real estate newsletter: Real Estate Newsletter Best Practices
- 03/10/15 06:17 AM
If you’re a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients. In an industry where business is frequently propelled by repeat and referral business, REALTORS® can’t risk losing touch without also losing out on commissions.
A survey by the National Association of REALTORS® found that 85% of home sellers would likely use the same agent again or recommend that agent to others. How can they recommend you if they can’t recall your name? No wonder keeping in touch is such a crucial piece of … (0 comments)
|
real estate newsletter: Real Estate Marketing Ideas
- 09/16/14 05:13 AM
If you’re looking for some great real estate marketing ideas, you’ve come to the right place! In this post I’m going to outline four of my top ideas for promoting yourself and your business, staying top of mind, and establishing trust and credibility with your real estate sphere of influence (SOI).
1. A monthly real estate newsletter
Make sure your CRM for REALTORS® includes a professionally designed and written monthly real estate e-Newsletter. This way, you can benefit from a fantastic way to stay in touch with your database without having to pay an extra fee to a newsletter company or spend hours writing … (4 comments)
|
real estate newsletter: Build Lifelong Relationships in Real Estate by Getting Personal
- 09/02/14 01:13 AM
Many agents already know that it takes less time and money to retain existing clients than to acquire new ones. What a lot of REALTORS® don’t know is how to keep good clients after the transaction is complete. Well, with a great real estate contact management software and some best practices in mind, it’s pretty easy.
Maintaining client relationships takes time and effort. It also requires getting a little bit personal!
Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” How emotional is your “Just Sold” postcard? Your clients might remember you when … (7 comments)
|
real estate newsletter: 5 Great Alternatives to Real Estate Marketing Postcards You’ll Wish You Knew About Sooner
- 08/26/14 01:10 AM
Check out these amazing alternatives to real estate marketing postcards that are all super quick and easy to implement into your business with a good CRM for REALTORS®.
1. Drip marketing campaigns
Drip marketing campaigns help you automate some of your keep in touch work. A great real estate CRM will come with pre-loaded campaigns for past clients as well as buyer leads and seller leads – each completely customizable.
2. A professionally written and designed real estate e-Newsletter
Use the … (4 comments)
|
real estate newsletter: 4 Reasons Why Your Real Estate Leads Are Falling Through the Cracks
- 08/07/14 12:36 AM
You likely work hard to generate real estate leads for your business. But once you get the leads, are you doing everything you can to maximize the chance that they convert into clients?
If you’re not making the most of every lead and letting some fall through the cracks, you could be missing out on many easy sales opportunities – “low hanging fruit.”
In this post, we’re going to share four important reasons why your real estate leads may be falling through the cracks.
1. You’re making it hard to contact you/ find your contact details
I’ve been on REALTOR® websites where the … (0 comments)
|
real estate newsletter: The 3 Best Real Estate Marketing Tools
- 08/05/14 01:54 AM
The best real estate marketing tools aren’t always easy to find. And everyone seems to have a different opinion these days on which ones really are the cream of the crop. In this blog post we’re going to let you in on three tools which we believe are absolutely essential for every REALTOR® which will help take your business to new heights.
1. IXACT Contact – Real Estate CRM
A real estate CRM is the foundation to building a referrals-based business. If you want to stop cold calling and get the majority of your business from referrals and past clients, you … (0 comments)
|
real estate newsletter: New to Real Estate? 5 Great Ideas to Let People Know
- 07/24/14 05:38 AM
Today’s blog post is by leading real estate sales coach, IXACT Contact partner, and author of “Sell with Soul,” Jennifer Allan-Hagedorn. Enjoy:
Please, please, please! Can we do away, once and for all, with the dorky new agent announcement card, letter or whatever else that agents use to announce their exciting venture into real estate??!!
Here’s a typical letter:
“Dear Friend, I’m pleased to announce…blah, blah, blah…my company is great…blah, blah, blah…I promise to provide the highest level of service…blah, blah, blah…please send me referrals. Love, Me”
Nice, but so what?
First, if you are new in the business, I strongly urge you … (4 comments)
|
real estate newsletter: Top 3 Marketing Mistakes Real Estate Agents Make
- 07/03/14 05:25 AM
As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.
Here are three real estate email marketing mistakes agents often make:
1. Sending generic real estate marketing emails
The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an … (3 comments)
|
real estate newsletter: Add Social Media Share Buttons to Your Real Estate Email Marketing
- 06/17/14 01:11 AM
Social media can be a powerful way to increase awareness of your services. As a result, you need to be integrating social media into your real estate email marketing.
Social share buttons help you use social media to promote yourself. Sure, having a Facebook page and Twitter profile is great, but there’s more you can be doing.
In other words, you need to give people the ability to share your emails and its content on their social sites, like Facebook, Twitter, and LinkedIn.
The best real estate CRMs, including IXACT Contact, make it easy to do this.
Why is this so important?
If … (2 comments)
|
real estate newsletter: IXACT Contact Joins Zillow’s Tech Connect Program
- 06/12/14 12:58 AM
We’re excited to announce our partnership with Zillow!
As part of their Tech Connect Program, REALTORS® can now automatically flow all of their Zillow leads into IXACT Contact’s real estate contact management software! And it’s not just contact details that get captured, it’s also property information and buying preferences, including location, bedrooms, bathrooms, min. price, max. price, and lot size.
But that’s just the beginning. With IXACT Contact’s advanced lead management automation features, these leads can be automatically assigned to a specific group, a drip email nurture campaign, and to the professionally designed and written monthly e-Newsletter that IXACT Contact provides free … (0 comments)
|
real estate newsletter: Why You Need a Real Estate CRM for Your Business
- 06/03/14 12:28 AM
Check out this great video blog from real estate coach Tom Ferry.
Here are some key points Tom highlights in the video:
One of the biggest client complaints is lack of communication and follow-up from their REALTOR®. If you want to provide an exceptional service experience to your clients, a real estate CRM is essential because of the built-in tools that make it easy to remember to follow up with the right people at the right time. Context matters: you need to be sending the right message to the right group (“buckets” as Tom calls them) at the right time. Use a CRM for … (2 comments)
|
real estate newsletter: Are Your Happy Clients Doing Business With Another REALTOR®?
- 05/29/14 06:05 AM
It has been found that nearly three quarters of clients would use their agent again. However, according to a National Association of REALTORS® study, repeat business accounted for under a quarter of transactions in 2012 for those in the business less than 16 years.
Most clients are happy with the service their agent provided. But because many agents fail to do a good job of staying in touch, these clients don’t use the same agent for their next transaction or refer them very much to friends and family.
The key, of course, is staying in touch and continuing to provide value … (0 comments)
|
real estate newsletter: Amazing New Email Marketing Enhancements to IXACT Contact’s Real Estate CRM!
- 05/27/14 03:06 AM
IXACT Contact has always been a leader when it comes to powerful email marketing functionality built right into the real estate CRM. But we’ve just taken it a step further with a suite of robust email marketing features that have just been added to the system!
Add social media sharing buttons to any mass email and your monthly e-Newsletter. Copy a webpage version hyperlink of any previously sent email. Schedule any mass email (currently only applies to monthly e-newsletter). Preview a pending scheduled email. Cancel a pending scheduled email. View a previously sent email. Here are the benefits of these new features:
… (2 comments)
|
real estate newsletter: Top 10 Things All REALTORS® Should Be Doing
- 05/06/14 06:24 AM
Here are ten essential things every Realtor should be doing to maximize their business success. Enjoy!
1. Continue to provide value to past clients
The relationship with a client shouldn’t end once the transaction is over. If you want to get referrals and repeat business, you need to continue to stay “top of mind” and provide value. One great way to do this is with your real estate CRM’s professionally written and designed monthly e-Newsletter.
2. Provide one-of-a-kind service
Distinguish yourself by providing a truly top-notch service experience. This means going above and beyond the call of duty and using technology, such as a CRM … (2 comments)
|
real estate newsletter: Top 3 Tips to Get More Value from Your REALTOR® CRM
- 04/29/14 06:31 AM
If you have a real estate CRM but aren’t using it to its fullest, this article is for you. To make sure you’re getting maximum value from your Realtor CRM, here are three tips that will help.
1. Call the Customer Support Team to help get you started
IXACT Contact comes with free and unlimited telephone support. If you haven’t done this already and you’re an IXACT Contact customer, you should call our friendly support folks at 1-866-265-6990 and they will help you upload your data into the system, set up your email header and signature, and configure your monthly e-Newsletter.
The Support Reps will … (2 comments)
|
real estate newsletter: 20 Ways to Make $100K this Year… OR NOT!
- 04/08/14 12:58 AM
Jennifer Allan-Hagedorn, a leading real estate coach and author of “Sell with Soul,” prepared a great list of things all REALTORS® should be doing to maximize their business success and build that coveted referrals and repeat business. Jennifer recommends IXACT Contact to all of her clients and would tell you that many of the items on the list below can be achieved just by using a good real estate CRM on a daily basis. Here is Jennifer’s list. Our commentary is in italics.
1. Do you have a photo on your business card? (“To Photo or Not to Photo?”)
2. Do you follow up on … (8 comments)
|
real estate newsletter: Top 4 Ways New Agents Can Build Their Database with a Real Estate CRM
- 03/26/14 12:01 AM
Are you a new Realtor trying to develop your business?
Are you wondering what role a CRM can play in helping you grow your database?
In this article I’ll explain four great ways you can build your book of business using a CRM for Realtors. With a real estate CRM, you can supercharge your sales success and get more leads than you ever thought possible. Here’s how:
1. Send out an e-Newsletter to those you know
Once you’ve added everyone to your CRM (friends, family, former colleagues, etc.) start sending them a real estate newsletter every month. IXACT Contact’s CRM comes with a professionally written … (0 comments)
|
real estate newsletter: It’s 2014 and My Real Estate Sales Business Needs a Boost!
- 02/04/14 02:09 AM
Do you want to increase sales? Get more real estate leads? Can you think of one thing you can do within the next two or three weeks to help you achieve that goal? The answer to all of these questions is likely “Yes.”
If you think about it, there are probably many things you can do right away, or in the next few weeks, that’ll help you generate more leads, get more referrals, and/or grow your repeat business.
Here are some ideas:
Introduce yourself to another business professional that could be a good referral source. Use your CRM for Realtors more. Update your real estate … (4 comments)
|
real estate newsletter: Real Estate CRM: Top 6 Features to Look For
- 10/29/13 02:47 AM
In this blog post, I’m going to discuss the top six features to look for in a real estate CRM. Note that IXACT Contact includes all of the features discussed in this post. These capabilities are vital to building a successful referrals and repeat business.
1. Listing and Closing Activity Plans
Listing and closing Activity Plans help you ensure nothing falls through the cracks in the process of listing or closing a home. Simply assign a listing or closing Activity Plan to a property and your real estate CRM will remind you via email on the appropriate dates to do those all-important … (2 comments)
|
real estate newsletter: What’s the Difference Between IXACT Contact and Top Producer Real Estate CRM?
- 10/22/13 02:59 AM
You may be wondering what the difference between IXACT Contact and Top Producer is. If you are, this blog post is for you.
There are three important differences between the two real estate CRM’s. Let’s go through them:
1. Ease of use
When thinking about IXACT Contact versus Top Producer, one of the biggest differentiators is ease of use. While Top Producer is a great system – it’s filled with a lot of robust features – the learning curve is often very steep, especially if you’re not too tech savvy. IXACT Contact, on the other hand, has been designed from the ground up … (6 comments)
|
If you’re a regular reader of the blog, you know that I often discuss the value of keeping in touch with your real estate leads and past clients. In an industry where business is frequently propelled by repeat and referral business, REALTORS® can’t risk losing touch without also losing out on commissions.
;)
;)
