communications: The Key to Being a Confident, Successful REALTOR®
- 02/14/12 01:56 AM
It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten?
Is it a five? A nine?
It can be inconvenient – to say the least – when your … (0 comments)
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communications: Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
- 02/09/12 02:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
… (4 comments)
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communications: IXACT Contact Releases Exclusive Email Templates into Its Real Estate CRM to Make You Stand Out!
- 02/08/12 03:30 AM
With these new templates there’s no longer any reason to pay for two separate systems – a real estate CRM and an email marketing system. IXACT Contact is BOTH in one! Email marketing is a very powerful marketing tool for REALTORS® as it is fast and inexpensive. But in order to be effective, your email marketing has to be both professional and highly personalized. The new pre-designed email templates in our real estate contact management system look great and get attention. And best of all, we’ve done the design work for you, so they’re a snap to create! Just add your … (1 comments)
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communications: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program
- 01/31/12 02:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan.
While the name may sound intimidating, this … (5 comments)
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communications: What do REALTORS® from RE/MAX, Century 21, and Keller Williams have to say about IXACT Contact’s Real Estate CRM?
- 01/19/12 03:52 AM
Wondering what others have to say about IXACT Contact’s real estate contact management and email marketing software?
Here’s what some real estate professionals say about IXACT Contact’s real estate CRM:
The IXACT Contact program is spectacular! It’s intelligently thought out and well designed. I love how simple and intuitive it is.
- Mark Agnew, RE/MAX Professionals
I love IXACT Contact! With it, I’ve created a contract to close process that works really well. I’ve put a buyer through start to finish and it’s like having a very expensive admin help me. Emails go out on schedule and the buyer loved the … (1 comments)
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communications: Sitting Down with Lauren Carlson, CRM Analyst at SoftwareAdvice.com
- 01/17/12 04:48 AM
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparrison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and read the amazing reviews on IXACT Contact’s real estate contact management and email marketing system.
Lauren is an expert on CRM (customer relationship management) solutions and has an extensive knowledge on real estate CRM in addition to CRM systems geared towards a number of other large verticals. Lauren has a particular interest in sales … (1 comments)
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communications: The Ultimate List of Real Estate Marketing Resources
- 01/12/12 06:22 AM
At IXACT Contact we’ve compiled a list of what we think are the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Match Your Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? Cold Call? You’re Kidding, Right? Ridiculously Simple Way to Revitalize Your Real Estate Marketing Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients Marketing to the New Generation Real … (3 comments)
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communications: Top 5 Reasons Your New Years Resolution Should be to Start Using a Real Estate CRM
- 01/06/12 03:10 AM
It’s 2012. Can you believe it’s here already? What steps do you want to take to improve your business in the New Year? In our last blog post, “I’ve Lost So Many,” we shared the story of Keller Williams agent, Brenda Mullen, who for years went without a consolidated database and proper real estate contact management system and lost tons of potential business. Perhaps your resolution for 2012 is to begin using a real estate CRM (customer relationship management) solution. If it’s not, maybe it should be. Here’s why:
You’ll be more organized and efficient. Is your contact data all over the place? Maybe it’s … (2 comments)
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communications: The Fastest Ways to Build Up Your Real Estate Contact Management System
- 12/29/11 05:07 AM
Your database/ your real estate contact management system of past clients, hot prospects and business-to-business referral sources is your most valuable business asset. The more clients, real estate leads, and quality contacts in general that you have in your database, the more repeat business and referrals you’re likely to get (assuming, of course, you communicate with those contacts in just the right ways).
But what if you don’t have enough contacts in your real estate CRM?
Here are some ways to rapidly add more names:
1. Your personal and professional network
Chances are, you know more people than you think you do.
Make a list … (3 comments)
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communications: Free Real Estate CRM from Your Office?
- 12/22/11 06:47 AM
Here’s the scenario. Your brokerage or office provides you with a real estate contact management (CRM) system for free. What a sweet deal, right?
Not so fast. If you go this route, you may be setting yourself up for serious headaches and a potential disaster down the road. Here’s why.
The first challenge is that if you ever decide to change brokerages, you’ll have to move your data over from your office system to a brand new system. Can you easily export your data out of the system and are the fields set up so they can easily transfer over?
Secondly, you’ll have to re-learn … (2 comments)
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communications: How to Follow-up on a FSBO Referral
- 12/15/11 02:59 AM
Depending on the state of the real estate market, up to 20% of homes listed at any one time are For Sale by Owner (FSBO). So, there’s a good chance that in your real estate sales career one of your past clients will refer you to people who are trying to sell their home without a real estate agent.
Following-up on a FSBO, even when you’ve been referred, can be tricky. These people are inundated by REALTORS® trying to get them to list the traditional way — and, as a consequence, they can be understandably defensive.
Yet, if you approach these independently-minded home sellers in … (2 comments)
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communications: 2011 Home Seller Profile – 11 charts on seller trends
- 12/13/11 06:11 AM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.
Exhibit 7-2: Most people have … (3 comments)
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communications: Win IXACT Contact for 6 Months FREE!
- 12/08/11 02:22 AM
Follow us on Twitter and be automatically entered into a draw to win IXACT Contact for 6 months FREE!
We’ll pick the winner at random on January 5th.
In addition to being entered into our exciting sweepstakes, by following us on Twitter, you will:
Stay up to date on new product releases and special promotions Receive tips on effective contact management and relationship marketing Get fun “fast facts” on how to build your referral and repeat business Click the button below to get started!
Good luck!
If you haven’t already signed up for IXACT Contact, sign up for a … (1 comments)
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communications: Get More Out of Giving
- 11/24/11 03:22 AM
I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your IXACT Contact real estate contact management software. Moreover, you can use your IXACT Contact real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database!
The article begins here:
The holiday season is fast-approaching. That means, in addition to handling your usual work load, you will need to reach out to your clients with special messages or gifts as appropriate for your industry and clientele–and whatever holiday you’re celebrating. For some sales and … (4 comments)
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communications: Quiz: How “Referral Worthy” Are You?
- 11/22/11 01:56 AM
Think you’re “Referral Worthy”? How good a job are you doing in getting referrals in real estate? What can you be doing better? Answer the below questions and see for yourself.
See how you scored:
10 or more true answers: You’re a referrals expert. You have the right mindset when running your business and you know that getting referrals doesn’t “just happen.” You work in a highly proactive manner and understand what success in real estate sales means.
7-9 true answers: You’re on the right track but you still have some work to do to ensure you’re 100% “Referral Worthy” and … (4 comments)
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communications: Reconnecting with Past Clients is Easier than You Might Think
- 11/08/11 02:09 AM
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales.
But what if you’ve lost touch with a client you did business with months or years ago? Is it too late? If it is, it sure would be a shame since you spent so many real estate marketing dollars and so much time and energy converting those real estate leads you once had into clients.
In most cases, you … (9 comments)
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communications: Supercharge Your Real Estate Sales Career and Get More Done Using the 50-Minute Focus Technique
- 10/07/11 05:45 AM
You already know how to get a lot more done in a lot less time. You just don’t know that you know!
Let us explain.
Say you’re doing a listing presentation with a hot prospect.In the middle of that meeting you don’t suddenly grab your cell phone and call a friend, or check out CNN on your BlackBerry, or pull out your grocery list and add a few items!
Of course not.
You give that hot prospect your full attention. For those 50 minutes or so, you let few things, if any, distract you. You’re “on”.
As a result, you get a lot accomplished in that … (7 comments)
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communications: Understand Leads and Prospects Better and Gain Deep Insights Into Your Real Estate Sales Business Through Reports
- 07/12/11 02:03 AM
As a real estate sales professional, it’s important to ensure you’re using your real estate CRM, or real estate contact management system, to understand those in your sphere of influence (SOI) better. Reports and the insight you’ll uncover from them will allow you to market to prospects better, discover new leads, wow past clients and much more. What type of reports should you run? Below are some useful reports you’ll want to pull from your real estate CRM system:
Property purchase date anniversary report. By learning who in your database has lived in the same home for more than five years, for example, … (6 comments)
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communications: Achieving Your Real Estate Goals
- 07/05/11 03:28 AM
Below is a great article by one of our affiliates, Bruce Keith. We have a million and one things that we’re trying to accomplish but to some, it feels like the path to accomplishing these goals or tasks are out of sight. Bruce shares some tips that will help you achieve your desired goals and results. Use your IXACT Contact real estate CRM to help you keep track of your results and automate a lot of the work involved. If your goal is to track your real estate leads more closely or send out more marketing (or create more drip marketing campaigns) to prospects, IXACT Contact will … (2 comments)
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communications: Sponsoring A “Home Expert” Seminar
- 06/30/11 03:08 AM
Imagine a room filled with your best clients and prospects that your real estate sales business has ever seen. They listen intently to a presentation by a home expert who provides valuable tips that will help them improve their homes. Everyone is glad they attended.
Who will they thank for organizing such a useful event? You.
Sponsoring a “Home Expert” seminar is a powerful way to build loyalty in real estate sales; this, in turn, leads to more repeat business and referrals. It’s a smart real estate prospecting technique and great way to build loyalty with those in your … (2 comments)
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It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
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