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89% of buyers and 85% of sellers said they would reuse or recommend their real estate agent. But the reality is only 25% actually do. Why do you think this is? Do you think clients… a) Forget about their agent or don’t remember how satisfied they were b) Change their mind about how satisfied they were c) Hear about another agent that provides “better” service d) Don’t realize their agent is still in business e) Other Please leave a comment! I'll discuss what I think on my next blog post, Thursday, September 20th. FREE 5 WEEK TRIAL! Sign up (0 comments)
referrals: New REALTOR®? Get IXACT Contact's Real Estate CRM for Six Months FREE! - 07/13/12 06:40 AM
When you’re just starting out in real estate, the first few months can be financially draining. You’re hit with one expense after another before you’ve earned even a dime of commission income. That’s why we’ve created our Rookie REALTOR® Program™ - to give you a chance to get your first commission cheque or two before having to pay for a real estate contact management system. IXACT Contact is a powerful real estate contact management and email marketing solution. It’s perfect for new Realtors: Designed specifically for real estate agents Easy to learn and use We upload your contact information for you Powerful email (3 comments)
referrals: New to Real Estate Sales? Try a Great Real Estate Contact Management System for Six Months FREE! - 07/11/12 08:19 AM
When you’re just starting out in real estate, the first few months can be financially draining. You’re hit with one expense after another before you’ve earned even a dime of commission income. That’s why we’ve created our Rookie REALTOR® Program™ - to give you a chance to get your first commission cheque or two before having to pay for a real estate contact management system. IXACT Contact is a powerful real estate contact management and email marketing solution. It’s perfect for new Realtors: Designed specifically for real estate agents Easy to learn and use We upload your contact information for you Powerful email (0 comments)
referrals: Real Estate Marketing and Software: The Price is Right 2012 - 07/05/12 06:53 AM
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey. The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are (4 comments)
referrals: 2 Amazing Ways to Build Deep Bonds with Your Clients - 06/21/12 08:06 AM
As a real estate sales professional, it’s extremely important to create deep bonds with your clients. In this article, we’ll discuss two simple but powerful ways to forge strong relationships and show you how your REALTOR® CRM can help facilitate this. When you create strong bonds with clients and build long-lasting relationships, you’ll benefit from referrals, positive word of mouth, and repeat business. The first way to create a deep bond with clients is to recognize their birthdays. It seems so simple, but its impact is larger than you may realize. Less than 2% of all service businesses recognize birthdays. So when a (3 comments)
Today’s post is a re-blog by Katie Lance, Contributing Editor of InmanNext and Social Media Director for Inman News. She offers some great real estate marketing tips that we believe will prove helpful in taking your marketing to the next level. Katie advises against “do-it-yourself marketing.” If you subscribe to IXACT Contact’s real estate CRM, you’ll be able to choose from a library of professionally designed templates including templates for just listed e-Cards and e-Flyers and e-Newsletters. Kate also discusses the importance of knowing what’s working in your business so you can spend your money wisely. Use the Reporting feature in IXACT Contact’s real estate (7 comments)
referrals: Should I Be Using My Real Estate CRM More? - 06/07/12 08:26 AM
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes. I don’t keep in touch with all of my past clients I often feel disorganized and miss important appointments and commitments I don’t know where most of my business actually (2 comments)
referrals: The Amazing Impact of a Thank You Card in Real Estate - 06/05/12 11:08 AM
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales. That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail? The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a (8 comments)
referrals: What’s The Value of a Realtor? - 05/29/12 07:11 AM
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this. IXACT Contact’s Realtor CRM has been designed to help you build and nurture the relationships that you currently have so you can spend less time prospecting and looking (2 comments)
referrals: Real Estate Contact Management 101: The Most Important Five Minutes of Your Day - 05/08/12 07:50 AM
What are the most important five minutes of your day? Is it promptly returning a client’s phone call? Sending out a real estate marketing email? Following up on a hot new real estate lead or referral? Of course, all these activities are important because they are directly related to building your business, income and future. But there is another activity that some REALTORS® don’t take as seriously. That’s unfortunate because it is just as vital to building a solid business as all the others — perhaps even more. Let us give you a clue. The activity is real estate contact management related. It’s updating your (0 comments)
referrals: Are All REALTORS® Really #1? Differentiate Your Real Estate Marketing - 05/01/12 07:25 AM
Look around you. It’s likely that you’ll see some type of billboard or ad with a REALTOR®’s face on it. But have you noticed that Realtors seem to sell themselves in the same way? “I’m the best!,” “I’m #1,” “I’ve won 10 awards!” So the question is, how do you differentiate yourself and your services? How do you set apart your real estate marketing from that of your competition? When all agents are essentially saying the same thing (that they’re the “best” or “top performing”), you need to take another, more effective approach. Do you go above and beyond for your clients? Have (0 comments)
referrals: Plant the Real Estate “Referral Seed” - 04/26/12 08:07 AM
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression? Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional. The psychology is simple. People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients. There is a mystique that surrounds professionals who build their businesses on referrals. In real estate, you need to (4 comments)
referrals: Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients - 04/24/12 08:47 AM
I highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database. And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business. One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea. However, it’s not always easy to get a client to agree to one. A Homeowner’s Check-Up involves meeting with clients to provide services and (0 comments)
referrals: Accelerate Your Real Estate Marketing with A/B Testing - 04/19/12 07:34 AM
A/B testing should be an important part of any agent’s real estate marketing arsenal. In this article, I'll discuss A/B testing as it relates to email marketing campaigns. Take Your Real Estate Marketing to the Next Level If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails. The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns. You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to. (0 comments)
referrals: Real Estate Marketing Guide: The Ultimate List of Resources for Getting More Referrals - 03/20/12 07:49 AM
I've compiled a list of the best free resources for getting more referrals in your real estate sales career. Take a look. I hope you find them helpful! Real Estate Marketing Guide: Referrals Resources List 8 Ways Real Estate Agents Can Generate Referrals for Free How “Referral Worthy” Are You? Creating Referrals How to Use Stories to Get More Referrals Top 5 Ways Real Estate Sales Professionals Can Generate Referrals and Real Estate Leads Sphere of Influence Tips – 8 Reasons Why You Might Not Be Getting Referrals in Your Real Estate Business 7 Proven, No-Nonsense Ways to Get Way More (6 comments)
referrals: How Many Real Estate Leads Can You Handle? - 03/01/12 10:49 AM
How many real estate leads can you diligently follow-up on over the course of a week? Five? Ten? Twenty? When it comes to real estate leads, are more always better? You may believe the more the better, but it’s the quality of the leads you call that will have the biggest impact on your income and career. Think about it. If you chase down twenty real estate leads and nineteen of them are dead ends, you will have wasted a lot of time and, perhaps, a lot of money too. On the other hand, if most of those real estate leads are genuine prospects — the kind (5 comments)
referrals: An Easy Way to Boost Client Loyalty and Referrals in Real Estate Sales - 02/28/12 07:50 AM
Just about everyone has made New Year’s resolutions or set goals for 2012. How can this goal-setting trend help your business? I'm going to share with you a great real estate marketing strategy you can use to boost loyalty among your clients and build your referral and repeat business. The next time you speak with your past clients, ask them about the goals they’ve set regarding their homes. Chances are, many of them will be planning to make some home improvements at some point in the year. If so, let them know that you may be able to recommend a good Contractor or Designer. (0 comments)
referrals: An Easy Way to Increase Your Sales in Real Estate: Know Your Numbers - 02/03/12 09:32 AM
“Anything that is measured and watched improves,” says Bob Parsons, entrepreneur and founder of GoDaddy.com. That’s why it’s so important to know your numbers. When you know the facts, you can invest your time and money in the most productive areas, and achieve maximum listings at minimum marketing costs. You’re real estate contact management software will be key to knowing your numbers. Here’s an example of how this works: Let’s say you diligently track the number of referrals you receive. You look at your numbers and realize that many of these are coming from the local Chamber of Commerce. So what do you do with this (0 comments)
referrals: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program - 01/31/12 10:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough? According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated. You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty. And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan. While the name may sound intimidating, this (5 comments)
referrals: 2011 Home Seller Profile – 11 charts on seller trends - 12/13/11 02:11 PM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data: Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously: 1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising. Exhibit 7-2: Most people have (3 comments)
This blog focuses on the importance of effective contact management and real estate marketing to long term success in real estate sales. I share ideas on contact management strategies and implementation, and tips on how to better manage and grow your business through effective contact management.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.