smo: "Beyond Your Blog" - Developing a Social Media Strategy Part VIII
- 02/25/10 07:36 AM
Welcome back to our informative series, "Developing a Social Media Strategy" If you've missed out on the previous installments, here they are: "Social Media is a Conversation, not an Advertisement!" "The 'WHY' of Social Media?" "Taking AIM" "Social Media Sushi" "5 Keys to Having a Killer Blog!" "Top 10 Ways to Feed Your Blog." "What's in Your Social Media Tool Belt?" In this next part of our series, we're going to take a bold step.... "Beyond The Blog" At this point, we're going to assume that you have a blog and that you've been diligently posting good quality content … (53 comments)
smo: "Taking AIM" - Developing a Social Media Strategy Part III
- 12/09/09 03:54 PM
"If You Aim at Nothing, You'll Hit It Every Time!" ~ Zig Ziglar ~ Okay, so the first two installments of this series helped us to better understand what Social Media is, what it isn't, and why we should consider using it to grow and promote our business: "Social Media is a Conversation, Not an Advertisement" "The 'WHY' of Social Media" In this 3rd part, I want to begin to dial things down, and become much more basic and practical. If this is covering old ground for some of you, I apologize. It's always challenging to know where to start … (94 comments)
smo: The 'WHY' of Social Media - Developing a Social Media Strategy Part II
- 12/02/09 07:11 AM
"Social Media is the new Water Cooler. It's where People Connect and Interact" ~ Rich Jacobson ~ Before we jump into the nuts and bolts of developing a social media strategy, I thought it would be best to understand the bigger picture of why you, as a real estate professional, should be using social media to grow and promote your business. Here's one of the best definitions I've come across for social media: "Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs." - Axel Schultze - If there's … (63 comments)
smo: New Series "Developing a Social Media Strategy" - Blog Tips for Rain Drips
- 11/25/09 01:48 PM
I have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.' By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment. However, there are some very basic, foundational aspects to social media that can be applied to just … (66 comments)
smo: "Attracting Great Clients Thru Blogging" - Blog Tips for Rain Drips
- 08/13/09 08:49 AM
Okay, so you've heard all the hype about the ActiveRain Network and blogging. Someone you know and trust is an ActiveRain member and has challenged you to become involved in using Social Media/Networking on the Internet to promote/grow your business. And so here you are, skeptically navigating through the maze of features, lurking around various conversations, and wondering: What is the Value/Benefit of My Time spent here? The overwhelming majority of people in our business are still relatively clueless as to the value proposition offered by implementing an effective Internet Social Media strategy as part of their overall marketing plan. The viable 'bottom-line' benefits of Blogging in particular remain shrouded … (72 comments)
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Welcome back to our informative series,
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