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interruption marketing: "Hello? McFly! It's called 'Social' Media for a Reason!" - Blog Tips for Rain Drips - 11/15/09 05:39 PM
As we test the social media waters for the first time, we all make our fair share of naive mistakes and newbie blunders.
Yikes! Just go back through my early blog archives and you'll find boatloads of them! I wouldn't advise going there, though, it's pretty scary! There's been many times when I've been tempted to go back and delete a bunch of my early articles, but they're a good reminder of the lessons learned and the progress I've made along the way.
One of the most common mistakes that people make is trying to shove a square Web 1.0 peg in a … (84 comments)

interruption marketing: "Just because You have My Permission, doesn't mean I'm Listening!" - 02/20/08 01:51 PM
In his book, "Purple Cow," Seth Godin makes the following statement:
"People are getting harder to reach by 'permission' marketing. Just because you have someone's e-mail address or phone number doesn't mean they want to hear from you."
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As real estate professionals, we pride ourselves on our savvy marketing skills. We have systems in place. Our database overflows with our prized SOI. Our cleverly conceived plan regularly orchestrates the distribution of newsletters and birthday cards like clockwork. The calendars are ordered and mailed out with precision. Want a refrigerator magnet? I've … (48 comments)

interruption marketing: "Help! I need a Marketing Stager to De-Clutter my Blog!" - Blog Tips for Rain Drips - 01/27/08 02:01 AM
In my last article, I shared about 'Interruption' marketing, and how it's annoying today's net-savvy consumers.
In my recent posts, I've encouraged our members to Balance Your Blog, Bring Back the Love, and posting Quality Content.
This time, I simply want to share a few of my own personal observations as it relates to the hundreds of articles that are published here everyday on ActiveRain.....
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Ever have one of those listings where your Sellers do just about everything within their power to 'sabotage' the sale?
I had one a couple years ago. It … (31 comments)

interruption marketing: "Does Your Blog cause 'Interruption' or create 'Interest?" - B;pg Tips for Rain Drips - 01/26/08 12:03 AM
Marketing Guru, Seth Godin, talks a lot about the woes and pitfalls of traditional 'Interruption' marketing.

 "Imagine going to your local mall. It's a nice carefree Sunday afternoon. You're just taking a leisurely walk along the various storefronts, when one of those 'island stall' carny-style hawkers approaches you, and shoves their beloved widget in your face."
"Now imagine that it's two days before Christmas, The mall is like a Japanese subway train, and you've gotten seriously behind on your list. As you push your way through the masses, this same hawker approaches you. You quickly dodge to your left, and another hawker … (32 comments)

 
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Rich Jacobson Your Kitsap County WA Real Estate Broker

Silverdale, WA

More about me…

Keller Williams West Sound Realty

Address: Silverdale, WA, 98383

Office Phone: (360) 499-6367

Cell Phone: (360) 440-4758

Email Me

Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"

Rich Jacobson
Rich Jacobson
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