real estate marketing: The Key to Being a Confident, Successful REALTOR®
- 02/14/12 01:56 AM
It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
However, we don’t always feel the same level of confidence at every moment of every day. Like a barometer, it goes up and down.
For example, what is your level of confidence right now, on a scale of one to ten?
Is it a five? A nine?
It can be inconvenient – to say the least – when your … (0 comments)
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real estate marketing: IXACT Contact Releases Exclusive Email Templates into Its Real Estate CRM to Make You Stand Out!
- 02/08/12 03:30 AM
With these new templates there’s no longer any reason to pay for two separate systems – a real estate CRM and an email marketing system. IXACT Contact is BOTH in one! Email marketing is a very powerful marketing tool for REALTORS® as it is fast and inexpensive. But in order to be effective, your email marketing has to be both professional and highly personalized. The new pre-designed email templates in our real estate contact management system look great and get attention. And best of all, we’ve done the design work for you, so they’re a snap to create! Just add your … (1 comments)
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real estate marketing: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program
- 01/31/12 02:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan.
While the name may sound intimidating, this … (5 comments)
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real estate marketing: The Ultimate List of Real Estate Marketing Resources
- 01/12/12 06:22 AM
At IXACT Contact we’ve compiled a list of what we think are the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Match Your Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? Cold Call? You’re Kidding, Right? Ridiculously Simple Way to Revitalize Your Real Estate Marketing Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients Marketing to the New Generation Real … (3 comments)
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real estate marketing: 3 Surefire Ways to Ensure Your Real Estate Marketing Emails Get Through
- 01/10/12 06:51 AM
Email marketing (including all drip marketing campaigns you send through your real estate contact management system) is an important part of your real estate marketing strategy, but you’re worried that fewer and fewer of your emails seem to be reaching your clients.
Is this you? As spam and junk mail filters get ever stronger, email deliverability is becoming a big issue for an increasing number of real estate sales professionals.
So what’s the solution to this real estate marketing conundrum? Here are three things you can do that will help:
1. Ask your client or prospect to “whitelist” you.
This will make sure that your emails don’t get routed … (0 comments)
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real estate marketing: Reconnecting with Past Clients is Easier than You Might Think
- 11/08/11 02:09 AM
One of the key elements of successful referral and repeat marketing is keeping in touch with past clients. Only by communicating in just the right way, at just the right frequency, can you ensure a steady stream of referrals and repeat sales.
But what if you’ve lost touch with a client you did business with months or years ago? Is it too late? If it is, it sure would be a shame since you spent so many real estate marketing dollars and so much time and energy converting those real estate leads you once had into clients.
In most cases, you … (9 comments)
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real estate marketing: Email Marketing With IXACT Contact Keeps Getting Better!
- 10/19/11 03:22 AM
In August, IXACT Contact became the first and only real estate CRM to include Email Campaign Reporting.
With today’s announcement, you can now:
Create your own custom graphical mass email headers Create graphical mass email and letter signatures Print your Task List IXACT Contact has always made it extremely easy to create a graphical email header. Upload your photo, upload your logo, and ‘presto’ you’re done.
Today we’re giving you new flexibility to create your own graphical design or upload a professionally designed graphical email header/banner into the system via HTML.
If you take advantage of our Automated Website Lead Capture tool, … (3 comments)
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real estate marketing: Top Must-Read Resources for New REALTORS®
- 09/27/11 11:38 AM
New to real estate?
I've compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
Personal branding Goal attainment Listing a home Managing contacts Real estate marketing Real estate prospecting Closing questions Negotiation Getting started Sponsorship Making the most of your leads Organization Getting testimonials Distinguishing yourself Stress management Ethics and professional courtesies One of the best ways to get off and running in the right … (2 comments)
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real estate marketing: Hobbs/Herder Selects IXACT Contact as their Real Estate CRM of Choice
- 09/22/11 03:48 AM
Check out IXACT Contact’s latest news release:
Hobbs/Herder moves to make IXACT Contact a key component of its REALTOR® marketing system, acknowledging that effective contact management and a real estate CRM system are vital to long term success in real estate sales.
IXACT Contact is simple to learn and easy to use. This real estate CRM will help our clients implement the Hobbs/Herder marketing process and systematize their business
IXACT Contact and Hobbs/Herder have joined forces, with IXACT Contact adding important components of the Hobbs/Herder REALTOR® marketing system into its real estate CRM.
Hobbs/Herder clients that sign up for IXACT Contact will now … (1 comments)
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real estate marketing: How to Stay Committed to Your Goals and Achieve Real Estate Success
- 09/13/11 03:22 AM
It’s called the “New Year’s Eve Syndrome.” You’re a real estate sales professional who sets some exciting goals for yourself. Perhaps you want to ramp up your real estate marketing or generate more leads, prospects, and/ or referrals. You’re motivated. You can’t wait to get started. You know that great real estate success is just around the corner. Then, as the weeks go by, that initial exuberance wears off. You lose focus. You lose energy. And, before long, the commitment you’ve made to follow your plan quietly falls by the wayside.
How do you prevent this from happening to you? Here are a few tips for staying … (4 comments)
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real estate marketing: Real Estate Marketing Idea: Throw A Party
- 09/06/11 05:30 AM
When your client moves into a new neighborhood, they’re strangers. They may only know a few, if any, of the other families on the street. So consider throwing your client a housewarming party. These types of events are very effective loyalty building techniques in real estate sales.
Here’s what you do:
• Set a date
• Get a list of friends and family
• Combine it with a list of people from the neighborhood
• Mail out invitations
• Arrange for food and drinks
• Host an event
If your client has kids, arrange for a clown or magician to perform. This … (2 comments)
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real estate marketing: IXACT Contact Introduces Mass Email Campaign Reporting and Bulk Email Purchasing
- 08/25/11 05:02 AM
As someone who is considering IXACT Contact or has looked at our system in the past, we want to let you know about two very exciting features we have just added to IXACT Contact. Email Campaign Reporting and our “no limits” approach to the number of emails you can send using the system let you turn your email marketing into a serious competitive advantage.
OUR NEW MASS EMAIL CAMPAIGN REPORTING TAKES THE GUESSWORK OUT OF EMAIL MARKETING!
View statistics on the overall deliverability of your email campaigns including open rate, click-through rate, bounce rate, etc. Know who’s getting your emails and … (0 comments)
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real estate marketing: Real Estate Marketing 101: Get More Real Estate Leads and Referrals Through Sponsorship
- 08/23/11 04:11 AM
How do you increase the number of referrals and leads you get from your past clients and your sphere of influence (SOI) in your real estate sales career?
One of the most effective ways is to sponsor a sports team, arts camp, competition or other kid’s event.
Here’s how it works:
• Ask your best past clients which type of activities their kids participate in regularly. Activities could include a baseball team, drama club, riding camp, band, fun run, etc. (There are probably dozens of such events or programs in your community).
• Pick two or three activities that are the most popular amongst your clients.
• Contact the … (0 comments)
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real estate marketing: Why a Real Estate CRM System Should Be a Top Priority in Your Real Estate Sales Career
- 08/04/11 04:36 AM
As a REALTOR®, you have some days – even weeks – that are jam-packed with activities. You’re showing homes to clients, hosting open houses, negotiating deals, following up on real estate leads, getting the paperwork done. You’re busy. With a capital B!
So it’s tempting to put some of your contact management and real estate marketing activities on the back burner – just for a couple of weeks until you “catch up”. “My real estate CRM system can wait,” you might say.
That’s a big mistake.
Why?
Let’s review the four big benefits of effective contact management and the referral and repeat marketing approach that it enables:
… (2 comments)
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real estate marketing: Sitting Down With Real Estate Sales and Sphere of Influence Expert, Jennifer Allan-Hagedorn, Author of “Sell With Soul”
- 07/29/11 03:59 AM
Jennifer Allan-Hagedorn, the top producing real estate broker turned Author, Speaker, and Trainer, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other. Jennifer’s books, Sell With Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect and If You’re Not Having Fun Selling Real Estate, You’re Not Doing it Right, have been tremendously successful and instrumental in helping REALTORS® improve their careers. Her most recent book, Prospect with Soul for Real Estate Agents, was just released in May of 2011. When Jennifer was a broker, … (2 comments)
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real estate marketing: New REALTOR®? Why Activity Plans Are a Must
- 07/26/11 02:31 AM
You’re new to real estate sales. You have a million and one things coming at you so organization is certainly a challenge. Surely, it’s easy to forget to action or follow up on key tasks and ensure you’re starting out in the best way possible.
If you’re a real estate novice, there’s also a good chance that you’re unsure of the best way to get new clients. What effective strategies and tactics are out there, you might ask, that will help me build a loyal client base? How can I stand out from the crowd and differentiate myself and my services?
You know … (4 comments)
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It’s no secret that confidence can have a dramatic impact on your performance in your real estate sales career. When you’re feeling self assured, you follow-up on real estate referrals and real estate leads more effectively, make better presentations, get more things done, and close more deals.
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