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real estate marketing: Our Top 5 Most Popular Real Estate Contact Management and Marketing Blog Posts - 05/21/13 07:00 AM
As you may already know, we’ve been blogging twice a week (Tuesday and Thursday) every week since we began our Real Estate Contact Management & Marketing Blog over three years ago. We have many loyal readers and get plenty of positive feedback on our posts all the time. However, there are some blog posts that have stood out; that you’ve told us you particularly liked or found to be valuable to your business. Below are our five most popular posts to date based both a) feedback from you and b) number of views. Top Real Estate Contact Management and Marketing Posts 1. The Ultimate (2 comments)
real estate marketing: 4 Super Fast Ways to Build Your Real Estate CRM Database - 05/07/13 09:02 AM
A REALTORS® most valuable business asset is their real estate CRM database. In fact, it’s the only tangible asset an agent has. Things like experience and track record are intangible assets. The more quality contacts in your real estate CRM database, the more repeat client transactions and referrals will likely come your way. Of course, you need to keep in touch with these contacts over time and do so in the right ways. But perhaps you’re just starting out in real estate sales and don’t have a lot of people in your real estate sphere of influence (SOI). Or, maybe you’ve been in the (5 comments)
real estate marketing: May I have Lousy Service, Please? - 05/02/13 08:28 AM
Here’s a great article by vice president of marketing for NewPoint Media Group, Rebecca Chandler, on ways you, as a real estate sales professional, can provide amazing customer service. As you’ll read, Rebecca discusses the importance of following up with every lead and proactively calling your real estate leads and clients versus hoping they’ll call you. A great tip is to use your CRM for Realtors to a) set-up automatic prompts and reminders so you never forget to make an important phone call and b) set-up every lead on an automated drip marketing campaign so while you’re busy on the road showing homes, you’re (4 comments)
Have you ever wondered how you could get involved (or more involved) with email marketing? Weary of the benefits that it’ll bring to your business? IXACT Contact created the infographic, below, to answer these questions. It outlines all the components of an effective email marketing plan for REALTORS®; a monthly e-Newsletter, personalized and targeted mass emails, and drip email nurture campaigns. Once you send out marketing emails from your real estate CRM, you can use IXACT Contact’s innovative Email Campaign Reporting funtionality to identify leads and optimize your campaigns. If email marketing is done right, it’ll pay off big time in the (4 comments)
real estate marketing: Sitting down with Alistair Powell, Broker/Owner of Engel & Völkers, The Villages - 04/09/13 12:35 PM
Alistair Powell is the Managing Broker and owner of Engel & Völkers, The Villages, a global luxury real estate firm. Originally from the United Kingdom, Alistair joined Hamptons International realty to become the youngest ever sales manager. He owned his own brokerage at the age of 21 and established locations in Panama, the Middle East, London, Shanghai and Manila. He arrived in Florida in 2009 to be closer to family and to see what kind of success he could achieve in the U.S. He joined Sotheby’s International Realty in Miami where he was the recipient of several awards including the “Young Guns (2 comments)
real estate marketing: 7 Tips for Following Up Effectively After an Event - 03/28/13 02:04 PM
Today I'm re-blogging a great article by Katie Lance, chief strategist for Inman News and CEO/Owner of Katie Lance Consulting. Katie discusses how REALTORS® can make the most of the relationships they form at the various events, conferences, and parties they attend. Enjoy! I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on my iPhone and more “stuff” to go through. I am a firm believer that there is a small (2 comments)
real estate marketing: 5 Ideas for Compelling Real Estate Marketing Emails - 03/07/13 07:59 AM
You may already be aware that email marketing is an important element to keeping in touch, building trust, and developing rapport with clients and prospects. But you may be thinking “What kinds of emails should I send to my clients? What should I include in the emails?” Now, many real estate CRM systems, including IXACT Contact, have emails already created for you (in addition to drip marketing campaigns for different types of leads). However, I realize that many REALTORS® like to customize these emails or create their own new emails in their own voice. In this blog post I'll outline five ideas for (4 comments)
real estate marketing: Come Meet Us In-Person at the Canadian Real Estate Professional Conference in Toronto - 02/27/13 06:55 AM
IXACT Contact will be at the Canadian Real Estate Professional Conference in Toronto. If you live in the Toronto area, you can register now using promo code CRIXACT. This will entitle you to free admission ($97 value) and a copy of Canada’s Top 100 Neighborhoods report from Canadian Wealth Magazine. We’ll be at the event answering questions about our real estate CRM and how you can use it to organize your business and take your real estate marketing to the next level. This conference, researched and produced by Canadian Real Estate Wealth magazine, is the newest and most innovative event for real estate professionals. The event (0 comments)
real estate marketing: Sitting Down with Ashley Verrill, CRM Analyst at SoftwareAdvice.com - 02/26/13 09:12 AM
Ashley Verrill is a CRM analyst for Software Advice where she writes buyers’ guides and product reviews. She has spent the last seven years reporting and writing business features for print and radio. Her work has appeared or been cited in the New York Times, Inc., Forbes, CIO.com, the Austin Business Journal and the North Bay Business Journal, among others. Ashley is an expert on CRM solutions and has extensive knowledge in this area. Currently, her research focuses on various topics related to CRM software, sales, customer service, and marketing strategy. She is well respected in the industry and has a wealth of (0 comments)
real estate marketing: Quiz: Are You Keeping in Touch Effectively? - 02/19/13 09:42 AM
Staying in touch with past clients and continuing to build relationships with leads that are not ready to buy or sell right away is a vital part of running a successful real estate sales business. Take this quiz to see how well you’re doing in staying in contact with your sphere and remaining “top of mind.” Circle either T for True or F for False. At the end, add up how many T’s you circled. I send out a monthly real estate e-Newsletter to my past clients (T/ F) I’ve set up all of my leads on drip marketing programs (T/ (0 comments)
real estate marketing: Impress Real Estate Leads with a Professional Package - 02/14/13 07:22 AM
You’re driving to a listing presentation and you stop at a light. On the light pole at the intersection you notice that someone has put up a poster, stuck there haphazardly with masking tape. The poster is torn in spots and faded by the weather. There is even a spelling mistake. Scribbled in big block letters the poster reads: “John Smith, #1 Real Estate Agent in South Florida. Call Today.” Now, would you consider trusting your retirement savings to this person? Of course you wouldn’t! John Smith may, in fact, be an excellent and highly experienced REALTOR®. But, unfortunately, his real (2 comments)
real estate marketing: An Easy Way to Ensure No Real Estate Lead Falls Through the Cracks - 02/08/13 09:44 AM
Here’s a typical scenario: A past client (who has become loyal to you as a result of your real estate marketing efforts) recommends you to a colleague who is planning on making a move. “Our REALTOR® did a terrific job for us,” he says to his colleague, writing down your contact information on a scrap of paper. “Here’s his name.” Now you have a fresh new real estate lead! Or do you? These days, many new referrals won’t immediately call you for more information. Instead, they will visit your website first. And here’s what can happen. The new referral checks out your website, finds (0 comments)
real estate marketing: 3 Practical Ways Real Estate Agents Can Get More Testimonials - 01/31/13 08:16 AM
Check out the websites of competing real estate agents in your area. Chances are, there are a few that are impressive and stand out, as a result of a long list of client testimonials. How did these agents get these “raving fans” saying such nice things about their services? Many agents think that testimonials just happen.You do a good job for a client and – fingers crossed – they write you a nice “Thank You” letter. Over time, this passive approach will generate a few testimonials. It’s not a great real estate marketing plan. However, if you want more testimonials, sooner, (2 comments)
real estate marketing: Keep in Touch with Past Clients: The Ultimate List of Resources - 01/24/13 07:06 AM
I've compiled a fantastic list of resources, below, that’ll give you a ton of ideas on creative and effective ways to keep in touch with past clients, so you can stay memorable and “top of mind.” Remember, this is a key element to achieving a referrals-based business. Make sure you bookmark this page so you have quick access to the list. Enjoy! How to Attack Your REALTOR® Database and Get it Working For You This article highlights the importance focusing on the people you already know as a way to get new business. There are many notable occasions to reach out (65 comments)
real estate marketing: The Ultimate Checklist to Getting More Organized - 01/10/13 06:47 AM
Organization isn’t always easy, especially when you’re a busy REALTOR®. Here’s a checklist to make sure you get and stay 100% organized and in control of your business. 1. Use your real estate CRM to store and manage all of your transactions, including third parties related to a transaction, showings, and contracts. 2. Assign everyone in your database to some form of drip marketing campaign, so while you’re busy on the road showing homes, you’re keeping in touch with people at the same time. A professional monthly e-Newsletter is a simple approach that can work for everyone. Alternatively, drip email campaigns designed specifically (3 comments)
real estate marketing: What’s Your 12-Second Real Estate Marketing Message? - 10/02/12 08:30 AM
How do you describe what you do when someone meets you for the first time? Let’s say, for example, you’re at a local community event with your kids and another parent asks, “So, what do you do?” How do you respond? Most agents don’t give this a second thought. They automatically reply to friends and their real estate leads with something like, “Oh, I’m a Realtor® with ABC Homes.” If you respond that way to acquaintances or the leads you’ve entered in your Realtor CRM, you’re missing out on a huge opportunity to position yourself as a helpful, knowledgeable expert — (3 comments)
real estate marketing: Is Your Real Estate Database Ancient History? - 09/27/12 08:53 AM
You meet an acquaintance at a cocktail party. It has been a while since you’ve been in contact. You start the conversation by asking how things are working out in his position as a marketing manager for a software company. “Oh, that’s ancient history,” he says. “I left that job six months ago and started my own consulting business.” It’s amazing how quickly things change. According to statistics from the United States Post Office, more than 17% of Americans change their address each year. And that’s just for starters. These days, people are getting promoted, starting new jobs, building new relationships, (0 comments)
real estate marketing: When “Loyal Clients” in Your Real Estate Database Hire another REALTOR® - 08/30/12 07:56 AM
You hear through the grapevine that a past client is thinking of making a move. “No problem,” you think. “He’s in my real estate database and I’ve stayed in touch with him and his family for more than four years. He recently mentioned to me that he enjoys the real estate newsletters I send out every month. He’ll call me when he’s ready to speak to a Realtor. Will he? What happens if days or even weeks go by and you haven’t been contacted? If your past client is really serious about moving, he would have been in touch with a Realtor by now. Did (1 comments)
real estate marketing: Top 5 Time-Saving Tips for REALTORS® - 08/07/12 07:27 AM
Time management is a great skill to have but mastering it isn’t always so easy, especially when you’re running a busy real estate sales business. Below are five great tips to put some time back into your day and make you a more productive Realtor. Time Saving Tips for Real Estate Agents 1. Make use of drip marketing plans. Use your real estate contact management system and assign your contacts to a pre-designed drip marketing campaign. This helps you automate some of your marketing because emails will automatically be sent at various time intervals on your behalf. In addition to using drip (3 comments)
real estate marketing: Email Campaign Reports Key to Identifying Leads - 07/26/12 06:43 AM
If you’re a fan of the online news publication, AGBeat, you may have known that IXACT Contact’s Sales and Marketing Manager, Matthew Collis, is a regular contributor. Matthew wrote the below article a while ago but it’s worth posting here because it discusses Email Campaign Reporting – an amazing business-building feature found in IXACT Contact’s Realtor CRM. Email Campaign reports will help you supercharge your real estate marketing efforts and identify your best leads! Enjoy the article: A frequently missing link Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports (2 comments)
This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.