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real estate leads: 5 Ways to Increase Your Productivity When Working From Home - 05/23/13 08:24 AM
One of the most appealing aspects of this business for most real estate sales professionals is the opportunity to work from home. However, this can be both a blessing and a curse. Having a home office certainly has its advantages. But there are a lot of distractions, too. Distractions that can torpedo your productivity and prevent you from actually logging into your real estate contact management software and getting work done! Think of all the wonderful things that are close by when you work at home: the kids, the television, the refrigerator. It’s very easy to get easily sidetracked. “My home office is on the (4 comments)
real estate leads: 4 Super Fast Ways to Build Your Real Estate CRM Database - 05/07/13 09:02 AM
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets. The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways. But perhaps you’re just starting out in real estate sales and don’t have a lot of people in your real estate sphere of influence (SOI). Or, maybe you’ve been in the (5 comments)
real estate leads: May I have Lousy Service, Please? - 05/02/13 08:28 AM
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service. As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re (4 comments)
real estate leads: 3 Reports in Your Real Estate Contact Management Software That Deliver Real Business Value - 04/25/13 07:34 AM
If you’re using a real estate contact management software, you’re likely aware of the importance of using the software to generate key reports. These reports help you glean important insight into your business so you can make smarter business decisions moving forward. You may be thinking, “Which reports are the most popular? Which ones should I make sure I view on a consistent basis to make certain that I’m fully understanding all aspects of my business and maximizing the effectiveness of my business-building efforts? In this blog post, I'll explain. 3 High Value Reports in Your Real Estate Contact Management Software 1. (6 comments)
real estate leads: Why You Should Be Planting the “Referral Seed” - 04/18/13 12:25 PM
There is a myth among many REALTORS® that clients will recommend you to friends and colleagues if they are happy with your services. “Why wouldn’t they give me a referral?” a real estate agent might ask. “I did a great job for them! I’ve been keeping in touch thanks to my real estate CRM.” Unfortunately, it just doesn’t work that way. A recent survey in a similar industry (financial planning) showed that the majority of clients do not proactively recommend their advisors — even though they are happy with the service they receive. The reason? They didn’t know their advisor wanted any referrals. This may (4 comments)
real estate leads: The Evolution of Real Estate Lead Generation - 04/11/13 09:28 AM
Today’s blog post is a video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris says that when you’re starting out your real estate sales career, you need to prospect for business and make cold calls (what he calls “proactive prospecting”) to build up a list of leads and clients. Once you have a few years in the business under your belt, you can cut back on the prospecting and focus on relationship-building with your current database, your sphere of influence (SOI). This is precisely where a CRM for REALTORS® comes into play. If you have clients you’ve worked (0 comments)
real estate leads: How Real Estate Success Stories Will Help You Win More Clients - 04/04/13 09:33 AM
Today I'm going to share with you how to use success stories to help turn your real estate leads into clients. I'll talk about what “success stories” are, below, and how you can properly use them. Remember to capture all of your new leads in your CRM for REALTORS® and assign them to the appropriate drip marketing campaign. Also be sure to use your CRM for Realtors to keep track of your communication history with each of your leads. The Power of Success Stories in Real Estate Stories are easier to remember, and often have much more impact, than facts and figures. Let’s (2 comments)
real estate leads: 7 Tips for Following Up Effectively After an Event - 03/28/13 02:04 PM
Today I'm re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small (2 comments)
real estate leads: 4 Key Things Real Estate Leads Look For on Your Website - 03/19/13 09:12 AM
The reason your real estate leads search the Internet is to find information, answers, and advice. Will they find what they are looking for on YOUR website? That’s an important question because, if they don’t, they may click away and wind up using someone else’s services. Even if they were referred to you! That’s why it’s so important to make sure your website has all the information a real estate prospect may be seeking. Ideally, a lead will go to your site and think, “Yes, I’m definitely at the right place.” So what kind of information should your website contain? What Real Estate (3 comments)
real estate leads: Real Estate Sales Best Practice: Do More Than Just Return Calls - 03/15/13 07:40 AM
I always return my phone calls,” a real estate sales professional insists. “I get back to my clients and real estate leads as soon as I can — usually the same day.” Does that sound like great service to you? Most REALTORS® would think so. Surprisingly, however, leads and clients waiting for a call-back don’t always see it the same way. That’s why, when you return a call — even promptly — the person can sometimes sound frustrated or even irritated with you. What’s happening? Look at it from your client’s perspective. While real estate may be everyday business for you, buying or (0 comments)
real estate leads: Using Your Real Estate Contact Management Software to Prioritize Your Leads - 02/28/13 10:36 AM
Today’s blog post is a fantastic video by Chris Leader, President of Leader’s Edge Training and IXACT Contact affiliate. Chris discusses how you can prioritize the leads in your real estate contact management software by putting them into four separate groups: Group A, Group B, Group C, and Group D. While you’re watching the video, keep in mind that IXACT Contact’s real estate contact management software makes it easy to categorize your leads into these four groups. In fact, Chris is a big supporter of IXACT Contact and recommends it to all of his coaching clients. By grouping your database into distinct categories, you can (0 comments)
real estate leads: Impress Real Estate Leads with a Professional Package - 02/14/13 07:22 AM
You’re driving to a listing presentation and you stop at a light. On the light pole at the intersection you notice that someone has put up a poster, stuck there haphazardly with masking tape. The poster is torn in spots and faded by the weather. There is even a spelling mistake. Scribbled in big block letters the poster reads: “John Smith, #1 Real Estate Agent in South Florida. Call Today.” Now, would you consider trusting your retirement savings to this person? Of course you wouldn’t! John Smith may, in fact, be an excellent and highly experienced REALTOR®. But, unfortunately, his real (2 comments)
real estate leads: An Easy Way to Ensure No Real Estate Lead Falls Through the Cracks - 02/08/13 09:44 AM
Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our REALTOR® did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap of paper. “Here’s his name.” Now you have a fresh new real estate lead! Or do you? These days, many new referrals won’t immediately call you for more information. Instead, they will visit your website first. And here’s what can happen. The new referral checks out your website, finds (0 comments)
real estate leads: Identify Your Hot Real Estate Leads in Under a Minute - 12/27/12 09:10 AM
Did you know that with IXACT Contact’s innovative Email Campaign Reporting feature, you can find out who your hot leads may be? In today’s blog post, I'll show you how, in under a minute, you can use your real estate contact management software to discover the hot leads in your database. Using Your Real Estate Contact Management Software to Identify Hot Leads 1. Wait a couple days after sending out your monthly e-Newsletter or any kind of mass email. Then, log in to your IXACT Contact real estate database. 2. Click on the Mass Email button at the top navigation bar and then (1 comments)
real estate leads: Top 10 Pieces of Information to Add to Your REALTOR® CRM - 11/06/12 08:19 AM
Have you ever wondered what you should be learning about your clients and adding to your Realtor CRM? Here we share the top ten pieces of information I believe you should add to your real estate database. This information will let you have more meaningful and personalized interactions with your clients and prospects and become a master at relationship-building. What to Add to Your Realtor CRM: Birthday and spouse’s birthday Date moved into current home Names and interests of children, if applicable Wedding anniversary date, if applicable Workplace and profession Communication history Interests and hobbies Details about current home and what (0 comments)
real estate leads: How Kathleen Earned $10,000 from a Personal Note - 11/01/12 07:18 AM
The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late. Our advice is to get on board with a top-notch real estate contact management system, such as IXACT Contact. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized (3 comments)
real estate leads: Make the Most of Your Real Estate Leads - 10/26/12 06:21 AM
In real estate sales, it can be easy to find yourself chasing dead leads and/ or not converting them into clients. We hope that these three tips will help you make the most of your real estate leads: Tips for Making the Most of Your Real Estate Leads 1. Use a CRM for REALTORS® A CRM for Realtors makes it easy for you to manage all of your real estate leads and their contact information in one place. You can put all of your leads into a special group and then search for this group and send your leads a mass email, (3 comments)
real estate leads: 5 Surefire Steps to Getting More Leads, Referrals, and Repeat Business - 10/18/12 06:19 AM
Like many REALTORS®, you probably have some sort of contact list, but you’re not really sure how to use that list to grow your business. Perhaps you have a contact list in Microsoft Outlook or Google Gmail, but it’s really just a glorified address book. You’ve heard about how successful agents leverage their contact database to generate leads, encourage referrals, and build a loyal clientele, but you’re not clear on exactly how to go about doing this. If this sounds like you, read on! This blog post will show you the specific steps you need to take in order to become a (15 comments)
real estate leads: What’s Your 12-Second Real Estate Marketing Message? - 10/02/12 08:30 AM
How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond? Most agents don’t give this a second thought. They automatically reply to friends and their real estate leads with something like, “Oh, I’m a Realtor® with ABC Homes.” If you respond that way to acquaintances or the leads you’ve entered in your Realtor CRM, you’re missing out on a huge opportunity to position yourself as a helpful, knowledgeable expert — (3 comments)
real estate leads: Sitting down with Doug Hannan, Managing Broker of Royal LePage Meadowtowne Realty - 09/25/12 08:30 AM
Doug Hannan, Managing Broker at Royal LePage Meadowtowne Realty in the Toronto area is a well-known and respected veteran in the real estate industry. Besides running a highly productive real estate office of 80 agents, Doug is also the only Canadian coach for Tom Ferry YourCoach, one of North America’s leading real estate coaching and training companies. With well over 15,000 individual coaching sessions under his belt, Doug has helped his own agents at Royal LePage Meadowtowne as well as his Tom Ferry coaching clients achieve extraordinary success. Having also built a successful real estate team from 1989 to 2005 before (0 comments)
This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.