cancel at any time … (9 comments)
clients: What's A Hot Prospect?
- 05/25/11 02:23 AM
Here's a typical scenario... A Realtor® gets what she believes to be a hot prospect. Over the next several weeks she calls and visits. The prospect is friendly enough. In fact, the agent has numerous conversations with him and answers question after question. But as the weeks go by, nothing happens. Finally, the agent realizes, "This is a dead end." But she has already wasted hours of her valuable time. Has this ever happened to you? The way to solve this problem is to understand the difference between a HOT prospect and someone who is only casually interested in buying or … (6 comments)
clients: Building Loyalty Through A Client Appreciation Event
- 05/10/11 09:36 AM
"What did you do this summer?" a friend asks. Chances are your answer will relate to an event you attended, such as a trip to a theme park with the kids, a family reunion BBQ, or participation in a golf tournament. People remember events. That's why hosting a client appreciation event can be so effective. It makes clients feel special just to be invited. Even those who don't attend will rarely forget the extra effort you've made. There are many types of events from which to choose. You can host a: Morning at the movies BBQ get-together Family bowling tournament Bingo … (5 comments)
clients: A Real Estate CRM System that's Mac and iPad Compatible!
- 05/06/11 08:03 AM
I absolutely love telling people that IXACT Contact works beautifully on their Mac, their iPad, and on the Safari browser. Some people get excited, others breathe a sigh of relief, and I've had many lengthy conversations with clients about the frustration that come with so many products on the market these days that simply aren't Mac compatible. Of course, I agree with these people. I personally am a Mac convert (once you go Mac, you never go back, right?) so it goes without saying that I can relate.
When the iPad and iPad 2 came out, our team … (2 comments)
clients: An Easy Way To Get Client Testimonials
- 05/04/11 05:09 AM
Testimonials accomplish two important things in Referral & Repeat Marketing. First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients. Second, testimonials make all your marketing communications and presentations more believable. Let's face it. Clients expect you to be at least a little bit biased when talking about yourself. But they'll trust their fellow home buyers and sellers to tell it like it is. However, many REALTORS® find it difficult to ask for a testimonial. "I don't want to make my client feel uncomfortable", many say. So how do you ask for … (2 comments)
clients: 8 Easy Ways To Make Your Customers Love You
- 04/28/11 07:49 AM
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It's a great article that is highly applicable to REALTORS® and the real estate industry. It's also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach. Everyone knows you can't have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to … (13 comments)
clients: Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads
- 04/07/11 04:57 AM
1. Keep in touch with past clients through a combination of direct mail pieces, phone conversations, and face-to-face meetings or events. After you sell your client’s home or find their dream property, the buyer-REALTOR® relationship shouldn’t end. The average person knows 3-5 people who will move each and every year. 2. Have a contact management system so you know who to contact and when. A contact management system will also give you the means to create drip and mass emails (drip marketing) and letters and labels. With a good real estate software, keeping in touch becomes something you enjoy doing versus a chore that … (11 comments)
Enjoy our tips and ideas on how to create a successful referrals-based business using a real estate CRM. Keeping in touch, building relationships, generating new leads, and staying organized and in control - we cover it all, and more!
The blog posts are written by myself and other members of the IXACT Contact team.
Sales leader Tom Hopkins published a great article online that I'd like to share with you here. There are many real estate sales professionals out there who could be getting more business from satisfied clients than they currently are. In the below article, Hopkins outlines various strategies salespeople can use to win more clients and future business.
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