relationships: 4 Ways to Create a Long-Term Real Estate Relationship
- 06/26/18 06:24 AM
As a real estate agent, you know how powerfully important good relationships are for your business. It’s critical that everyone from your prospects to your past clients feel heard in order for you to be your most successful. But how do you really build those long-term relationships that keep coming back, year after year, with their own needs or with referrals? We show you the way.
1. Always Keep in TouchEven once you have helped a client to buy or sell a home, you can’t just let your communication with them disappear. You need to ensure you are keeping in touch, whether … (2 comments)
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relationships: Real Estate Marketing and Software: The Price is Right 2012
- 07/04/12 11:53 PM
Recently, ActiveRain published an article with a corresponding infographic, titled, Real Estate Marketing and Software: The Price is Right 2012. ActiveRain conducted a study in which they surveyed over 2,000 REALTORS® to “understand what software and marketing support real estate agents are using in their business and how much they are spending on these necessary tools of the trade” (such as real estate CRM systems). The data was combined with the National Association of REALTORS® 2012 Member Survey.
The survey findings are very powerful. They underscore the importance of technologies like a real estate CRM and the value it has to success in real estate sales. Here are … (4 comments)
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relationships: Should I Be Using My Real Estate CRM More?
- 06/07/12 01:26 AM
Maybe you’ve signed up for a real estate CRM, like IXACT Contact, but are not using as much as you should. If you’ve answered “yes” to any of the below questions, this is a clear indicator that you desperately need a real estate CRM/ you need to use your real estate CRM more often. We recommend you log into your real estate CRM once a day for at least ten minutes.
I don’t keep in touch with all of my past clients I often feel disorganized and miss important appointments and commitments I don’t know where most of my business actually … (2 comments)
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relationships: The Amazing Impact of a Thank You Card in Real Estate
- 06/05/12 04:08 AM
It may seem old-fashioned, but a Thank You card — the kind you actually drop in the mail — is a remarkably powerful relationship-building tool in real estate sales.
That may surprise you in these days of email, text messaging and social networking sites. However, when you think about it, a Thank You card is effective because it isn’t a popular form of communication. How many “Thank You” cards do you receive each month in the mail?
The magic of a Thank You card is that just about everyone who receives it reads it. Many will keep the card for a … (8 comments)
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relationships: What’s The Value of a Realtor?
- 05/29/12 12:11 AM
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
IXACT Contact’s Realtor CRM has been designed to help you build and nurture the relationships that you currently have so you can spend less time prospecting and looking … (2 comments)
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relationships: Tapping Your SOI for More Referrals in Real Estate
- 05/15/12 12:04 AM
Need more referrals in your real estate sales career? Tap your “Sphere of Influence” (SOI).
Your Personal Circle is made up of those friends, relatives, former co-workers and acquaintances who may be willing to recommend your services to theirfriends, relatives and acquaintances.
What makes your SOI such a great referral source?
Most of the people in this group are homeowners. According to research, most homeowners know three to five people each year who will move. If there are 25 people in your Sphere of Influence, you could potentially gain 75 to 125 referrals per year!
Now, just because someone is a friend … (2 comments)
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relationships: Real Estate Marketing Idea: Schedule a Homeowner’s Check-Up with Past Clients
- 04/24/12 01:47 AM
I highly recommend that you personally visit your best clients once a year as a way to keep in touch with everyone in your real estate contact management database.
And you should know that keeping in touch with your sphere of influence (SOI) will help you build your referral and repeat business.
One way to arrange a visit with a past client is by conducting an annual Homeowner’s Check-Up. Conducting an annual Homeowner’s Check-Up is a great real estate marketing idea.
However, it’s not always easy to get a client to agree to one.
A Homeowner’s Check-Up involves meeting with clients to provide services and … (0 comments)
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relationships: Using e-Newsletters to Keep in Touch and Propel Your Business Growth
- 02/22/12 11:49 PM
Sending out a monthly e-Newsletter is one thing that you, as a REALTOR®, can do to stay in touch with prospects and clients over time. In fact, it should be an important part of your real estate marketing strategy. Later in this article, I'll talk about how your real estate contact management system can help with this.
Here’s a good plan for deciding exactly who in your database to send out an e-Newsletter to: categorize your database (group your contacts) by A-List, B-List, and C-List. Your group of A-List contacts will be comprised of mostly past clients who you value the most (perhaps they’ve given … (5 comments)
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relationships: Why Every REALTOR® Needs to Pay Special Attention to Google Plus
- 02/16/12 04:02 AM
Google Plus has been all the rage lately. It’s the new, popular kid on the block. Whether you’re deeply involved in social media, or a social media novice, you need to pay special attention to Google Plus. It’ll help you grow your real estate leads and it’ll supercharge your real estate marketing results. Here’s why YOUR business will benefit from creating a Google Plus page:
Search engine optimization (SEO) benefit. When you have a Google Plus page, people are more likely to find you in search engines. The more places you are on the web, the more likely you’ll come up in search results. Once … (6 comments)
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relationships: Are You in Real Estate Sales? 7 Easy Ways to Stay Memorable
- 02/09/12 02:11 AM
This is a re-blog from a recent article in Inc. Magazine, called “How to Be the Most Memorable Person in the Room.” I thought I'd re-blog it because as a REALTOR®, you’re constantly dealing with prospects and clients so it’s so important to stay memorable and “top of mind.”
What really stood out to me in this article is the when the author, Christina DesMarais, states “Be interested in what’s going on in other people’s lives.” If you’re an avid reader of the IXACT Contact blog, “The Real Estate Contact Management & Marketing Blog” you’ll know that this is something we’ve always highly recommended.
… (4 comments)
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relationships: Effective Real Estate Marketing: 3 Simple Steps to a Successful Referral Appreciation Program
- 01/31/12 02:09 AM
When you receive a referral from a past client, of course you say, “Thank you.” But is that enough?
According to real estate sales experts, the number one reason why people fail to recommend a REALTOR® more than once is that they feel their first referral was not fully appreciated.
You need to make sure that everyone who recommends you or sends you a referral understands that you value loyalty.
And the best way to value your client’s loyalty is through a Referral Appreciation Program. A referral appreciation program is a vital component to an effective real estate marketing plan.
While the name may sound intimidating, this … (5 comments)
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relationships: Sitting Down with Lauren Carlson, CRM Analyst at SoftwareAdvice.com
- 01/17/12 04:48 AM
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparrison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and read the amazing reviews on IXACT Contact’s real estate contact management and email marketing system.
Lauren is an expert on CRM (customer relationship management) solutions and has an extensive knowledge on real estate CRM in addition to CRM systems geared towards a number of other large verticals. Lauren has a particular interest in sales … (1 comments)
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relationships: Top Must-Read Resources for New REALTORS®
- 09/27/11 11:38 AM
New to real estate?
I've compiled a list of resources that will help you begin your new career in the best way possible.
These resources are filled with helpful tips, advice, and insight that we think both newbies and real estate veterans alike will be able to benefit from:
Personal branding Goal attainment Listing a home Managing contacts Real estate marketing Real estate prospecting Closing questions Negotiation Getting started Sponsorship Making the most of your leads Organization Getting testimonials Distinguishing yourself Stress management Ethics and professional courtesies One of the best ways to get off and running in the right … (2 comments)
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relationships: Understand Leads and Prospects Better and Gain Deep Insights Into Your Real Estate Sales Business Through Reports
- 07/12/11 02:03 AM
As a real estate sales professional, it’s important to ensure you’re using your real estate CRM, or real estate contact management system, to understand those in your sphere of influence (SOI) better. Reports and the insight you’ll uncover from them will allow you to market to prospects better, discover new leads, wow past clients and much more. What type of reports should you run? Below are some useful reports you’ll want to pull from your real estate CRM system:
Property purchase date anniversary report. By learning who in your database has lived in the same home for more than five years, for example, … (6 comments)
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relationships: Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients
- 07/07/11 03:01 AM
At IXACT Contact, we’re often asked what the number one way to stay in touch with a past client is in real estate sales. Well, there’s no one answer so I’ve compiled a list of the top five ways to ensure that you’re staying top of mind and continuing to build those relationships with the contacts in your sphere of influence (SOI). If you want to make certain that you're getting the most referrals possible, you should be considering the following suggestions:
1. Drip email / drip marketing campaigns. Use your real estate CRM system to send out emails every so often … (7 comments)
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relationships: An Easy Way To Get Client Testimonials
- 05/04/11 05:09 AM
Testimonials accomplish two important things in Referral & Repeat Marketing.
First, testimonials tell prospects and colleagues that you have a reputation for building long lasting, solid relationships with clients.
Second, testimonials make all your marketing communications and presentations more believable. Let's face it. Clients expect you to be at least a little bit biased when talking about yourself. But they'll trust their fellow home buyers and sellers to tell it like it is.
However, many REALTORS® find it difficult to ask for a testimonial. "I don't want to make my client feel uncomfortable", many say.
So how do you ask for … (2 comments)
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relationships: 8 Easy Ways To Make Your Customers Love You
- 04/28/11 07:49 AM
This is a re-blog of a post by Judith Aquino of American Express OPEN Forum. It's a great article that is highly applicable to REALTORS® and the real estate industry. It's also in perfect alignment with the IXACT Contact philosophy of relationship-building through adopting a contact management approach.
Everyone knows you can't have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to … (13 comments)
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relationships: Closing Gifts: The Best of the Best
- 04/14/11 04:56 AM
Many of you may have seen some of my blogs on ActiveRain. In fact, I’m quite active in this online community. I was reading through various blog posts and came across some great ideas for closing gifts. I thought I’d share some of the ones that particularly stood out in my mind:
Dawn A Fabiszak of Denver, Colorado supervised the construction of her client’s new home and documented the process along the way, creating a beautiful photo album. You can imagine how surprised and elated the client must have been when she received this unexpected gift! Tammy Lankford of Lake … (2 comments)
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relationships: The Amazing Business-Building Power of a Business Directory
- 03/28/11 06:20 AM
I think we’d all agree that for long term success, one of the most important things you need to do as a Realtor is to add value to your client relationships over time. Of course, clients expect you to do a great job as their agent during an actual purchase/sale transaction. But doing a great job alone is not enough to ensure referrals and repeat business down the line. Instead, it’s just the “price of entry”.
You need to offer support and services that add value when you’re between transactions. Why would a client want to speak to you if they’re not buying or … (0 comments)
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relationships: Keeping In Touch With Clients Doesn't Have To Be Hard
- 01/24/11 08:11 AM
I published a series of posts in the fall about the “HOW” of practicing effective contact management and what good real estate marketing is all about. I’d like to pick that up again, and go a little deeper now into communication strategy. Let’s take a look at some real world examples of what we refer to as keep in touch events. A keep in touch event can be anything from:
a quick phone call to say Hi a preferred client update mailer on a monthly basis to your “A List” or “Group 1″ contacts an email to a prospect asking how his daughter’s dance recital went … (3 comments)
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As a real estate agent, you know how powerfully important good relationships are for your business. It’s critical that everyone from your prospects to your past clients feel heard in order for you to be your most successful. But how do you really build those long-term relationships that keep coming back, year after year, with their own needs or with referrals? We show you the way.
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